Caitlin Waters

1 of 1 for @russdiemon 🖤 Custom designed jacket, hat and mirror box by @ize_official to celebrate the It Was You All Along Tour in Phoenix! Thank you Russ for an incredible night!

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We had so much fun last night we forgot to post 🤣 our keynote Ryan Johnson, founder of @culdesac kicked us off. Followed by David Rodriguez, founder of Translistico and Anthony Argenziano, founder of VelocitiPM #hofgaz #yesphx

"People need celebration in their life. It's part of what it means to be human. We need magic and bliss and power, myth, and celebration in our lives. And music is a good way to encapsulate a lot of it." - Jerry Garcia Today we celebrate you, Jerry. Happy Birthday.🌹 #GratefulforGarcia 📷: Susana Millman

I cannot stress this enough: Intense cardio does as much for your mental well-being as it does for your physical well-being. Perhaps more.

ICYMI, @HofGAZ this week was another impactful evening! #yesphx

I have received so many questions about the Grimace Trend and how McDonald's handled it. I shared on LinkedIn but here is an insider view from the social media team of what happened : - if you think we planted the grimace shake trend, thank you. So much. But you think way too highly of us. This was a level of genius creativity and organic fun that I could never dream about or plan for - it was all from the fans, and the fans only, and the initial spark came from Austin Frazier. Our "only responsibility" in helping the trend happen was giving the "tools" to play with, reintroducing Grimace, the shake and going all in in letting the character take over our accounts. With a particular tone of voice, attitude, "way of typinggg" and taking badly cropped and blurry selfies. - if you think we would never acknowledge the trend, well, I thought so too at first, so I won't blame you. Honestly, I think my very first text to the team and agencies was "not sure we should jump in". It took us a bit of time to process what was happening. The campaign was already wildly successful, both on a social and business standpoint, so why would we take the "risk" to jump in? But hours of watching, reading the comments, trying to learn and genuinely understand helped us see what this was about : brilliant creativity, unfiltered fun, peak absurdist gen z humor, just the way a new generation of creators and consumers play with brands. I've seen videos which levels of production and craft made me smile silently in admiration and wonder. I've seen fan arts that made us send dozen of emails and texts to friends and colleagues saying "omg did you see that"? We then discussed what was the right thing to do about the trend : saying nothing felt disconnected, encouraging it felt self-serving, so we just decided to show our fans that we see them and their creativity in a sweet, candid and genuine way, as grimace would. The same way you would respectfully and gently nod at someone, without repeating what they said to show you agree with them and stealing their thunder. I must also say thank you to our leadership, PR and legal teams for being open, seeking to understand and trust the teams. Was there a lot of questions, sentiment analysis tools, listening dashboards and emails? More than I can count. Was there doubt? Immense doubt. Did we still move forward and get full support up to our top leadership? Sure did. A one of a kind campaign : - Billions in reach, millions in engagements, millions of mentions - Top trend at least 8 different days on twitter - Top 3 hashtags on tiktok and trend on snapchat for multiple days - and more importantly, so many internal teams, agencies and fans genuinely loving grimace and having fun Thank you, Grimace. We miss youuu.

Dominique was one of our Mother's Day Dental Makeover Giveaway winners last year and we can't get over how ✨happy✨ she looks with her new #RisasSmile! 😭 Surprise a mom in your life with a NEW smile for Mother’s Day! 💐 NOMINATE A MOM: risas.co/422OIi4

That’s a wrap on tonight’s programming! Cheers to another year 🥂 #hofgaz #yesphx

Ryan is looking for ideas to help with expansion + ways to reach more people with their programming without cost being a barrier for access. The goal is to set up a scholarship fund to offer Mathnasium education to underserved populations #hofgaz #yesphx

After transforming his podcast into its first live event, Bradley had the idea to create the Not Most People Summit. Looking for ideas on how to access new audiences and insights on what appeals most to people looking at events to attend #hofgaz #yesphx

It’s a special night for us - we’re celebrating our 9th anniversary! Follow along with us as using #hofgaz #yesphx

Shoutout to @26LettersAZ on another amazing illustration of last nights event #yesphx #hofgaz

We have a full house tonight! Follow along with all the fun using #hofgaz #yesphx

In 2016, Pharrell Williams visited an N.Y.U. music production class to critique student songs. After he listened to a song called “Alaska” by a student named Maggie Rogers, he explained why “I have zero, zero, zero notes for that:”

Big week in Vegas 🤩

#HofGAZ back at it in #dtphx for the February event last night with a presentation by @cjcornell on 5 fundraising keys plus pitches from braidbabes and @lcdprogram. The last Wednesday of the month is always a great night in #yesphx!

Let’s go! @cjcornell kicking off @HofGAZ

Our Director @Cait_Waters got to be the @thebraidbabes “product” model tonight 😀 #hofgaz

First presenter tonight is Emmily Bowman, Founder of braidbabes, a mobile braiding company empowering babes through beautiful braids. Braidbabes offers single appts, parties, and braid bars in Phoenix, Nashville, and Buffalo #hofgaz #yesphx braidbabes.com