Motif

Motif: AEC software that actually works the way you do. Real-time 3D collaboration. Live Revit + Rhino integration. AI renderings optimized for architecture. Browser-based. Built by the industry, for the industry.

Going to ATN Summit next week? Don't miss our CEO @amarhanspal take the stage to talk about why the "I" in BIM needs to evolve from information to intelligence 👉 vist.ly/4upw4

Thrilled to announce Neha Batra as our new VP of Engineering 🥳 Neha most recently joins us from GitHub where she led product engineering. She's passionate about making tech easier to use to solve problems for humans — a philosophy we can get behind 😍 Welcome, Neha!

2025, you've been good to us 🥂 We came out of stealth, shipped 13 major features and 72 enhancements (yes, we counted), and nearly nearly doubled our team. Thanks for building this with us ❤️ vist.ly/4irwv

Food, drinks, and real talk about the future AEC collaboration? Sign us up! 🙋 Chicago folks—join Motif Principal Product Manager (and former Dynamo PM) Lilli Smith with the Chicago Dynamo Community. Dec 11, 5pm. vist.ly/4h9zh

Our November updates were all about helping you explore design concepts faster and refine them with more control We expanded our AI capabilities for early-stage design and smoothed out the daily workflows that were getting in your way See what dropped 👇 vist.ly/4fzb4

What if the software shaping our buildings was still stuck in the 90s? 🏗️ Amar Hanspal @amarhanspal , former Autodesk executive and now co-founder of @BuildWithMotif , believes it’s time for a total reboot. In our latest episode, Amar shares how he helped lead Autodesk through its massive cloud transformation—and why he’s now tackling one of the hardest challenges in tech: rebuilding the AEC (Architecture, Engineering & Construction) software stack for the AI age. Chapters: 00:01 — Early hustle: empathy learned through 100 customer calls a day 00:27 — Discovering CAD on a microVAX and joining Autodesk’s early wave 02:57 — From listening to choosing: the evolution of product judgment 04:50 — First startup lessons: timing, humility, and asking customers to pay 05:19 — Rejoining Autodesk and learning to scale leadership 07:00 — Dot-com detour: building, raising, and shutting down a venture 07:31 — Leading Autodesk’s cloud transformation and move into construction 08:45 — Why computer vision led to Bright Machines 10:46 — The birth of Motif: designing for carbon, complexity, and collaboration 12:49 — Tackling the hardest problems first: scale and real-time teamwork 15:00 — Starting with architects: where Motif begins 15:40 — Product #1: a collaborative 3D workspace for context sharing 16:44 — Embrace, then replace: winning users from legacy tools 18:07 — “Figma meets Cursor” — AI as a co-designer for buildings 19:26 — GTM strategy: human-in-the-loop now, product-led later 21:29 — Founder vs. executive mindset: execution, resilience, and team 24:57 — Real AI value: automating the boring, not the brilliant 27:46 — Why Motif starts from a clean sheet (not geometry-first) 30:40 — Measuring speed-ups and early user feedback 31:37 — Defining success: love from users before scale 32:50 — Lessons for AEC founders: problem-first, tech-second 33:19 — Mythbusting BIM: it doesn’t have to be painful 33:37 — Pride point: leading Autodesk’s cloud shift 34:27 — Adobe vs. Autodesk: two paths to reinvention 35:26 — Regrets and reflections: taking bigger swings sooner 👂🎧 Watch, listen, and follow on your favorite platform: tr.ee/S2ayrbx_fL 🙏 Join the conversation on your favorite social network: linktr.ee/theignitepodca… #IgniteStartups #AI #Architecture #AEC #DesignSoftware #Innovation #Leadership #StartupFounders #ProductStrategy #DigitalTransformation

AI won't replace architects. But it will replace the old way of practicing architecture. The difference? Tools that co-design with you vs. tools you fight against. Our take on AI for AEC: vist.ly/4e49a

Joining #AECTech this week? Our Head of Product @MattJezyk is kicking off Friday's symposium at 9:10am He'll share how we're solving today's collaboration chaos and where we're headed next More on @TT_CORE's symposium here 👇 vist.ly/4dq3d

Small but mighty update: Increased resolution 💪 We've reworked how images and sheets load in Motif. Higher resolution detail appears exactly when you need it, then steps back when you don't. Crisper visuals, zero performance hit ✨

We've got a jam-packed week ahead in Minneapolis and LA. Can't wait to connect with industry leaders, customers, and peers 🙌 Attending any of these events? Reach out. We'd love to meet up Here's where to find us 👇

We made the 2025 AI Disruptors 60 list! 🎉 Curated by @GreenfieldVC and live on @TechCrunch, this list spotlights the most groundbreaking startups turning AI into real-world impact. Thanks to our team, our customers, and everyone supporting this journey vist.ly/4bvmv

You deserve BIM tools that work with you, not against you. We are building Motif on a set of principles that put you first. That means real ownership, fairer pricing, more joy. We just published our Bill of Rights. Here are our promises to you: vist.ly/4b8hw

Forbes Next Billion-Dollar Startups 2025 ✅ We're honored to build for an industry filled with innovators who deserve nothing less than innovative tools. Thank you to our incredible team and customers. Our journey is just getting started 🚀 bit.ly/4m7r4Ly

In our latest webinar, we demo something that's been a game-changer for design teams: AI rendering that understands architecture. Catch the replay of the full conversation here → motif.io/events/july-fr…

Introducing AI rendering—now in Motif. Transform sketches, model views, and ideas into stunning rendered images in seconds. Architecture-optimized AI rendering, native to Motif. Learn more → motif.io/ai

Check out the review of Motif in @AECMagazine! Thank you @MartynDay for your insightful analysis. "The product’s interface is wonderfully uncomplicated with only nine tools. The display feels very architectural, presenting ‘model in white’ with some grey shadowing." #build ...

Join us at #ShapeToFabrication2025! @JKaarsholm moderates Next Generation AEC Platform with leaders from Heatherwick Studio, @KohnPedersenFox , @HerzogdeMeuron discussing their AEC vision and collaborations with motif.io 📅 Wednesday, April 16 ⏰ 14:30

What an incredible launch week! Thank you to all the architecture firms and AEC professionals who've reached out about Motif. The best ideas are built together. Learn more: motif.io Let's build the future of AEC—together. #BuildWithMotif #ThankYou

Motif's collaboration platform is just the beginning. We're rebuilding BIM from the ground up with cloud computing, ML, and advanced 3D tech to help teams design better buildings and make smarter decisions faster. Shape the future with us: motif.io #BuildWithMotif