Kyam

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Kyam

Kyam

@CalvertKyam

Ghostwriter. Built social machines for 50+ 7-8 fig entrepreneurs. Full album enjoyer. Audio nerd

Katılım Mayıs 2020
647 Takip Edilen2K Takipçiler
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Kyam
Kyam@CalvertKyam·
3 fundamental content mistakes I see over and over when writing for high level business guys: 1) Trying to fit the industry narrative -- this is typical of more corporate-centered industries. Pharma, law, finance, etc. You will tend toward wanting to go after current events/headlines/happenings. Reality is, you should likely stick to posting mostly anecdotes and stories, with perhaps a few current events posts tossed in the mix. Not everyone is a reporter and being known as a current events person requires you to spend 10 hours a day on Twitter. And yes, the accounts you send me as examples DO spend 10 hours a day on Twitter (look at their replies). 2) Not posting enough -- almost everyone has this issue. Most of the blame is on ghostwriters and content-brained agency guys who are selling some content-adjacent service. They tell you that daily posting is bad so that they can provide you with fewer deliverables. But publishing 50 posts is obviously better than 10. This is BASIC LOGIC. All the platform trickery and mental gymnastics in the world cannot refute this. Would a platform actually reward you for using it LESS??? Makes zero sense from all angles. Post more. 3) Making everything into a lead magnet -- this comes in and out of fashion every 6 months or so. But everything is not a lead magnet. You do not need to spin 5 new google docs every week to try and run a giveaway to get more followers. It's not required and in a lot of industries, it's low status to do this all the time. Sure, run a few here and there. Otherwise, direct people to an email list like a sane person. \>> if you run a deliverables-based online service or info business, lead magnets are great. But they aren't how you get investors, find strategic partners, etc. Just cool it down a bit and THINK before you strap "DM me SPANKMONKEY for the full guide" onto every post. We've published 10,000+ social posts in the past 12 months alone, so I'm not making this stuff up out of nowhere. If you feel like you're sidelined in the world of organic content -- and you're looking to solve that problem -- we should talk.
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Kyam
Kyam@CalvertKyam·
@Man_with_a_van As a Greco loyalist, I'm gonna buy the vangum based on this analogy alone
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Kyam
Kyam@CalvertKyam·
Your degree of success in business and relationships depends almost entirely on how you handle the reality that is this image
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Kyam
Kyam@CalvertKyam·
@owenbroadcast Scrambled eggs super is so good. I have an ancient tattered copy I keep in a vault and read to the kids carefully, so as not to disturb the packing-taped pages
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owen cyclops
owen cyclops@owenbroadcast·
dr. seuss is now in the strange position of being, probably, the most popular children’s book author ever - and, at the same time, all of his best work is no longer being printed due to “harmful imagery” (as of 2021). these are genuinely his best four books:
owen cyclops tweet mediaowen cyclops tweet mediaowen cyclops tweet mediaowen cyclops tweet media
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Kyam
Kyam@CalvertKyam·
People LOVE recommending "their guy". So every month I text all my clients: "Hey man, looking for a few new clients. Anyone come to mind you can refer?" Not doing this is an unfathomable business blunder. You need to be referralmaxxing.
Torrey Dawley@torreydawley

No testimonial, case study, or catch phrase will ever outperform a private recommendation from one trustworthy person to another. It’s not even close. And, yet, most people continue to throw money away on the gurus selling the first 3, when they should be building what leads to the quiet recommendations made offline every day. The old maxim holds true: Watch what most people do, then do the opposite.

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Kyam
Kyam@CalvertKyam·
@torreydawley Haha, I tend to mute but yes. I don't mind actual good hustlebro content, but there's not too much of that in existence (nor higher level business content in general).
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Torrey Dawley
Torrey Dawley@torreydawley·
@CalvertKyam The first is an insta-block group for me. Fortunately, they rarely break through my curated experience around here. Can’t imaging having to wade through that garbage every time I opened this app.
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Kyam
Kyam@CalvertKyam·
- "scale to 8 figures", be an insufferable dork with 100% outsourced personality - make 300-400k take home, work a few hours per day, not post AI slop 24/7 Which way western man
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Kyam
Kyam@CalvertKyam·
"Morning routine" guys really crack me up. You all need to have some kids. For your own sanity.
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Kyam
Kyam@CalvertKyam·
Listen, this health influencer thing is going too far. We're all worried about you- "Plain water bad" See, yeah, that's what we're here to talk about...
ROGUEWEALTH@roguewealth

I’ve drunk distilled water for years now. My sodium levels are perfect. Know why? I use this thing we call a “salt shaker.” We fill the thing with salt and we sprinkle a bit of the stuff on food every time we eat. Do this and you’ll find out you don’t need to worry about Gatorading your drinking water.

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Kyam@CalvertKyam·
I Capitalize Every Word In My Hook So You Can Tell ChatGPT Wrote It.
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Kyam
Kyam@CalvertKyam·
Not an ecom ads expert but all my clients who run agencies have had issues with people shamelessly copying/stealing case studies. And from where I sit, example work is simply not that tough to provide. I’ll throw cards on the table for any good prospect who asks. No brainer.
Maxwell Finn@maxwellfinn

If you're going to hire an ad agency or contractor and they are unwilling to create example ads and funnels for you before you sign a contract to put their money where their mouth is it means one of these things; 1. They don't have the AI expertise to do this economically or even know you can do this with AI. Red flag. 2. They can do it, but choose not to because they don't think earning your business is important enough or they are too busy. Red flag. 3. They think ad agencies sole responsibility is still just pushing buttons while relying on you to create the ads and landers. Red flag. However you cut it these are all massive red flags and I would never work with them. Take our word for it or look at these fancy case studies (that can be easily made up) should never be enough to earn such a critical piece of your business.

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Chris Orzechowski
Chris Orzechowski@chrisorzy·
I wonder what my job is gonna be in the permanent underclass, kind of excited to find out
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Kyam
Kyam@CalvertKyam·
Every piece of content you consume is created to alter your belief structures. This is why you must poast. You must psyop the masses into adopting your worldview.
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Kyam
Kyam@CalvertKyam·
@Jeromecaz Think they have every appliance known to mankind at this point
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Kyam
Kyam@CalvertKyam·
Just nuked our fancy Ninja coffee machine and pulled the old Mr. Coffee out of storage. The $30 Mr. Coffee makes noticeably better coffee.
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Keşfet

@Man_with_a_van @owenbroadcast @torreydawley @chrisorzy @elonmusk @BarackObama @taylorswift13 @cristiano