C&EN Media Group

How are companies in our space approaching creative design? We show examples from @PacBio @Luminex @miltenyibiotec and others in #ScienceMarketing ow.ly/V1Vk50FmKyW

"With erratic working-from-home hours, it was challenging to predict when, where and how [customers] were looking for information." Christine Gallup from @Genomatica shares how her #ScienceMarketing team pivoted during the pandemic to drive business. ow.ly/orO250FszB1

From bold retro and comic book colors, to making sure everyone is represented, these are the creative design trends that we're seeing in #ScienceMarketing ow.ly/wPV350FmK0d #MarketingDesign

The #COVID19 pandemic undoubtedly changed the way we live and work. Four science marketers share their thoughts in this new @CENMediaGroup article below. bit.ly/3jGQRN8 @Avomeen @Genomatica @SeegeneTech #sciencemarketing #scicomms #lifescience

What can science companies learn from other fields when it comes to marketing? There's more cross-industry applications than you’d think. ow.ly/dYqY50FmJIE #ScienceMarketing

Do you know any world-changing chemistry-based #startups like biomanufacturing pioneer @culturebiosci? Nominate your favorites for @cenmag #10StartupsToWatch. Deadline is Aug 1. cen.acs.org/surveys/start-…

"Moving forward, we don’t want to lose sight of the emotional connection and personal aspect of marketing." Katie Morgan, VP of Marketing & Corp Social Responsibility at @avomeen shares #ScienceMarketing insights from a very tough year. Read more here: ow.ly/Kq4r50FsyS8

Many use the term #NativeAdvertising broadly, but there are differences between the types of media within it that confuse the landscape. We unpack key terms and provide #ScienceMarketing with guidance on how to choose the right tactic per objective. ow.ly/B4Pl50FmJvD

This year, we instituted a free ad program for underrepresented groups in #chemistry. If you have a program, event, or other initiative, learn how you can apply and get free ad space in @cenmag: ow.ly/y7xc50FmJi4 Please RT #ChemTwitter!

We conducted a study of buyers in the petrochemicals space to understand external factors on buying behavior. Is your marketing addressing what's really important to them? Learn more and download: ow.ly/Rbyz50FmJaW #ScienceMarketing

By now we all know that social is an important piece of the marketing puzzle. But now that your company has a foothold, what's next? ow.ly/rezQ50FmJ4m #SocialMediaMarketing #ScienceMarketing

It's been... a year (and going). Leaders in #ScienceMarketing tell us how the pandemic shaped their teams, strategies, and more in our latest post. ow.ly/jiAc50FmL46

Company values are more important to job seekers than ever. Here's how your marketing and HR teams can work together to articulate your brand: ow.ly/x2TU50FmIIl #EmployerBranding #ScienceMarketing

Observation: Almost all of the top 25 most valuable brands continue to invest in advertising.

To celebrate #PrideMonth🌈 we've gathered a list of trailblazing LGBTQ+ scientists from history and a few we lost more recently. These innovative scientists highlight the longstanding contributions of #LGBTQstem, many of which you won’t find in textbooks. cen.acs.org/people/lgbtq-s…

I spoke to Pepsi's marketing VP to learn the story behind the incredible new ads from @AlmaAgency. I'd argue this is some of the brand's best work in years, maybe ever - bit.ly/3bYY0Us

"The tension between experience and data trends can make for better marketing." More from @revmade at revmade.com/what-is-data-i… #contentmarketing

Take a look at our latest native advertising collab with C&EN BrandLab and @SigmaAldrich

From identifying targets, to evaluating marketing tech, here is what you should consider with Account Based Marketing: ow.ly/B5LW50Edkag

ROI is more than a customer purchase. We'll cover what to consider when evaluating content effectiveness and campaign success. ow.ly/BV3F50EdjVl #ContentMarketing #ScienceMarketing