Roe Caulfield

As of today, at least for awhile, my TTRPG "Play Ball!" will be PWYW on itch! You can download it for free, or you can pay any amount you want. All of it will go towards helping me survive and continue creating fun games. I'm doing this because I want people to play my game.

@StellarSquid That’s incredible. I absolutely adore that for you guys.

The HEMA community is so beautiful. It brings me to fuckin tears. Kyler and I were offered a food train/food chain support for meals while I recover from my surgery from TWO local clubs, and I'm not even an active fencer. 😭😭😭

Been watching some discourse today around paid ads = lack of product-market fit and… that is an incredibly simplistic take. In games especially, paid media is often only one lever inside a much bigger funnel’s go to market strategy. I think one of the biggest gaps between theory and execution is that a lot of people talk about growth that have never executed an actual go to market. “You don't need ads if there is a good market fit” sounds smart until you’ve actually had to market something. There’s a huge difference between “throwing money at ads” and using paid media as part of a deliberate go-to-market strategy. Social, PR, owned channels vs earned channels, paid media, creator amplification, email marketing, analyzing your LTV, margins, attribution gaps. ALL these things matter and work together. “If it’s good enough, people will just find it” is not a strategy. It’s a wish. you need to penetrate the market. How do you get a market fit until you’ve penetrated the market? Also if you're just “throwing money” at ads. You’re not doing them right. What’s your ROAS? Are they profitable? I also wouldn’t tell you to run ads if they’re not backing out. Thank you for coming to my Ted talk.

Build it & they will come only works for McDonald’s and gas stations on the side of the highway. Everybody wants there to be one singular marketing lever to pull to be successful. It doesn’t work that way. They build on each other — if done well — multiplying.

Do you people think there are tons of women’s only adult baseball leagues out there?

I’m not just some part timer or anything either. I run a multi-million dollar store and assist in the leading of over 30 other stores. I just simply do not get compensated what I’m worth. It’s tough to explain that to people who just simply don’t get it.

She got mad at me and I had to stop her and she said that I shouldn’t spend my whole life working, and I reminded her that when I can afford that then I will work less and have more fun. Life sucks. I break my neck 40+ hours a week & my bank account is overdrawn.

My mom asked me to go back up north for a weekend in June and I had to explain to her that I can’t. I won’t have any PTO until my reset in July. She asked why I can’t just have the weekend off, I had to explain to her that I work in retail and I need to be around on weekends.

Sway has been standing on his head all year. Best tender in hockey.

Got the job done in Detroit 💪

Heartbreaker. That kid was on fire all night, so that’s a tough loss.

Tyler Tanner for Vandy 👀👀👀

Can’t stop talking about how good this movie is.

"Teams must get player consent before trading a pregnant player" A Pregnancy No Trade Clauses is so sick. Good on the players for negotiating that in.

You're watching a $248 million film and not a single green or blue screen was used. The alien is a handmade puppet. The cockpit physically rotates to simulate gravity. I looked at the production tech behind this 95% score, and the engineering is wild. Phil Lord and Chris Miller, directing their first live-action movie in 12 years, built the entire Hail Mary spacecraft as a real set at Shepperton Studios in England. Not a miniature. Not a digital model. A full-size ship interior you can walk through. Production designer Charlie Wood studied the International Space Station, Russia's Mir station, and the Boeing 747 cockpit to get the look right. He deliberately made the panels mismatched, because real spacecraft are assembled from parts made by different companies. Nothing matches perfectly. That's what makes it feel real. The cockpit is only about 8 feet wide. It sits on a mechanical platform that can tilt, spin, and shake, so when the ship changes direction or enters different gravity conditions, the whole set moves. Chairs end up on walls. Ladders flip direction. Gosling was suspended inside a spinning ring so he could float and move through the ship for real, reacting to actual hardware around him. No guessing where a wall might be added later. Then there's Rocky. He's the alien co-lead, and he's not CGI. Neal Scanlan, the creature designer who built the Porgs for Star Wars, spent a full year on this character. Over 300 designs before they landed on the final look. Rocky is a thin, hollow shell, 3D-printed from a digital sculpture, then hand-painted in see-through layers so light passes through him like skin. His arms pop off and swap out depending on the scene: one set has a closed fist for walking, another has tiny motorized fingers strong enough to pick up objects. Five puppeteers (nicknamed the "Rockyteers") operated him in every scene. James Ortiz, an award-winning puppet designer from New York theater, voiced Rocky and controlled him on set. When Scanlan met him, he told Ortiz, "You're Frank Oz, and I'm making Yoda for you." Every reaction Gosling gives to the alien is to something physically in front of him. Greig Fraser, who won the Oscar for shooting Dune, filmed the space scenes in the larger IMAX format (that taller image you see in IMAX theaters) and the Earth flashbacks in regular widescreen. Then the team did something unusual: they took the digital footage and printed it onto real film strips, twice, using two different types of film stock. Then they scanned those strips back into digital. It sounds redundant, but it adds a texture and warmth that you can only get from physical film. Fraser used the same technique on Dune and The Batman. Drew Goddard spent six years writing this screenplay. His last adaptation of Andy Weir's novel, The Martian, earned him an Oscar nomination. He described the challenge this way: a screenplay gets about 5% of a novel's word count. The lead is alone for most of the runtime. When he finally gets a co-star, that co-star doesn't speak English, communicates through sounds closer to whale song, and has no face. Goddard called it a screenwriter's nightmare, then said that difficulty was the whole point. He and the directors fought studio pushback to keep Weir's original ending intact. 95% from 212 critics. 98% from over 2,500 audience ratings. And the lead isn't a superhero, a cop, or a soldier. He's just an ordinary middle school science teacher.

Dudes getting banned for fixing games last year, Pete Rose denied hall of fame entry for gambling even after death, the Chicago Black Sox incident… So, @MLB, you have a super good relationship with Gambling so this makes total sense. Great work. Super cool move here. 🙄🙄

This is really cool. The season right after a hall of fame level closer was likely banned for life for fixing games, this is just really, really cool.

Cubs manager Craig Counsell informed Moisés Ballesteros that he will be on the team’s Opening Day roster.

We all live in a materia world and I am a materia girl 💅

This is such a bummer. One of the best performers in the world right now.

I wish I could see it again right away. 9/10 and I wouldn’t be surprised if, a year from now, we talk about it as the best film of the year. Please go see it for yourself.

Went to see Project Hail Mary yesterday. It’s the first movie in awhile that I felt compelled to see on opening night and I couldn’t say why exactly, but I am so glad that I followed that gut instinct. What an incredible film. I was captivated from start to finish.