Isabelle Perreault

Love this. “Don’t work on creating an innovation. Work on being an innovative company” — Roger Martin link.medium.com/YVIbblH2bMb #innovation #sustainedinnovation #strategy

Great to witness the launch of the newest professional women's soccer club - @ottrapidfc - at TD Place yesterday. The U13 OPDL team from @WestOttawaSC came out to support! Great for soccer in Ottawa and across the country! #Ottawa #Soccer #womensports

Ottawa, it's time for rapid change. Ottawa, c'est l'heure d'un changement rapide.

It’s official! Professional women’s soccer is coming to Ottawa with @NorthernSuperLg. Congratulations Diana Matheson for your vision and hard work to make this happen. It’s great news for Ottawa. C'est officiel ! Le soccer féminin professionnel arrive à Ottawa. Félicitations à Diana Matheson pour sa vision et son travail acharné. C'est une excellente nouvelle pour Ottawa.

Heading out to #CSAE2023 in Montreal on Wednesday to talk about how your organization is able to consistently and reliably innovate year after year. 💡 Find me on Thursday, Nov. 9th at 1 pm for the "Leading Innovation" session. ⬇ See you there! #Innovation

YSB's fundraising breakfast is taking place tomorrow (October 19th)! Hear inspiring stories & support 3,000+ youth accessing vital services monthly. Be a part of our community's future. Together, We’ve Got This! Tickets: ysb.ca/rise-and-thriv…… #YSBOttawa #RiseandThrive

"Don't go where the path may lead. Go instead where there is no path and blaze a trail." I love this quote. It embodies the founders who owned our stage at 'Game Changers: North American Women Founders Shaping the Sports Industry'. • Experience this bilateral event: shorturl.at/mrxV0 • investottawa.ca/women It was an honour to join @sueling777 as Co-MC and welcome award-winning athletes and founders revolutionizing the sports industry to @Bayview_Yards. Co-hosted by the @usembassyottawa, @Invest_Ottawa and the @ottawabot, this event brought together trailblazers from the U.S. and Canada who are redefining this sector. It was a night of non-stop inspiration and actionable insight. Just some of my favorite impactful takeaways: • @CQualtro, Canada's Minister of Sport & Physical Activity, winner of 3 Paralympic and 4 World Championship medals in swimming, and human rights lawyer: We could not have a greater leader driving culture change, equity and opportunity for all in sport. Hear her powerful words at the @HockeyCanada Beyond the Boards event: lnkd.in/enpdVgx8 • @dmatheson8, two-time Olympic bronze medalist, CEO and Co-Founder of @Project8Sports : As she creates a new business model and prepares to launch the first professional women's soccer league in Canada in 2025, she is seeking investors for an Ottawa franchise. Let's make this happen! • @USAmbCanada, U.S. Ambassador: Inspiring women founders are driving our sports industry and capitalizing on this $487B market. Diversity is not just the right thing, it creates more competitive firms. He and our Mayor are gearing up for @PWHL_Ottawa hockey games this winter! • @CEODifferly, Founder & CEO of @Differly, former pro boxer and @OttawaSensPWHL marketing exec: Ottawa genius driving 'Innovation as a Service' for many sectors, including the sports industry - from the @CDNParalympics to @CanadaSoccerEN. Wife, mother, founder - bring it. Let passion drive you. • @J16H, SVP of Hockey Ops of @thepwhlofficial is launching the first women’s professional hockey league in Canada in Jan. 2024. Ottawa is one of the inaugural franchises in North America. We need to get out and support these athletes and this business! • Jenny Nguyen, Owner of @TheSportsBraPDX, the first sports bar dedicated to women's sports: Believed she might close fast. Made US$1M in her first 8 months during the pandemic. We can create belonging everywhere. Pursue big, bold dreams. Never give up. Chase joy. #PortlandBound • @_MarkSutcliffe, Mayor of Ottawa & Co-Chair of Invest Ottawa: Champion and ally for women founders and our associated strategy; marathon runner; sports enthusiast; and proud dad. Raising future CEOs like his daughter Kate. @nickquain and our Venture Development team are ready to help her build a business! • @TheRealShanFerg, Co-Founder & CEO of @fan_saves and inaugural @SheBoot_ Crowd Favorite winner; only Cdn entrepreneur out of 10 selected for @ComcastSport Tech Accelerator out of 1,000+ applicants. This Ottawa firm now has 1,300 sports brands and 67 teams. #OttawaProud I am so grateful. Thank you all. I love our ecosystem. We are very passionate about driving collaboration that fuels the growth and success of women founders in all sectors together as a community. Reach out to learn more, or visit: investottawa.ca/women #CollaborationInAction

