Bugil Chang, PhD
10 posts
Bugil Chang, PhD
@Bugil__Chang
Assistant Professor @TombrasUTK | PhD @UMN_HSJMC | Alum @SeoulNatlUni | Crisis & NPO comm, Media psychology
Katılım Temmuz 2022
48 Takip Edilen53 Takipçiler
Thrilled to take the next step of life’s journey together at the University of Tennessee, Rocky Top!!
Katie (Haejung) Kim, PhD@katie_h_kim
It’s official! This fall, I will join the Tombras School of Advertising & Public Relations @UTADPR @UTCCI at the U of Tennessee @UTKnoxville as a tenure-track Assistant Professor with my husband @Bugil__Chang! Beyond thankful and excited to start my dream job at Rocky Top! 🐕🦺🍊
English
I’m grateful for my two collaborative works with @katie_h_kim, and one received the Top student paper! Very excited to talk about our PR and advertising research at @AEJMC.
Katie (Haejung) Kim, PhD@katie_h_kim
Excited to present two papers with @Bugil__Chang in two weeks in DC!🌟 1⃣Honored to present 1st Top student awarded paper on internal crisis communication @AEJMC_PRD 2⃣Thrilled to present a paper with a computational method approach to understand nostalgic ads @AejmcAdDivision
English
My first solo-authored paper is out! Found responding to another brand's crisis had more positive impact than pre-crisis, despite no spillover effect. Encouraging proactive crisis management.
onlinelibrary.wiley.com/doi/10.1111/14…
English
I’m grateful to present my paper titled “Moving beyond negative spillover: The positive consequences of innocent brand’s responses to another brand” at @AEJMC_PRD Top Student Paper session, which has won 2nd place. Look forward to sharing my research soon! #AEJMC22
English
