CIOF Cultural Sector

Tips for making your first approach: Tone of voice on email can help you to stand out. Flattery gets you further than you think - praise something you like about the brand or recent campaigns Don't just talk about yourself Be short, sharp and snappy! Include a call to action

Make sure you understand the brand and business - what are their needs and priorities? How do they want to be seen? What's their tone of voice on social media and marketing? This all helps you to link your proposition to what they're trying to achieve.

We're underway with the third and final part of our series of online events about corporate fundraising for cultural organisations, with @EllieMayes and @RebeccaMSmith76 Today we're talking about how to identify and build relationships with potential corporate partners

JOIN US TODAY AT 1 PM 🤝💥🤩 We still have #free places available here: bit.ly/3PlUcBb

Come work with me! @EnglishHeritage are hiring Regional Fundraising Manager #North £36,760 remote contract- an exciting time for the charity, please share @OfficialCause4 @artsfundraising @FundEverywhere @CIOFRaise @CIOFtweets @CIOFCulture @ColetteCFTyne👇 english-heritage.org.uk/about-us/jobs/…

Our next series of online events starts today at 1pm! @RebeccaMSmith76 and @EllieMayes from Rosendale Partnerships are joining us to talk all things corporate partnerships. Todays session looks at developing your sponsorship proposition bit.ly/3N41rfH

Promoting legacy giving internally is as important as promoting it externally. Your audiences/visitors talk to a lot of people outside of the fundraising team. Staff need to know how to respond if someone talks about their interest or decision to leave a legacy

You don't necessarily need a fancy legacy brochure. Think about the info people will need if they've decided to add your org to their Will - including your charity number & registered address. It's also good to include a named contact person in case they want to discuss further

A lovely phrase from Marina - what is their eulogy moment? How will they be described in their eulogy? A lover of arts You are also looking for people who use language that shows they've been assimilated into your company - "our costumes/galleries/brass players are the best"

Why do people give to arts and culture charities? From Marina's interviews with legacy pledgers to arts orgs the top reasons were linked to connection - people who love the quality of the performance, people who regularly attend and people who saw legacy as a way to say thanks

The number and values of Gifts in Wills is increasing year on year - both to the charity sector and to arts and culture organisations more specifically. 50% of 50 year olds and 80% of 80 years olds have a Will - but 65% are out of date

10mins until curtain up on the final part of our individual giving mini-series. This morning, @meenamtj & @DominicHadds will be talking all things Legacy fundraising

People connected with our organisations often have that same level of connection and passion. In fact, many supporters have told Marina of their wish to die in the auditorium!