Content Marketing Conference

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Find options for creating highly effective content, w/ a rich lineup of examples, from long-form articles to optimized e-commerce portals. Catch @jacquelineloch session “Content Marketing in a Cookie-less World” w/ a FREE 3 Day Ticket to Content Marketing Conference, Nov 9-11!

Catch @Cody_Wittick's session "Don't Ask, Give! How to Create Winning Influencer Partnerships" with a FREE 3 Day Ticket to Content Marketing Conference's virtual experience Nov 9-11!

It turns out that success starts with a tactically strong relationship, not a marriage proposal on day one. And fans and followers are less important than content quality, publishing frequency, and engagement rates. (2/)

🧵Need a new plan for influencer marketing? CMC2022 speaker Cody Wittick shows us solid examples of where we might be going wrong with our influencer strategy, especially our overall strategy and communication with influencers. (1/)

They reduce cognitive load and help users navigate through an experience along their way to a final sale. Catch Alex Kelly's session "A Checklist for Humanizing Your Digital Content" with a FREE 3 Day Ticket to Content Marketing Conference's virtual experience Nov 9-11!

🧵Want to see some killer examples of how marketers are using "empathy" for experiential campaigns that connect brilliantly with an audience, linking to end points that drive conversion and sales? Turns out that clean visual cues are key elements (1/)

... better impact the brands personality and success. Catch @tre_beth session "Don't Be A Bland Brand: 7 Snappy Ways to Get Real for Better Results" with a FREE 3 Day Ticket to Content Marketing Conference's virtual experience Nov 9-11! (3/)

... their core values and how they present themselves on content assets or in the social sphere. Even worse, marketers are spending too much time and energy on assets that decay and expire quickly, and not enough time and resources on assets with longer shelf-life that can...(2/)

🧵Is your brand the wallflower of the social media party, missing out on all the fun? CMC2022 speaker Beth Trejo peels back the layers of a brand's personality to find the inner soul that is human in form, shape, and style. Many, if not most brands are disconnected with... (1/)

(3/3) trying to gauge their return on marketing investment (ROMI). Catch @gregjarboe session "17 Ways to Track Content Marketing Performance" with a FREE 3 Day Ticket to Content Marketing Conference's virtual experience Nov 9-11!

(2/) along with the magic of crafting surveys to gather the info you need. Additional tips include hacks for Google Analytics 4 (GA4) and knowing how to measure the right thing at the right place along the customer journey to avoid the most common mistakes marketers make when ...

🧵 What metrics matter most, and how do you measure them? CMC2022 speaker Greg Jarboe fills you in on 17 different methods many brands don't even know about. You'll learn how to gauge the most meaningful metrics for your brand, based on your company type and objectives (1/)

humor and tips for applying the principles to your content projects. Catch the session “How to Tap Humor to Build Empathy and Understanding” with a FREE 3 Day Ticket to Content Marketing Conference’s virtual experience Nov 9-11!

humor is a proven technique for connecting with your audience and building lasting relationships. Not only will you get a slate of real-life examples of successful (and not-so-successful) humor in action, but you’ll leave with four principles of success for relationship-based...

Need to incorporate funny into your content marketing strategy? Don’t. CMC2022 speaker Jamie Gower tells you why you shouldn’t try to be funny, but how using humor is one of the top moves you can make. Defined as “a person sharing what they love in a surprising and truthful way,”

on fundamental principles of what you stand for—and then applying it to all generations across the board. Learn how by catching @GinaMichnowicz session “40 as the New 30: How to Drive Impact Across Generations” with a FREE 3 Day Ticket to Content Marketing Conference, Nov 9-11!

Age is just a number, and largely a mindset. People are aging differently and consuming content in ways that can’t be pegged down based on a person’s generation. Instead of using age or generation as a common denominator, your brand will go a lot farther focusing on ...

Are you one of the marketers still segmenting and targeting customers by age groups? CMC2022 speaker Gina Michnowicz tells you why this strategy is apt to add up to one big, fat zero.