Cynosura Business Coaching

Cynosura Consulting is now Cynosura Business Coaching. Let's connect on how Cynosura can help your organization in marketing and sustainability.

"Brands need to consider who their products are built for, consider the persona, and ensure the values and messaging align with the beliefs of the consumers." #MarketingStrategy #BrandPurpose ow.ly/hq4k50DKl2v

SUSTAINABILITY MARKETING IS SIMPLY JUST MARKETING #MarketingSustainability #MarketingStrategy #Marketing #Sustainability #GreenBusinessStrategy #MarketingMix Learn More: LInk in Bio

SUSTAINABILITY MARKETING IS SIMPLY JUST MARKETING #MarketingSustainability #MarketingStrategy #Marketing #Sustainability #GreenBusinessStrategy #MarketingMix ow.ly/BXee50DEzpY

There seem to be ample online resources willing to answer the question “What is #Sustainability #Marketing?” Yet, very few provide the real answer, which is: “SUSTAINABILITY MARKETING IS SIMPLY MARKETING.” #MarketingSustainability #MarketingStrategy #GreenBusinessStrategy

Check out Cynosura Consulting on Google! g.page/cynosura-consu… g.page/cynosura-consu…

@PiaLovesYourBiz nails it with this piece in Forbes on getting #branding right. In addition to strategy, audience, and consistency, I would add aligning your marketing mix with your brand as I discuss in this article (ow.ly/2P2v50DBr7g) ow.ly/l16g50DBr7f

From #climatechange, #SDGGoals & #sustainability to well-being and #socialjustice, inattentive companies will be behind the curve post-pandemic. This article posted by @GreenBiz highlights the 10 things you and your company need to also be watching. ow.ly/pVsN50DBqcG

If you say sustainable, people know“we are going to be ok” Jerry & John reminds us all to laugh - even at ourselves. Buzzwords may mean different things to different people - be sure to be clear on your intent when you use them. youtu.be/441HKV8G3EA

Download this free overview on Marketing Sustainability that defines the term and provides guidance on how to align your sustainability initiatives within your marketing mix strategy. #Sustainability #MarketingMix #GreenBusinessStrategies ow.ly/Jg9850DvHfe

Ample resources address green business strategies, yet few recognize eco-friendly marketing is no different from regular marketing Quite simply - #Sustainability #marketing is just marketing #MarketingSustainability #GreenBusinessStrategies Learn More: cynosurallc.com/marketing-advi…

How is your brand incorporating your clean energy initiatives into your marketing efforts? Laura Taylor at @SilverlineComms has some thoughts on the subject. #CleanEnergy #Branding #MarketingStrategy Read her Marketing Insider article here: ow.ly/h50t50DtjDX

Check out Cynosura Consulting's new website page dedicated to #SustainabilityMarketing. #Sustainability #Marketing #SustainableProducts #EcoFriendly ow.ly/D8Yg50DpgbH

Recent Sierra Club article on plant-based materials that can replace animal derived ones. Interesting and innovative! ow.ly/Vvyo50DmmMP

What is your company doing to incorporate sustainability into your marketing efforts? Where do you need help? #MarketingSustainability #ESG #MarketingStrategy Read More from B2B Marketing: ow.ly/F9zZ50Dmp7B

Which one of these trends will your company be a leader in addressing? 1. #Regenerativeagriculture 2. #Climatepositivity 3. #Biodiversity 4. #Circular thinking 5. Brands embracing #resale 6. #Bio-basedmaterials 7. #Socialimpact #Sustainability #Trends ow.ly/TaDT50DmmDI

Planning for your 2021 content and #socialmedia #marketing program, consider these trends by @DarbyComm Trend #1: #SocialCommerce Trend #2: #BrandActivism Trend #3: More Meaningful #InfluencerMarketing Trend #4: Bite-Sized #Video #MarketingStrategy darbycommunications.com/blog-2021-soci…

"For marketers struggling to understand their consumers today, these findings are critical. Molly Lewis - Senior VP and Partner at @Knownis #PostPandemic #MarketingStrategy ow.ly/cgTN50D4zdj

Happy New Year!

Have a wonderful holiday - take time to enjoy the outdoors and the beauty of nature!