CARMA

🚨CARMA is the new global and exclusive #MediaMonitoring & Analysis Partner of @PRCA_UK & @ICCOpr “CARMA sets the gold standard in media intelligence, media monitoring, and analysis. This global, exclusive, long-term partnership makes perfect sense for ICCO & PRCA.” @ingers1975

PR ROI is tough because PR isn’t a clean funnel. Crises skew results, trust is hard to quantify, and impact overlaps with other channels. We break down how to measure smarter and prove value. Read the full article: bit.ly/4rSKPsG

Washington Post cuts will reshape media access. Fewer journalists, higher relevance bar, tighter timelines, and more competition for coverage. Here’s what it means for PR teams and how to adapt. Read the full article: bit.ly/4tE8i2t

As trust declines across businesses and institutions, stability is harder to sustain. Trust evolves gradually, shaped by behaviour, experience, and perception across signals often assessed in isolation. Read the full article bit.ly/4jAQeSi

We’re pleased to welcome Paula Jacobson as Global Director of People and Culture at CARMA. Our focus remains on the people behind the insight, and Paula’s experience fits squarely with that priority. 👌 Read more 👉 bit.ly/3Yp1d7Q

AI is shaping Tech brand reputations, but not always where it matters most. Our latest Reputation by CARMA report reveals how top Tech brands perform across trust, innovation and conduct in the UK & US. Download here 🔗 bit.ly/4jnQYbS

As teams plan for the year ahead, it’s worth looking beyond sentiment scores. Reputation is built on trust, leadership and credibility across audiences.💡 Our latest article breaks down what that means in practice: bit.ly/48Vab2B

How visible was the UAE across global traditional and social media in 2025? This question will be explored at PRAXIS MENA 2026, where insights from CARMA’s first UAE Reputation Report will be shared. 📍3 Feb | Abu Dhabi 🔗 #registration" target="_blank" rel="nofollow noopener">praxisonline.world/mena#registrat…

As the year comes to a close, we want to thank the people we work with and learn from. The conversations, trust, and shared challenges of the past year helped shape our thinking and strengthen the work we do. Wishing everyone a strong and positive start to the year ✨🥂

Looking back at our Global Management Meeting in Malta, CARMA leaders came together to align on raising the bar for customer success in monitoring, data and analytics. This shared focus continues to drive meaningful impact for our clients.

ADFW 2025 shows how the conversation is evolving. Coverage grows year on year, builds earlier and becomes more focused on regulation and delivery. See what the data reveals and download the full report. bit.ly/49ouqWx

Abu Dhabi Finance Week 2025 sees a clear shift in global coverage. Attention builds earlier, extends beyond the region and focuses more on execution, regulation and infrastructure. Explore the insights and download the full report: bit.ly/49ouqWx

Missed our ROI of PR webinar? The recording is now available. Discover practical tips to understand the impact of your PR and unlock more value from your strategy: bit.ly/4oLwDju

What’s shaping retail reputation in the UK and US? Our latest Reputation by CARMA report breaks down how leading brands are performing across key pillars and what’s driving public perception. bit.ly/4jnQYbS

Maria Talakina closes our Measurement Month series with a reminder that real insight comes from impartial, representative data. See the full series on our site: bit.ly/47Yzv6c

Our Measurement Month series spotlights Pearl Ong on why measurement is never one-size-fits-all in APAC. Context matters. Follow our activity: bit.ly/47Yzv6c

Today’s Measurement Month spotlight features Rifa Khoder on why AI needs human judgment. In fast-moving MENA markets, insight is strongest when technology and people work together. Follow our activity: bit.ly/47Yzv6c

Our Measurement Month series continues with Sofia Tazi on how reputation drives progress in Morocco, where growth and transformation are reshaping national narratives. Follow our updates: bit.ly/47Yzv6c

Our Measurement Month series continues with Orla Graham on why strategy only works when success is clearly defined. Measurement links outcomes to real impact. Follow our activity: bit.ly/47Yzv6c

Our Measurement Month continues with Mae Chong on why measurement must go beyond metrics to reflect real business impact. Follow our activity this month: bit.ly/47Yzv6c

What really drives reputation in 2025? Join CARMA x EACD this Thursday as Orla Graham & Ryan Boulter unpack how perception forms across sectors and what shapes reputation today. 🔗 lnkd.in/evMeNJBs