Brian Lischer

@aleksanderwco Don’t scratch it

My first ever MacBook, any tips?

@KrissBergTweets And you know you’ll figure it out—like always.

22 years at this entrepreneur thing and still have days where I think I don’t have the first clue what I’m doing.

@gas_biz Spend some time on WallStreetBets Reddit—you’ll feel better.

@SBA_Matthias Once you go Sonos, you never look back

What type of sound bars do people like? Getting one for a new TV and trying to decide

@KrissBergTweets Any tips on where to start?

The muscle bros will hate this, but as you get into your late 40's and 50's, mobility becomes equally as important as adding muscle imo. If all you do is heavy lifts, you're going to end up a pretty strong person who can barely move.

@dirtdog I live in PC, and it’s a sh*t show. Only a fraction of the mtn is open because Vail won’t pay patrollers $2/hr more, yet they’re flying in temps. Tourists pissed, local biz hurting, and the fallout will cost exponentially more than a tiny wage bump. Corporate greed at its finest.

Vail Resorts choosing to get in a labor dispute with the ski patrol over the peak holiday ski days this year is a great example of an epic failure of leadership and operations. If I understand correctly they are $2 apart? Like what??

@gas_biz What are these selling for in terms of cap rate?

@KrissBergTweets Such a bold transformation—love it! What product did you use to line the inside walls of the bays?

Check it out fam, we gave this car wash a total makeover please clap

@NWischoff My agency has experience here. Where can I find these firms?

Could make a small fortune helping other VC firms build their brands. Almost every firms biggest focus right now.

@KateBour Writing great messaging

What’s something that non-marketers think is easy but is actually really tough?

@KateBour I'm still seeing just as many 20-year-olds sitting in rented Lambos and PJs as I used to. So, no, there hasn't been much change.

Is it just me… or does Linked In feel extra grifter-y lately?

@skylarromines No socks? GenX

Someone told me you can tell how old people are in the gym by their sock height. Ankle socks? Millennial Tube socks? GenZ Can’t unsee it.

@wallstreetbets Has your account been hacked?

Down a quarter mill in the last month seriously thinking about cashing out here and leaving this shit space once and for all. I’ll be the first to admit I no longer have an edge I’m completely lost in this market I’ve been trading like dog shit and making all the wrong moves.

There are 2 sides to every successful business: 1. A solid customer base 2. A solid team There are also 2 sides to every successful BRAND: 1. A strong customer brand 2. A strong employer brand Building a better team starts with improving your employer brand.

Great brands are equal parts science and art: The science? Things like research, strategy, and logic 🔬 The art? Creativity, design, and emotion 🎨 The brands you’ve never heard of? They’re the ones who thought they could do one part without the other.

Your brand is one of your business’s most valuable assets. But many people couldn’t actually define “brand” if you asked them to. If you’ve ever found yourself wondering “Just what is a brand, anyway?” this blog post is for you. hubs.la/Q02HjlQD0

Your brand's number one threat isn't the competition. It isn't an uncertain economy. Or the rise of AI. Your brand's number one threat: A lack of focus. A focused brand is a relevant brand. And relevant brands are successful brands.

5 habits that are killing your brand: 1. Assuming you know what customers want. 2. Not auditing your competitors. 3. Failing to differentiate your messaging. 4. Focusing on features instead of benefits. 5. Losing focus and chasing trends.

5 branding books every marketer should read: 1. “Designing Brand Identity” by Alina Wheeler 2. “The Brand Gap” by Marty Neumeier 3. “Start with Why” by Simon Sinek 4. “Positioning” by Al Ries and Jack Trout 5. “The 22 Immutable Laws of Branding” by Al Ries and Laura Ries

What most employers think company culture is: • Ping pong tables 🏓 • Bean bag chairs 🪑 • Free pizza 🍕 What company culture *actually* is: • Clearly defining your core values 🧭 • Communicating them across your organization 📣 • Using them to drive hiring and firing 👨‍💻