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Sierra Raises $950M at $15B Valuation, Eyes Transformation Beyond Customer Support by @domnicastro dlvr.it/TSNnkz #CustomerExperience #ArtificialIntelligence

The Martech Landscape Has Plateaued. The Real Crisis? What AI Exposes Underneath It. by @domnicastro dlvr.it/TSNbBD #Martech #AI

Thoma Bravo may hand Medallia to its lenders. CMSWire EIC Dom Nicastro on what that means for the VoC market. ow.ly/naST50YURnu #Medallia #VoiceOfCustomer #CustomerExperience

How AI Rewrote the CMO's Job: An Inside Look dlvr.it/TSMtqq #AI #Marketing

Twilio's Q1 voice growth hit a 5-year high. CMSWire EIC Dom Nicastro on what the numbers signal for AI-era CX infrastructure. ow.ly/G6fR50YUru5 #VoiceAI #CustomerExperience #CXOrchestration

CMSWire Contributor Holly Fee on the gap between AI mandates and real adoption: data confidence, clear expectations and manager buy-in are where it all starts or stalls. ow.ly/tlnm50YT5eb #AIAdoption #MarketingLeadership #AIAtWork

AI Won’t Save Marketing If Customers Don’t Trust It by @msophiahawley dlvr.it/TSKK2K #ArtificialIntelligence #Marketing

CMSWire Contributor Trish Wethman argues the CXO isn't a vanity title. It's a leadership test that most organizations fail by withholding the authority the role actually needs. ow.ly/9Kqu50YSiEs #CustomerExperience #CXLeadership #ChiefExperienceOfficer

Optimizely Launches Remote MCP Server to Bring Experimentation Into AI Tools by @domnicastro dlvr.it/TSJH4P #Optimizely #RemoteMCP

Organic traffic is cratering. AI referrals barely move. CMSWire EIC Dom Nicastro dug into the AEO crisis at Adobe Summit. Experts say the fix starts with platform readiness, not content tactics. ow.ly/7r3J50YRyL5 #AEO #AISearch #DigitalMarketing

NPS isn't broken. CMSWire Contributor Sue Duris argues organizations built a CX strategy around a single score, then blamed the metric for their own failures. ow.ly/InbX50YQUtM #NPS #CustomerExperience #CXMetrics

Starbucks customers don't queue twice for the coffee. CMSWire Contributor Liraz Margalit unpacks the real psychological job the brand is hired to do. cmswire.com/customer-exper… #CustomerExperience #BrandLoyalty #CX

Amazon Acquires NLX to Accelerate No-Code AI Deployment in Connect by @domnicastro dlvr.it/TSCQ1y #Amazon #NLX

AI is generating content faster than most enterprises can govern it. CMSWire Contributors Jake Athey and Lara Guerard lay out why shadow AI is the new shadow IT and how a connected DAM is the missing link between content velocity and brand safety. ow.ly/VAMI50YOSA2 #ContentGovernance #DAM #AIGovernance

DOJO AI Raises $6M Seed Round to Expand Agentic Marketing Platform by @domnicastro dlvr.it/TSBhh4 #DojoAI #MarketingTech

Shade Closes $14M Round as AI-Driven Media Asset Management Heats Up by @domnicastro dlvr.it/TSBgls #AI #MediaManagement

Your NPS score went up. But did anything actually change for the customer? CMSWire Contributor Joseph G. DeRosa makes the case for aligning CX programs around customer-defined outcomes rather than internal metrics. ow.ly/JmXA50YOl3w #NPS #CustomerExperience #CXMetrics

"Satisfaction isn't the same as performance and your site search is quietly proving it. While 49% of native CMS search users say they're ""very satisfied,"" only 17% have no major gaps. That's not a rounding error, that's intent data walking out the door. @SearchStax surveyed 500+ enterprise leaders and found most orgs are running a high-intent conversion engine like it's a background app. 🔍 47% cite poor result quality as a top gap 🤖 44% flag weak AI/semantic capabilities 📈 97% satisfaction rate among those who switched to third-party search Your search bar knows what your customers want. The question is whether you're paying attention. Read more 👉 ow.ly/Y6oq50YOm5e #EnterpriseSearch #SiteSearch #AISearch #DigitalExperience #DXP #CustomerExperience #SponsoredContent"

Nvidia CEO Jensen Huang drew a sharp line at Adobe Summit. Generative AI produces information. Agentic AI does the work. CMSWire EIC Dom Nicastro breaks down what that shift means for CX leaders navigating an agentic-first enterprise. ow.ly/NgwJ50YNPar #AgenticAI #AdobeSummit #CustomerExperience

Dom asks every CMO Circle guest for the one thing — the single marketing bet that’s actually working. Allison Kavanagh’s answer: if she knew, she’d be on a 120-foot yacht in the Adriatic right now. She is not on a yacht. 🛥️👎 But Allison, the CMO at Inflow Health, did share what’s actually working. And it’s not what most marketers are spending on. “I would rather send a link from a healthcare news outlet to one of my prospects than one of my beautiful case studies.” Allison also made the case that your best buyers have already visited an AI tool, asked their quiet questions and formed a short list before they ever land on your website. And she coined the line of the conversation on the fly: content is king, brevity is queen. 👑 Dom Nicastro went deep with Allison on AEO, third-party proof and mission-driven marketing. What’s the one marketing investment you’d protect if budgets got cut? Full episode 👉 ow.ly/p3nJ50YNXbQ