CAP

Make sure everyone is complimentary about your complementary therapy ads and remember to hold robust clinical evidence for therapy efficacy claims. Read more top tips here tinyurl.com/37rnxr5m

Train ticket pricing is a maze. Find out what kind of evidence the ASA expects if you promise “cheapest”, “lowest” or “best price” fares tinyurl.com/ys5x82dt

ADHD references in ads? Pay close attention to our overview of the ASA’s rulings on ads for a food supplements, a behaviour app and even an item of clothing tinyurl.com/36f5a7ct

Buk buk BAWK! Do you like CHICKEN? Do you want to read about CHICKEN? Then see our advertising advice about CHICKEN! - tinyurl.com/5ebpmxka #chicken #chicken #chicken

Tomorrow is World Sleep Day. But don't fall asleep JUST yet - we have some advice for your sleep aid ads to keep your eyes open 👀- tinyurl.com/mu3xjaf7 #advertising #advice

Thinking of running a promotion this Easter? Read our advice to ovoid the pitfalls! tinyurl.com/btw973he #easter #marketing #advertising #promotions

Advertising sunbeds? It’s a high-risk area. We shed some light on recent rulings, breaking down the key pitfalls to avoid when promoting tanning services, so advertisers don’t leave their compliance looking a little overexposed. asa.org.uk/news/keeping-s…

Think best things in life are free? Must have read our pricing advice before! New legislation has meant changes to the CAP Code. Unclear price statements can set you back - treat yourself to this article about presenting clear prices to consumers. asa.org.uk/news/put-your-…

Even if you’re an international advertiser, if your mobile game is targeting UK consumers in an app store, it’s in remit. Find out what that means for you if your game contains loot boxes. asa.org.uk/news/thinking-…

International Women’s Day is a great moment to reflect on how women are portrayed in ads. Explore recent ASA decisions on gender stereotypes, objectification and body image, and our advice on what advertisers should take from them. asa.org.uk/news/internati…

Chocolates? Wine? Flowers? Whatever your Valentine’s treat, see our top tips for avoiding romantic pitfalls. tinyurl.com/mr25ubbn

Getting stuck with your dermal patches advertising? Use our guidance from the ASA’s latest rulings to patch them over. tinyurl.com/4bkzx3ac

Rethink visual impact this International Epilepsy Day. Ads must not contain material that is likely to trigger seizures, no matter where they are seen. Here are some helpful tips to ensure the safety of your brand, and your audience. tinyurl.com/yz4fdxwc

What happens to complaints about ads that originate from overseas? The waters may be choppy but we keep cross-border complaints moving. Read more about the ASA and CAP's remit here - tinyurl.com/y22bvt29

January is finally over, but a few of us are still hitting the gym (not me, I'm hitting the biscuits). But does your ad make clear the significant T&Cs of your membership package? Don't sweat it - read our advice for gym membership advertising - tinyurl.com/3awu9d86

Winter Olympics starts this weekend - are you watching? Read our Olympic-themed Insight for some iced advice - tinyurl.com/mrck96kx

It's the New Year! Marketers keen to promote weight-loss products shouldn't tip the scales in favour of misleading advertising. Here's help to make sure that you don't bite off more than you can chew with your advertising of diets and weight-loss plans.asa.org.uk/news/weight-lo…

Running a mass legal claim ad? Avoid the four biggest pitfalls that could land you in hot water - and learn how to fix them asa.org.uk/news/ads-for-m…

Start 2026 off with a bang-up piece of advice for promoting sales. asa.org.uk/news/bright-fu…

📢 Holiday Closure - Copy Advice Service closed: 24 Dec 2025 12:30pm–29 Dec 2025 9:00am 31 Dec 2025 12:30pm–5 Jan 2026 9:00am Deadlines: Standard after 12:30pm & Express after 5:00pm on 23 & 30 Dec may be answered when we reopen. Merry Christmas and a Happy New Year!