CPVLab

World AdTech Day is coming (March 27)... and we're feeling nostalgic. 🎬 Remember when tracking meant spreadsheets, prayers, and "I think this campaign is profitable"? But we STILL panic when conversions don't show up in the tracker immediately. Some things never change. 😅 👇

If you’re looking for new offers to test: #CPVLab just partnered with @Mobplus , a performance marketing network focused on mobile subscriptions (mVAS) and lead gen (CPL). You get: - 50,000+ live offers - direct and exclusive deals - multiple verticals to test fast Link below

If you don’t send conversion data back… TikTok cannot optimize. The platform does not magically “figure it out”. It learns from: click → behavior → conversion → feedback Without proper tracking: TikTok optimizes for clicks (not buyers)

Are you attending @atoconf tomorrow? Julia and Radu from CPV Lab team will be there as well 😊 You can recognize them by their #CPVLab / #CPVOne t-shirts but, better would be get in touch and schedule a meeting. Let's do some business! #ato26 #ato #affiliateconference

March 27 = #WorldAdTechDay 🎉 A day to celebrate media buyers, developers, affiliate managers, and everyone keeping digital ads running. This year they have awards! And #CPVLab got nominated for: 🏆 Passion to Educate 🏆 Bold Innovator Pretty cool moment for our team.

We’re heading to #AffiliateTakeover Miami 🌴 Julia and Radu from the CPV team will be there on March 18–19. If you’re attending, come say hi! Let’s talk campaigns, tracking, optimization… or just the Miami weather ☀️ See you there! #ato26 #AffiliateMarketing #cpvlab #cpvone

March 8 = Women Day Shoutout to all the women in performance Marketing! Like Katie, Anna, Maria, Parul, and every woman scaling campaigns, writing code, and teaching media buyers how to win. You're not breaking ceilings. You're building new floors. Keep crushing it. 🔥

On TikTok: Creative = targeting. The algorithm doesn’t care what audience you picked. It cares who actually watches. The first 3 seconds decide your CPA. We broke down hook testing and why some ads scale and others die 👇 cpvlab.pro/blog/tiktok-ad…

"Should I use #CPVLab or #CPVOne?" Got this question 3 times this week alone. Here's the honest answer: They're the SAME tracker. Just different setups.

Version 13 includes: TikTok Ads API Cost Sync Now costs come directly from TikTok Ads Manager via API. How it works: - Set up TikTok API integration in #CPVLab - Add your TikTok API credentials - Match your campaigns - Costs sync automatically - See real costs in your tracker

Most TikTok campaigns don’t fail because of creatives. They fail because TikTok never learns who the buyer is. Wrong signals → wrong audience → high CPA. We explain: • hooks • landing pages • conversion tracking New article 👇 cpvlab.pro/blog/tiktok-ad…

Happy Valentine’s Day to everyone optimizing campaigns today ❤️ May your tests find winners fast and your A/B tests be statistically significant. Take a break tonight and listen to a Champions of Performance Marketing episode for fresh ideas :)

Thanks for sharing the interview! Katie was an amazing guest!

Many affiliates hear about @newsbreakApp traffic but treat it like social ads. It isn’t. It’s discovery traffic — users are reading news, not shopping. More insights from Katie Mulliken 👇 cpvlab.pro/blog/champions… #AffiliateMarketing #MediaBuying #NativeAds

AI chatbot ads are not live yet. But they are coming. OpenAI announced plans to add ads. Other platforms are considering it too. For media buyers, this isn’t panic time. It’s prep time. Understanding what may change gives you an edge later. Read more 👉 cpvlab.pro/blog/marketing…

One year. That’s the commitment. Kyle Kostechka from @ClickBank said it best: “If you spend $100 and make $60, you paid $40 to learn.” Learning first. Results later. #ChampionsOfPerformanceMarketing #AffiliateMarketing #Mindset

Just launched: Real campaign testing Zeropark traffic using CPV Lab for full ad tracking & postback setup. See setup steps, data insights & what makes traffic optimize better. 🔗cpvlab.pro/blog/case-stud… #mediaBuying #adtracking #zeropark #cpvlab

No tracking means no profit. This is how real media buyers test and scale. Robert is clear: if you don’t track, you don’t know anything. CTR, landing page clicks, and ROI decide everything. Check this interview with Robert on our Youtube channel @cpvlab

"How do I set up my postback URL correctly?" This is THE most common question from new users. Answer: Your offer URL is missing the {!subid!} placeholder. That is what #CPVLab uses to match clicks to conversions. Without it: your tracker can't connect them to the click!

Ads in one currency, tracker in another? That’s expected. CPV Lab: • pulls costs by API • converts using daily exchange rates • shows everything in your account currency No math. No spreadsheets. Just clean cost data.