Jeremy Harper

You are under no legal obligation to make a May the Fourth Be with You post. You can just go about your day.

These moments can be rushed and sometimes you take a photograph that seemed right at the time. Posting this photo was a much bigger mistake than taking it.

I'm an AI company.

"Never Argue with the Public" is a rule all PR Guys should religiously observe.

Writers can learn lessons from the Great Computing Purge from three decades ago. linkedin.com/pulse/creative…

Featured in a job description for Director of Communications:

Progressive's LinkedIn campaign is solid. They seem to understand the space. Here they riff on the most over-used meme on the platform.

I'm begrudgingly charmed by the Hemsworth "Alexa" commercial. Auzzie bursts into the kitchen carrying an enormous snake. Some copywriter thought of that and is high-fiving himself because nobody else will give him credit.

"How can we use gaslighting as a marketing tool?"

I like how Southwest Airlines took away first-come seating, which most people loved, and put out an ad campaign that said "actually, you hated first-come seating."

That image is from 1998. The pony-tailed dude seated is Jeff Rodgers, who is still in the business. We spent many billable hours attempting to make bank advertising interesting.

If you're a writer who doesn't want to be replaced by AI, try writing less robotically.

Collaboration is great. Too much collaboration is how you make a platypus.

Super Bowl commercials doing their best to convince me AI isn’t gunning for my job.

Creating these two ads was enormously complicated fifteen years ago. adsoftheworld.com/campaigns/weal…

I just watched an ALDI's ad that made me hate ALDI's even more.

Super Bowl commercials used to be original and clever. Now the concept is "find the oldest, least offensive, most expensive actor available" and wrap a mediocre idea around it.

If you see me out in public talking to myself, please don't interrupt me. I'm probably developing a killer marketing strategy or something. Don't deprive the world of genius.