Cj Miller

1.1K posts

Cj Miller banner
Cj Miller

Cj Miller

@CJ_Techtonic

Founder | @TechtonicCopy | @Dypto_Crypto | @letmecook_io

Katılım Kasım 2020
81 Takip Edilen149 Takipçiler
Sabitlenmiş Tweet
Cj Miller
Cj Miller@CJ_Techtonic·
"Who the hell is this guy?" Been in crypto since 2017—watched Maker and Uniswap lay the foundation for what DeFi would become. In 2020, I went all in. I run Techtonic Marketing where we help web3 companies become the go-to voice in their space. Created the TTN Framework (Technology-Trust- Narrative) that top DeFi protocols use to own their positioning. Content, strategies, and systems that build authority that compounds. Building Dypto Crypto as a DeFi content hub—covering what matters, testing strategies, and creating a platform projects actually want to be featured on. I'm in the protocols every day. Providing liquidity, testing new mechanisms, dealing with the same UX and product challenges my clients are trying to solve. You can't market DeFi well if you're not using it. I share what's working in web3 marketing, what I'm seeing in DeFi, and how to build narratives that make projects impossible to ignore. P.S. I love em-dashes and I won't let AI ruin that for me.
English
0
1
6
460
Cj Miller
Cj Miller@CJ_Techtonic·
When you hit a growth inflection, did you add more or subtract and refine? What did you stop doing that made the biggest difference?
English
0
0
0
3
Cj Miller
Cj Miller@CJ_Techtonic·
The sequencing matters: 1. Nail the fundamentals 2. Build trust infrastructure 3. Understand your conversion system 4. Then expand reach Not the other way around.
English
1
0
0
5
Cj Miller
Cj Miller@CJ_Techtonic·
The protocols that scale successfully don't just do more marketing when they grow. They do less, but with more precision. Pattern I keep seeing 🧵
English
1
0
0
10
Cj Miller
Cj Miller@CJ_Techtonic·
Notice what both do: >Lead with results, not features >No technical jargon >Simple language >Address pain points the reader already feels Your elevator pitch isn't one thing. It's the same core message adapted for context. Get that right, everything else gets easier.
English
0
0
0
15
Cj Miller
Cj Miller@CJ_Techtonic·
Your social content: Less pitch. More context. You have a bit more room. "We help clients optimize existing channels, increasing revenue with current traffic before introducing more" Same message. Different delivery.
English
1
0
0
24
Cj Miller
Cj Miller@CJ_Techtonic·
"Just tell people what you're selling" Sounds simple. It's not. Explaining what you offer gets complex fast, especially as your product evolves. And it's one of the most important things you can do for your business. Most people completely miss the mark.
English
1
0
2
39
Cj Miller
Cj Miller@CJ_Techtonic·
Finance lore is so fascinating. Whatever makes my magical internet money go up...
Bull Theory@BullTheoryio

🇺🇸 FED IS SIGNALING YEN INTERVENTION AGAIN JUST LIKE 1985. LAST TIME, THIS CRASHED THE DOLLAR BY NEARLY -50%. In 1985, the U.S. dollar had become too strong. U.S. factories were losing business, exports were collapsing, and trade deficits were exploding. Congress was close to putting heavy tariffs on Japan and Europe. So the U.S., Japan, Germany, France, and the U.K. met in New York at the Plaza Hotel and made a deal. They agreed to deliberately weaken the dollar. By directly selling dollars and buying other currencies together. That was the Plaza Accord and it worked. Over the next 3 years: - The dollar index fell almost 50%. - USD/JPY moved from 260 to 120. - The yen doubled in value. This was one of the biggest currency resets in modern history. Because when governments coordinate in FX, markets don’t fight them. They follow. That decision changed everything. A weaker dollar pushed: - Gold higher - Commodities higher - Non-U.S. markets higher - Asset prices higher in dollar terms Now look at today. The U.S. still runs large trade deficits. Currency imbalances are at the highest. Japan is again at the center of stress. And the yen is again extremely weak. That is why Plaza Accord 2.0 is even being discussed. Last week, the NY Fed did rate checks on USD/JPY, which is the exact step taken before FX intervention. It signals willingness to sell dollars and buy yen, just like 1985. No intervention happened yet. But markets moved anyway. Because they remember what Plaza means. If that starts again, every asset priced in dollars will skyrocket.

English
0
0
0
43
Cj Miller
Cj Miller@CJ_Techtonic·
"Excited to announce our partnership with [Company]!" What does the partnership actually do? >checks announcement "Exploring synergies and collaborative opportunities" Translation: we're both tweeting about each other and calling it a partnership.
English
0
0
0
15
Cj Miller
Cj Miller@CJ_Techtonic·
Your homepage hero section: "Revolutionizing decentralized finance through innovative blockchain solutions" I still don't know what you do. Neither does anyone else. Vague isn't visionary. It's lazy.
English
0
0
0
17
Cj Miller
Cj Miller@CJ_Techtonic·
Stop calling it "community." Those 50,000 Discord members? >They're airdrop farmers. That "engaged Twitter following"? >Bot accounts and mercenary shitposters. Your "active Telegram group"? >People asking "wen moon" 847 times a day. Real community stays after the airdrop. Real community contributes without incentives. Real community defends you when you're getting ratio'd. If your numbers evaporate the second you stop giving away free money, you never had community. You had tourists.
English
0
0
0
35
Cj Miller
Cj Miller@CJ_Techtonic·
I see teams obsessed with what their competitors are doing. Tracking every feature launch. Every partnership announcement. Every rebrand. Meanwhile, they haven't talked to a user in 3 months. Your competitor's roadmap doesn't matter if you don't know why people actually use your protocol.
English
0
0
0
9
Cj Miller
Cj Miller@CJ_Techtonic·
Spent the last few weeks in Europe and had some great conversations that challenged what I knew, understood, and could explain. A lot of questions around Americans not doing financially well/struggling. It's kind of an impossible question to answer. - Record high credit card debt - Almost flat wages - Inflation coming back into reasonable ranges (after an insane run) - Asset holders seeing record returns (62% of Americans own stock in some form) - Housing prices falling - Unemployment increasing Soooo I guess the answer is that we're all on a rollercoaster and none of us actually know how well we're doing. Wellness check in the comments?
The Kobeissi Letter@KobeissiLetter

US fund inflows are skyrocketing: US equity ETFs have attracted a record +$400 billion over the last 3 months. Inflows have doubled since August 2025 and now exceed the April 2021 high by +$177 billion. January inflows into these funds are now running at 5 TIMES the average rate. Meanwhile, leveraged-long ETFs now hold $145 billion in assets, an all-time high, while funds betting on market declines own just $12 billion. As a result, bullish leveraged bets now outweigh bearish ones by 12 to 1, the highest on record. Risk appetite is through the roof.

English
0
0
0
27
Cj Miller
Cj Miller@CJ_Techtonic·
"TGE Soon" Roadmaps in crypto are fiction presented as fact. Q2: Mainnet launch ❌ Q3: Partnerships ❌ Q4: Mobile app ❌ But the roadmap stays unchanged for 18 months. If you miss deadlines, update the roadmap or stop publishing one. Stale promises destroy trust faster than no promises at all.
English
0
0
0
16