Branch & Bramble

It is our pleasure to announce that we, along with our partners, @ABRLive have won the Gold Medal in the influencer marketing campaign category in the 2023 American Business Awards—aka @TheStevieAwards—for our collaborative, “A Stake in Stardom” program. branchandbramble.com/case-study/ame…

📈 Trends 💡 Marketing Tips 🎤 Taylor Swift If you like any or all of these things, make sure you sign up for our newsletter, arriving in inboxes soon 👀 bit.ly/406gevb

Learn more about the work we do with Patagonia. @emilylyman sits down with @SharkeyAZ on the Rebrand Podcast to chat about empathy-based marketing and how the brand connects with customers. bit.ly/3ra8FXm

If you only listen to one podcast this week make it the MarTech podcast. @emilylyman joins to talk: - Marketing of lifestyles brands vs commodity brands  - How marketing has evolved with transactional brands - Benefits of empathetic marketing bit.ly/3DVf6QJ

We're proud to announce that we've won the 2023 American Business Awards, Influencer Marketing Campaign of the Year—better known as @TheStevieAwards. See how our Stake in Stardom campaign changed the perspective of horse racing in our latest case study. bit.ly/3OxsCPk

Empathetic marketing is inherently about conversions. Don't miss our @RTouchPoints article covering: ✅ Four key tenants of empathetic marketing ✅ Core emotional motivators ✅ How to evaluate your marketing bit.ly/45cakdr written by @emilylyman

The Edelman Trust Barometer 2023 reveals that business is the only institution currently seen as competent and ethical. We're in the age of the discerning customer. 5 things your brand should be doing to build trust --> bit.ly/44IUCGK

Who's got the cookies? Nobody. Marketing has been using cookies for decades. But with the steady march towards deleting cookies, now is the time to move your data to a privacy-first model... Get started--> bit.ly/44YsHlS

Empathetic marketing is the key to connection & conversion. Andy Splichal of Make Each Click Count Podcast sat down with our CEO @emilylyman to discuss the power of emotions in influencing consumer behavior. Listen & Watch here: bit.ly/3q2WriG

We all knew it was going to happen sooner or later. Influencer trust is down. It's time for a shift. Start relying on these content creators, change up your content to incorporate these 3 things, and keep this checklist in mind: bit.ly/43cg4lJ ✍️ @sarahmwalsh

Getting ready for my keynote session @DigiMarCon: 🌟 Future-Proof Your Consumer Data: How to Replace Cookies with Empathy-Based Personas That Convert 🌟 @BranchBramble teaches brands how to employ empathetic marketing and I cannot wait to bring this thinking to the stage.

Being obsessed with trends, she explores what brands can learn from Barbie Girl Summer. And she didn't just use it as an excuse to buy pink toothpaste: bit.ly/46xmIpC

Have you gotten into Barbie-mode, yet? @sarahmwalsh is already there with ideas for brands. 💖 Publishers doing book round-ups inspired by aspects of Barbie culture 💖 F&B companies renaming a pink item on their menu after something Barbie-related 💖 Discount code for pink items

McDonald’s Whole Foods Walmart Gap American Apparel Subaru MLS  NFL Why are these brands loved by Gen Z? Brand Strategist, @sarahmwalsh, weighs in on what Gen Z wants. yhoo.it/3XuPhQl

Stop wasting money pursuing leads that aren't up to snuff—they're a waste of your brand's resources. Instead implement a lead-gen campaign to attract high-quality consumers by using our Best Damn Lead Magnet eBook—a step-by-step guide for your brand. 👉 bit.ly/44gPngN

You may be relying on data too much. And by too much, we mean...don't make it the only element in your marketing strategy. Data only works if your brand has established a true connection with its audience.

Are you Team Persona or Team Identifier? The majority of marketers agree that cookies & identifiers are disappearing but only 40% are aware of non-cookie-based alternatives. A few things to think about as you reassess consumer identification strategies: bit.ly/3qeMlec

Vulnerability is a tremendous strength. It helps foster deeper connections, build trust, & create an environment where everyone feels comfortable being themselves. Read our Account Director's @AuthorityMgzine article on authenticity and vulnerability. bit.ly/45CTGEv

Uncover invaluable insights into influencer marketing for book publishers. Join our CEO @emilylyman as she delves into the world of partnerships with @IBPA, revealing expert strategies and tips that will help with your next book launch. bit.ly/43lpoVe #BookPublishing

Our CEO, Emily Lyman, sat down with Industry Leaders to talk business, leadership, and success. Just a friendly reminder - we're all works-in-progress. You're amazing. 💪

What is your vision for marketing? Sarah Walsh shares how she's reimagined the industry with @AuthorityMgzine. We're biased because Sarah is one of ours. But that shouldn't stop you from reading.