Jeremy Harper

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Jeremy Harper

Jeremy Harper

@BrandCourage

Chief Instigator for Storm The Castle Creative.

Little Rock, AR Katılım Mayıs 2017
390 Takip Edilen174 Takipçiler
Jeremy Harper
Jeremy Harper@BrandCourage·
You are under no legal obligation to make a May the Fourth Be with You post. You can just go about your day.
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Jeremy Harper
Jeremy Harper@BrandCourage·
These moments can be rushed and sometimes you take a photograph that seemed right at the time. Posting this photo was a much bigger mistake than taking it.
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Jeremy Harper
Jeremy Harper@BrandCourage·
I'm an AI company.
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Jeremy Harper
Jeremy Harper@BrandCourage·
Featured in a job description for Director of Communications:
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Jeremy Harper
Jeremy Harper@BrandCourage·
Progressive's LinkedIn campaign is solid. They seem to understand the space. Here they riff on the most over-used meme on the platform.
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Jeremy Harper
Jeremy Harper@BrandCourage·
I'm begrudgingly charmed by the Hemsworth "Alexa" commercial. Auzzie bursts into the kitchen carrying an enormous snake. Some copywriter thought of that and is high-fiving himself because nobody else will give him credit.
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Jeremy Harper
Jeremy Harper@BrandCourage·
"How can we use gaslighting as a marketing tool?"
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Jeremy Harper
Jeremy Harper@BrandCourage·
I like how Southwest Airlines took away first-come seating, which most people loved, and put out an ad campaign that said "actually, you hated first-come seating."
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Jeremy Harper
Jeremy Harper@BrandCourage·
That image is from 1998. The pony-tailed dude seated is Jeff Rodgers, who is still in the business. We spent many billable hours attempting to make bank advertising interesting.
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Jeremy Harper
Jeremy Harper@BrandCourage·
If you're a writer who doesn't want to be replaced by AI, try writing less robotically.
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Jeremy Harper
Jeremy Harper@BrandCourage·
Collaboration is great. Too much collaboration is how you make a platypus.
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Jeremy Harper
Jeremy Harper@BrandCourage·
Super Bowl commercials doing their best to convince me AI isn’t gunning for my job.
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Jeremy Harper
Jeremy Harper@BrandCourage·
I just watched an ALDI's ad that made me hate ALDI's even more.
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Jeremy Harper
Jeremy Harper@BrandCourage·
Super Bowl commercials used to be original and clever. Now the concept is "find the oldest, least offensive, most expensive actor available" and wrap a mediocre idea around it.
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Jeremy Harper
Jeremy Harper@BrandCourage·
If you see me out in public talking to myself, please don't interrupt me. I'm probably developing a killer marketing strategy or something. Don't deprive the world of genius.
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