CMSWire.com

102.7K posts

CMSWire.com banner
CMSWire.com

CMSWire.com

@cmswire

The leading community of customer experience practitioners. Sister to @GetReworked and @vktrnow.

SF | NY | Bos | London | Paris Katılım Aralık 2007
31.5K Takip Edilen67K Takipçiler
CMSWire.com
CMSWire.com@cmswire·
AI is generating content faster than most enterprises can govern it. CMSWire Contributors Jake Athey and Lara Guerard lay out why shadow AI is the new shadow IT and how a connected DAM is the missing link between content velocity and brand safety. ow.ly/VAMI50YOSA2 #ContentGovernance #DAM #AIGovernance
English
0
0
0
85
CMSWire.com
CMSWire.com@cmswire·
Your NPS score went up. But did anything actually change for the customer? CMSWire Contributor Joseph G. DeRosa makes the case for aligning CX programs around customer-defined outcomes rather than internal metrics. ow.ly/JmXA50YOl3w #NPS #CustomerExperience #CXMetrics
CMSWire.com tweet media
English
0
0
1
84
CMSWire.com
CMSWire.com@cmswire·
"Satisfaction isn't the same as performance and your site search is quietly proving it. While 49% of native CMS search users say they're ""very satisfied,"" only 17% have no major gaps. That's not a rounding error, that's intent data walking out the door. @SearchStax surveyed 500+ enterprise leaders and found most orgs are running a high-intent conversion engine like it's a background app. 🔍 47% cite poor result quality as a top gap 🤖 44% flag weak AI/semantic capabilities 📈 97% satisfaction rate among those who switched to third-party search Your search bar knows what your customers want. The question is whether you're paying attention. Read more 👉 ow.ly/Y6oq50YOm5e #EnterpriseSearch #SiteSearch #AISearch #DigitalExperience #DXP #CustomerExperience #SponsoredContent"
CMSWire.com tweet media
English
0
0
0
84
CMSWire.com
CMSWire.com@cmswire·
Dom asks every CMO Circle guest for the one thing — the single marketing bet that’s actually working. Allison Kavanagh’s answer: if she knew, she’d be on a 120-foot yacht in the Adriatic right now. She is not on a yacht. 🛥️👎 But Allison, the CMO at Inflow Health, did share what’s actually working. And it’s not what most marketers are spending on. “I would rather send a link from a healthcare news outlet to one of my prospects than one of my beautiful case studies.” Allison also made the case that your best buyers have already visited an AI tool, asked their quiet questions and formed a short list before they ever land on your website. And she coined the line of the conversation on the fly: content is king, brevity is queen. 👑 Dom Nicastro went deep with Allison on AEO, third-party proof and mission-driven marketing. What’s the one marketing investment you’d protect if budgets got cut? Full episode 👉 ow.ly/p3nJ50YNXbQ
English
0
1
3
123