Brent Freeman

Damn. Might be the best video I’ve ever seen

I’m gonna rant a little bit here because Josh’s clip accurately explains the dynamic that’s happening right now, and it is sad, frustrating and disappointing… Let’s first remember that this entire current round of expansion talks has turned into a proxy war between Fox (who wants to trigger the games coming back up for bid) and ESPN (who wants to keep the rights they already won)… If the B1G was in business with ESPN I doubt they’d be pushing for 24 teams… What a terrible way to decide the future course of a sport. The revenue projections for more games are inflated because people don’t have the same interest for the #23 team vs the #17 team as they do for the top tier. Putting that aside, the projections are also based on people continuing to care about this sport. Keep devaluing the regular season and that’s not going to happen. NASCAR is a perfect case study on how to alienate your base. College football’s inability to look at that lesson tells you that they don’t think they need the fans to make the money they want. That will be true the first time these games are bid on, but it won’t be the second time. They are trying to grab extra pennies now without realizing they could break their entire longterm business model. It’s short term thinking that just kicks the can down the road and solves none of the real problems that are creating these discussions to begin with. The way to fix the sport is to fix the sport. They think they can be like the NFL, but nobody asked themselves why people are emotionally attached to cfb and why people cultivate that same love in their children. People like tradition and nostalgia, and you can’t tap that when the stakes for a regular season rivalry game become diminished so much that they no longer exist. They think they’re going to be the NFL, but they’re in danger of turning themselves into a mostly one month viewing experience like March Madness. The NFL is a better pure football product, and taking out the roller coaster effect of the regular season makes cfb closer to every failed spring league than the NFL. If they go to 24 they’ll be trying to shrink it again within a decade. The problem is that you can never get that lost generation back. Once you lose it you lose the kids that they don’t pass the sport down to. It took 150 years to get the sport here. You can’t just undo these types of errors. Ask NASCAR. They hit 20 million AVERAGE viewers during the 2006 Daytona 500 and peaked at 37 million total viewers. They were the second most watched sport. They abandoned their base in the Southeast to capture new markets in the Midwest and West. It failed miserably. 30 years since they last held a points race, NASCAR is going to North Wilkesboro in 2026 in an effort to recapture the diehard base they once thought they owned. College football is way closer to this than anyone wants to acknowledge. You can’t devalue the regular season in an era where the emotional relationship between fans and players has been lessened because of player movement AND the perception that guys are only choosing schools for the biggest bag. Fans love college football because their dads and moms loved it and the underlying belief that the players chose the same school they did. The magic trick doesn’t work quite the same now. Flush the traditional stakes of the appointment viewing rivalry games and kill the most meaningful regular season in sports, and you don’t have much of a connection left. One of the biggest mistakes you can make in any business is failing to understand why people buy your product and engage with your brand. The people in the room who want 24 teams in the playoff have zero understanding of why fans engage with college football. It is like sending a guy to congress from New York City and asking him to represent the people of a rural Kentucky county. Of course it’d be a disaster… The problem in cfb’s case is that these people don’t know that they don’t know.

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