BrightEdge

AI is redefining how demand gets shaped. What used to happen across search, content, reviews, and analyst opinions is now being compressed into a single AI-generated answer. That changes everything for brands. Our AI Hyper Cube helps enterprises see those hidden AI conversations — and understand how to win them.

Brands can’t treat Meta as a single channel in AI search. Our AI Hyper Cube data shows its four platforms play very different roles as citation sources, and reveals which other sources AI engines trust alongside them. See the findings from @jimyu 👇

What does winning in AI search look like? For Riskonnect: ✅ 57% AI Share of Voice ✅ 495% growth in traffic to AI-optimized pages ✅ 227 AI Overview rankings tracked How did they get there? Read the story 👇 brightedge.com/resources/case… #AISearch #SEO #AEO

Are you ready for Q4, or just chasing AI search trends? 🤔 Join us on July 22 for a fireside chat with Floor & Decor's Asmat Fiaz to learn what actually works in the age of agentic commerce. Build bulletproof SEO foundations for the holiday season! 🛍️ Register now: brightedge.com/resources/webi… #SEO #Ecommerce #AISearch #Q4Planning

AI search is collapsing the traditional e-commerce funnel by serving product recommendations before users even say they are ready to buy. 🛍️ With Q4 planning starting in August, how is your brand preparing? Join us on July 22 at 10 AM PT to master agentic commerce. brightedge.com/resources/webi… #AISearch #Ecommerce #SEO #DigitalMarketing

Seasonal search wins are built months before peak season arrives. Ahead of Easter, Tombras used BrightEdge to help Altar'd State identify opportunities, scale content, and maintain rankings before demand surged. Read Case Study: brightedge.com/resources/case… #SEO #AEO #DigitalMarketing

2 years of data. 1 massive shift. Google's AI has completely rewired the path to purchase. The funnel is compressing; is your brand still visible? Join our APAC exclusive webinar to see the numbers behind the shift. 📅 Wed, July 29 | 1 PM AEST Register: brightedge.com/resources/webi…

90.6% of referral traffic: Google. 84.7% of AI share: ChatGPT. Gemini fell from 13.2% to 9.2% in May. Perplexity declining. Claude the only one growing. The landscape shifts weekly. BrightEdge AI Market Pulse tracks it all. #AISearch #BrightEdge

1/5🚨 SAME QUESTION. DIFFERENT BRANDS. 🚨 We asked ChatGPT and Gemini the same questions across 9 industries. The brands they recommend? Often different. New data from @brightedge team #AISearch #GEO #AEO #DigitalMarketing

AI is reshaping how brands get discovered, cited, and chosen. Join us at SPARK Live London on 10 June for an afternoon event that includes a keynote from Jim Yu and a customer panel with leaders from Persimmon Homes, Kantar, and Belron on what AI-driven search means for enterprise marketing teams. Register: brightedge.com/spark-live-lon…

1/6 🎯 BRAND-OWNED Content WINS the Middle of the Funnel in AI Search! We focused @brightedge AI Hyper Cube on the CONSIDERATION stage across 8 industries 📊 Google AI Overviews + ChatGPT and the results have some great insights for your brand's content strategy! 🔥 #BrightEdge #AISearch #SEO

SPARK Live is coming to London on 10 June 2026. Join marketing leaders to explore the latest research, key trends, and real-world perspectives shaping AI-driven search and content discovery. Connect with peers, industry experts, and practical ideas for what comes next. Register: brightedge.com/spark-live-lon… #SPARKLive #AISearch #SEO #DigitalMarketing #LondonEvents

There was a different kind of energy at SPARK Live. Focused. Forward-looking. Built on what is actually changing in search today. The room was filled with sharp thinking, real conversations, and the kind of energy you only get when people are building what is next. From AI-driven search insights to product innovation and leadership perspectives, every moment moved the conversation forward. Here is a look at the moments that brought it to life. #SparkLive #BrightEdgeevents #SEO #AEO #Digitalmarketing

AI is changing the brand battleground. It’s no longer just about where you rank — it’s about how AI represents you when it shapes the answer. That’s why brands need visibility into the AI conversations influencing demand. That’s why we built AI HyperCube. You can read much more of conversation on the whole AI landscape shift with Megan Poinski in her great article for the @ForbesCMO forbes.com/sites/cmo/2026…

1/5 🛒 AI is reshaping the retail buying journey — and Google AIO and ChatGPT are doing it in very different ways. 📊 Same shopper. Same intent. Completely different answer environments. Brands that understand the difference will win in AI search. Those that don't will lose visibility at the moment it matters most. New @BrightEdge research 👇 #AISearch #RetailMarketing #SEO #AIart️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️

1/6 📺 Google and ChatGPT both cite YouTube. But they're using it for different jobs. We analyzed YouTube citation patterns across both AI engines. The gap isn't just about volume it's about intent. New data from @brightedge AI Hyper Cube™ 👇 #AISearch #SEO #YouTube #BrightEdge #AIOverviews #ChatGPT

AI is multidimensional. Multiple engines. Multiple opinions. Multiple sources. The win isn't being everywhere. It's pinpointing what matters and where to focus. 🎯 Search returned links. AI returns judgments. 🔄 Full story via @BusinessInsider 📌 businessinsider.com/google-ai-over… #AISearch #CMO @brightedge #BusinessInsider

1/6 📊 We tracked AI Overviews for a FULL YEAR across 9 industries! 12 months of data on presence, size & citations — and the results are RESHAPING how we think about search! 🔥 How much has REALLY changed? Let's break it down 🧵👇 #BrightEdge #AIOverviews #SEO #DigitalMarketing

New data from #BrightEdge offers insights on where Google is showing AI answers and which kinds of queries do not searchenginejournal.com/ai-overviews-d… via @martinibuster, @sejournal