Brand Keys

Brand Keys just released our annual loyalty ranking. The biggest news this year is which brands didn’t make the cut: tinyurl.com/2w4ntebr

Is the Dior-Johnny Depp Campaign Racist? tinyurl.com/mf44bce2 Read the article here: tinyurl.com/2z58cm85

These days it seems a lot of “fatuous” stuff gets crammed into surveys. Digital surveys seem to have made that easier thecustomer.net/passikoff-does…

Robert Passikoff comments on Lowe's “Home to any possibility” campaign, that hopes to continue to inspire the do-it-yourself culture that has taken hold. thedrum.com/news/2021/03/0… via @thedrum

COVID-19, the economy, sheltering-in and working-from-home, some things open, others closed, not to mention the politicization of, well, everything, has put extra stress on all brands. What should a brand do? marketingmagnified.com/featured-artic…

Presidential polls don't predict brandkeys.com/?p=8157

Pandemic Tests Apparel Shopper Loyalty brandkeys.com/8132-2/

Check out our new column, "The Loyal Opposition" thecustomer.net/market-research

How To Avoid Bankrupting Your Brand. tinyurl.com/ya6vcnfv

How to strategically amplify #brand_loyalty along its category path-to-purchase among already-targeted consumers: preview.tinyurl.com/y5rtxycr

Results of #Brand_Keys most #innovative_brands survey are in brandkeys.com/2019s-most-inn…

What's Retail's most inclusive holiday? brandkeys.com/whats-retails-…

Nike’s “Blowout” and its affect on Brand Loyalty thewisemarketer.com/executive-inte… via @thewisemarketer

Insights into the most powerful tool in your marketing arsenal - brandkeys.com/what-is-loyalty

Trust has become the indispensable connective tissue between brands, loyalty & brand profitability brandkeys.com/c-suite-adviso…

#BrandKeys reports #DiscoverCard #Avis #Google tops in #customer_loyalty @TanyaGazdik bit.ly/2TxmWY8

New year's resolutions we never thought we'd see preview.tinyurl.com/yctap4tk