Brian Hong

K-Pop on Abstract. I am pleased to announce the partnership with @officialmodhaus, which I have been preparing for several months. TL;DR on Modhaus: → An agency managing three K-Pop groups: @tripescosmos, @official_artms, and @idntt_cosmo. → These groups rank among the top in K-Pop, having won awards such as MAMA Best New Female Artist, Rookie Female Idol, and received nominations for Best K-pop Album, among others, since their debut in 2023. → tripleS: 3.7M followers across social media, 600M views on YouTube, and 250M total Spotify streams. If I had to choose just one consumer app to bring to Korea, I have long believed it should be Modhaus. I am truly honored to have the opportunity to welcome Modhaus to Abstract through this partnership. Until now, Modhaus has mainly focused on Asia and the Web2 industry. With this partnership with Abstract, we plan to accelerate Modhaus’s expansion beyond Asia into North America, mainstream media, and Web3. To achieve this, we will prioritize and actively support distribution and GTM strategies that have not existed on legacy or other current chains. Several projects have successfully targeted Abstract's user pools, akin to those of the App Store, for their GTM efforts. Through this partnership, I am proud and honored to help introduce a leading Korean consumer app and its culture to a broader global audience. While many projects have relied on meaningless meetups, opaque token distributions, or superficial partnerships with large corporations for news headlines as their GTM strategy, Abstract prioritizes collaboration with teams that create products which are both truly usable and culturally relevant. Leveraging Abstract’s strengths in crypto and its distribution rail, we aim to provide even greater synergy for meaningful users and partners. You can expect to see these activities in action through Modhaus’s leading K-Pop idol groups, tripleS, ARTMS, and idntt. Furthermore, while proven PMF in Web3 has so far centered on “money games,” we plan to onboard and showcase crypto-curious teams that are already achieving meaningful results and revenue in Web2. How's K-Pop related to blockchain? Stay tuned for more info. - 제가 몇 개월 동안 준비해 온 모드하우스와의 파트너십을 발표합니다. 한국에서 꼭 모셔와야 할 단 하나의 컨슈머 앱을 고르자면 저는 오랜 기간 모드하우스라고 생각해 왔는데, 이번 기회에 앱스트랙트로 모실 수 있게 되어 매우 영광스럽게 생각합니다. 모드하우스가 지금까지는 아시아와 웹2 산업에 머물렀다면, 이번 앱스트랙트와의 파트너십을 통해 아시아를 넘어 북미, 메인스트림 미디어, 그리고 웹3 사업 진출에 가속도를 붙일 계획입니다. 이를 위해 구체인과 기존의 타 체인에서는 존재하지 않았던 distribution과 GTM(Go-to-Market)을 최우선으로 생각하며, 적극적으로 지원할 예정입니다. 지금까지 다양한 프로젝트들이 앱스트랙트를 통해 미국, 영국, 한국, 중국, 일본, 호주 등 앱스토어와 유사한 유저풀을 타겟으로 GTM을 진행해 왔습니다. 이번 파트너십을 통해 한국을 대표하는 컨슈머 앱과 문화를 더 넓은 세상에 알릴 수 있게 되어 영광이고 자랑스럽게 생각합니다. 많은 프로젝트들이 의미 없는 밋업, 불투명한 토큰 분배, 뉴스 헤드라인을 위한 대기업과의 형식적인 파트너십을 GTM 전략으로 삼았다면, 앱스트랙트는 실제로 사용자가 사용할 수 있고, 문화적으로도 의미 있는(culturally relevant) 제품을 만드는 팀들과의 협업을 최우선으로 생각하고 있습니다. 또한 앱스트랙트가 보유한 크립토와 distribution rail(마케팅 인프라)의 강점을 바탕으로, 더 많은 유의미한 사용자 및 파트너들과의 시너지를 제공할 예정입니다. 모드하우스의 아이돌그룹 트리플에스, 아르테미스, identt를 통해 위와 같은 활동들을 보실 수 있으리라 기대합니다. 나아가, 지금까지 웹3에서 증명된 PMF인 ‘돈의 게임’들이 많았다면, 앞으로는 웹2에서 유의미한 활동과 매출을 올리고 있는 크립토에 관심 있는 팀들(crypto-curious teams)도 온보딩하고 서서히 공개할 예정입니다. 앞으로도 많은 관심 부탁드립니다.

