Cactus Impact

@SamuelHulick @alphacolin Exactly this!

@alphacolin It depends which part of the overall flow this is in! If this is a landing page, I'm guessing A because it gives me context about what I'm signing up for. If this is deeper in the funnel, though, I'm guessing B because it's less distracting 🤓

One signup flow has a 34% completion rate. One has a 44% completion rate. Nothing else is different except this page. Which one has the better completion rate? Why?

@alphacolin We tested this stuff a million times over back at LendingTree. Inevitability the simplest forms almost always won. I call it the “greased pipe” flow…meaning that the less friction/info you give to somebody, the easier it is for them to just slide right through.

Great new drink with @BarrHillGin for #beeskneesweek at @oldthousandatx!

2012 is going to be a huge year for small businesses...