Brian Solis

The 6 stages of mind shifting. 1. Receive 2. Perceive 3. Weave 4. Conceive 5. Believe 6. Achieve It's a journey, not a switch. Lead the way... 💫 a.co/d/buh25xB

You've heard that saying, "when you're a hammer, everything looks like a nail." When it comes to AI automation, that phrase can be adapted, "When you're an axe everything looks like headcount." For leaders, keep in mind that protecting yesterday's models isn't how you compete for the future. You can't automate or cut your way to innovation and growth. And you *will* need to compete differently against AI-Natives.

@KendallCRE Thank you!

The top 50 AI leaders in CX to follow in 2026 Well deserved @briansolis cxnetwork.com/artificial-int…

There is no playbook to reimagine the future...

Maybe this is an unpopular opinion, but it is an honest observation. People are offloading their thinking and editing to AI and producing "AI Slop," which is like an intellectual tariff that we as content consumers or collaborators have to pay as an AI Tax. It makes us do more work to consume than the creator put into producing and refining the content for their audience. Now with Claude Cowork, we are creating a new kind of "vibe slop" that places a new kind of AI tax on everyone subjected to beta testing what feels like "AI slopware." Don't get me wrong, flex that brain! Grow that discipline. Learn! Good for you for creating something! Also doing the work to make something that's usable and more so, value-added, is a key step in differentiation and experience design that most don't seem to take.

Contrary to recent headlines, the future of work is not a headcount story. It’s a design challenge that involves strategy, HR, & IT. And we're not talking about it nearly enough. Here's an example of IKEA using AI drive efficiency + invest in people to drive growth! 🧐

Most people still use AI to do what they already know. The bigger opportunity is to use AI to do what they couldn’t do before. That was the heart of my #SXSW conversation, and @DanCosta captured it well in his piece for @Worthmag: AIQ = automation + augmentation. Here are 10 takeaways from Dan's article: 1) AI’s biggest opportunity is not doing the same work faster. It’s doing work you could not do before. 2) The future divides between people people who think and grow with AI vs. those who outsource their thinking at speed to AI. 3) If you use AI to automate the past, you limit your future (and competitiveness). 4) Productivity gains do not equal transformation. 5) The “automation trap” is becoming the new innovator’s dilemma. 6) In a world flooded with AI-generated content, originality and judgment become premium skills (and assets). 7) The future does not belong to the AI-dependent or the AI-resistant. It belongs to the AI-augmented. 8) WWAID (what would AI do?) is a better strategy question than “How do we automate this?” 9) AI can create new friction even as it removes old friction. 10) The most valuable work is the work AI unlocks with you, not the work it replaces for you. Please read (and share) the article here 👉 worth.com/augmentation-i… Thank you, Dan, for being there and for this incredible article! 🙏

AI fluency is table stakes. Augmented IQ (AIQ) is the advantage. The real question is whether you use AI to do yesterday’s work faster…or to see what you couldn’t see alone. The leaders who win won’t just automate tasks. They’ll challenge assumptions, expose blind spots, and create what didn’t exist before. That’s where the exponential value begins. @briansolis/aiq-augmented-intelligence-takesai-fluency-to-exponential-levels-e498ab37b699" target="_blank" rel="nofollow noopener">medium.com/@briansolis/ai…

And I have the t-shirt to prove it! #WWAID

The future happens to you or because of you…

@sunjardiner0 Well said.

@briansolis Amplificar el pensamiento con IA es como la agricultura regenerativa: potenciar ecosistemas en lugar de agotarlos. La simbiosis tecnológica es el futuro.

Early data shows AI can speed up work dramatically. The next phase will reward those who use it not just to execute faster, but to think differently. worth.com/augmentation-i…

Incredibly grateful that @dancosta of @worthmag attended my session at #SXSW2026. Here's his take on AIQ (Augmented Intelligence) and cognitive darwAInism. 🧐worth.com/augmentation-i…

#WWAID - What Would AI Do? This is a mental model I use to shift from AI fluency to AI creativity. Most people prompt AI from inside their current worldview. WWAID changes the frame. It asks: if intelligence were native to this moment, this problem, this opportunity, what would AI do? That question pushes beyond your assumptions into the unknown, imagination, experimentation, and better prompts. This opens the door to what I call AIQ (Augmented Intelligence). briansolis.substack.com/p/aiq-augmente…

@voyicks Thank you!

@briansolis Congrats!

I'm proud to report that Mindshift is a #1 Best-Seller in Business Management books on Amazon! 🙌 Thank you to everyone who made it possible. And thank you for joining me on this journey. Together, we can prepare for what's coming next, to drive meaningful change forward! ⚡️ 👉 a.co/d/01IQS1hD

AI isn’t the future of work. You know what is? Reinvention. Too many companies deploy copilots and agents yet never change how work actually gets done. The winners will connect AI, data, workflows, and governance on a unified platform, augment people, and turn intelligence into action, scale, and net-new value. My latest in @Forbes forbes.com/sites/briansol…

Early data shows AI can speed up work dramatically. The next phase will reward those who use it not just to execute faster, but to think differently. Excellent article by @dancosta in @worthmag! 🙌 worth.com/augmentation-i…

@KendallCRE Can you email a screenshot please?

@briansolis ~ I received a text message from you overnight. Real or were you hacked?

@Brandondoyle @wileypubs @sxsw 🙏thank you!

@briansolis @wileypubs @sxsw Congrats!!!

I just got a text from my publisher, @wileypubs. Following @SXSW, Mindshift hit #1 on Amazon in Business Management, which is HUGE! Thank you, everyone...from the bottom of my heart! ❤️ Please join us on this journey? 🙏📖 a.co/d/06iOookw