@sillybilly see you soon billy oppa

@BrianHong we miss brian oppa

I'll be in Bangkok from May 20th. If you're a founder, builder, or community member interested in doing cool things with Abstract, let's grab a coffee. Shoot me a message☕️

@HeyNat see ya krub

@BrianHong 🫶🏻

The biggest winners from the Clarity Act won’t be the loudest projects. They’ll be the ones quietly partnering with institutions and raising industry standards. Always obvious in hindsight.

@0xMeow0130 we literally talk everyday😂🫡

@BrianHong Gotcha boss!

@nftsasha VVIP and DM me your email address used to sign up please

@BrianHong let's, but as a builder w/ app on Portal do I register as General, KOL, or VVIP to get approved?

@cryptory4n 👀

@BrianHong i might be 👀

@CryptoChunhyang 올때 야돔이랑 메로나 사올게요 🫡

@BrianHong 브라이언님 방콕가신다!!!!🏃

@jochef1995 when boksoon in bkk

@BrianHong 👏👏👏

@cryptory4n you'll be in bkk?

@BrianHong 🇹🇭

HI @AbstractChainCN 早安☀️ 也许世界上有五千朵和我一模一样的花 但只有我，是独一无二的玫瑰🌹 很开心和大家分享这段特别的经历🎥

@AbstractChain @BitkubOfficial see you in bkk 🔥

Abstract is coming to Thailand on May 20th. Join us as we explore the future of consumer crypto, onchain gaming, RWAs, and more alongside @BitkubOfficial. RSVP below.

@AbstractChainTH 🇹🇭

Abstract ประเทศไทยได้รับการอัพเกรด แบรนด์ใหม่ของ Abstract Asia สะท้อนถึงความแข็งแรงและการเติบโตอย่างต่อเนื่องในเขตเอเชียแปซิฟิค เรายังมุ่งไปสู่เดินหน้าอย่างมีประสิทธิภาพ

@14350hsi @AbstractChainCN 🌹

@BitkubOfficial @AbstractChain 🤝

Bitkub is thrilled to collaborate with Abstract @AbstractChain in a partnership that pushes our ecosystem into exciting new frontiers. By integrating Abstract's high-performance Layer 2 technology, we are delivering seamless 'Consumer Crypto' experiences from Web3 Gaming and TCG to Real World Assets (RWA) that fit perfectly into our users' everyday lifestyles.

@AbstractKorea 🫰

앱스트랙트 코리아가 새로운 브랜딩으로 돌아왔습니다. 이번 브랜드 업그레이드는 한국 커뮤니티의 놀라운 성장을 반영하며, 전 세계의 플레이어, 컨슈머, 그리고 문화를 연결해 나가겠다는 저희의 약속을 나타냅니다. 컨슈머 크립토의 새로운 챕터에 오신 것을 환영합니다.

We are excited to announce a collaboration between Bitkub and Abstract, a global Layer 2 blockchain dedicated to bringing the next billion users into the ecosystem. This partnership marks a significant step forward for "Consumer Crypto," making blockchain technology more accessible for everyday life.

@BitkubOfficial 🤝

@Shimal2i_eth @0xCygaar @BitkubOfficial see you next week!

@BrianHong @0xCygaar @BitkubOfficial See ya👁️

Excited to announce the strategic partnership with @BitkubOfficial. Bitkub is one of Thailand's most important digital asset platforms. As a licenced crypto exchange regulated by Thailand's Ministry of Finance and SEC, Bitkub serves more that 5M+ users with highest volume and market share in Thailand. Thailand is a strategically important market for Abstract because blockchain adoption is accelerating quickly, particularly across consumer apps, stablecoins and RWA. It is also one of the Southeast Asia's most engaged gaming markets, with more than 58M+ gamers. More details to follow.