@digitalNil B - it shows the human side

I have been working on a book about design thinking that is almost ready to publish now!!! Let me know in the comments which cover design you like best: A, B, or C. I’ll be talking more about it in January as we get closer to the book launch date.

I can't wait to hit the stage again - in person on October 20th in Halifax - to engage with Association Executives to re-imagine leadership in a digital age. Let me know if you'll be there! #CSAEConference22

@LSPARKGlobal @jbatley @AndrewHudon1 @georgeshamoush @PlantaformCA @_Sam_Rees @thechataHQ Always fun @LSPARKGlobal Always love the rapid sharing of view points #SaaSChats

That’s a wrap! Huge thank you to all our panelists! 🔥 @CEODifferly @jbatley @AndrewHudon1 @georgeshamoush @PlantaformCA @_Sam_Rees Taisa Noetzold, Director of Growth @thechataHQ

@LSPARKGlobal A9. Meaning, that it's about what the pen enables. What problems do you solve or the outcomes you create with the pen. #SaaSChats

@LSPARKGlobal A9. It's never about the pen. #SaaSChats

Q9. What do you think of “sell me this pen”? What is the best answer you've ever heard to this age-old question? #SaaSChats

@LSPARKGlobal A8 Marketing and sales tend to be one function at first. As you scale with more customers: marketing takes inbound responsibility (top of funnel) while SDRs (sales development reps) take outbound and mid funnel. #SaaSChats

Q8. What does the sales team look like as a company grows (seed, to series A and beyond) and what key positions should be added? #SaaSChats

@LSPARKGlobal A7 (2/2) ...financial incentives can be a good motivator. Individual accountability for the group results we are driving towards is what is more important in my view. #SaaSChats

Q7. How do you create friendly competition amongst your sales reps without cannibalizing team culture? #SaaSChats #SaaSChats

@LSPARKGlobal A7 (1/2) Very good question. I am extremely revenue focused as a founder. But I never liked the "hunter" vs. "gatherer" "hand-to-hand" war & combat-like terminology of sales. I think it’s more important to foster collaboration around common performance goals. That being said...

@LSPARKGlobal A6 Provide Focus with a clear go-to-market plan. Who’s it for, what’s it for? Where can we win? Pick a few markets to begin with. Learn, adjust, re-align the team. #SaaSChats

Q6. How can founders best prepare their sales team for success? #SaaSChats

@jbatley @LSPARKGlobal Always listen to Moira. She knows... #SaaSChats

@LSPARKGlobal A5. Not a 'tool,' but regular ‘retrospectives’ on deals brings visibility to what's working and what’s not across the process, and shares individual learnings across the team so everyone gets better together. #SaaSChats

Q5. What tools are useful to have to help your sales team reach peak performance? #SaaSChats

@jbatley @LSPARKGlobal @_Sam_Rees Learn from the churn. (love this)

@_Sam_Rees @LSPARKGlobal This can also flag gaps in product market fit --- when customers churn quickly, you've got an issue with the customer profile you're bringing in and/or the solution you've put in to the market. Learn from churn! #SaaSChats

Q4. There are useful metrics that will help your sales team know if they are on track or not - what are those metrics in your company and how has it helped with expectation management? #SaaSChats

@LSPARKGlobal A5 Strategy first: Repeatable processes. Ideal client profile. CLEAR go-to-market plan. Defined operating model between marketing and sales. Then tools: CRM of course. Dashboards. #SaaSChats

@LSPARKGlobal A4 I knew we would all agree on key metrics so let me throw this out there: Establish common Key Performance Indicators as a leadership team first and foremost. I'm always surprised by the level of misalignment on SLT re: "what success looks like". #SaasChats