Calypso

Exciting news! We are now part of @MatterComm. As part of Matter, Calypso will remain everything you’ve come to know and expect. Same people, same location. Just more of the good stuff. Learn more about Matter’s new, seventh office in the press release: bit.ly/2IhREjX

Whether you’re making an announcement through a press release, social channel, ribbon-cutting ceremony, or all of the above, it’s critical to present your announcement clearly, consider the timing, and utilize the right network to amplify your reach. hubs.ly/H0n86xW0

When is the last time you completed a SWOT analysis? Before you get to work on your 2020 marketing plan, use this free template we created to conduct your SWOT analysis. hubs.ly/H0n89Vt0

The power of email marketing is undeniable. But with so many emails being sent everyday, it's important to be strategic in your delivery. hubs.ly/H0n88bd0

Each day, over a billion hours of video, are watched on YouTube. The site is often referred to as the second-most-popular search engine, behind Google. If those stats aren’t enough, here are five reasons you should include video in your content strategy. hubs.ly/H0n83rW0

In a nutshell, PR tactics are strategies in action. #PRStrategy #PublicRelations hubs.ly/H0n86xP0

Whatever shape your CSR takes, it needs to be authentic to your business model, its leadership, and its employees. hubs.ly/H0n88xt0

Invest the time into understanding your company before you make an investment into a website. #websiteredesign hubs.ly/H0n85vz0

Whether you’re getting started or simply looking to tackle an upcoming writing project, here are questions to ask yourself when trying to find brand voice. hubs.ly/H0n86xL0

With more and more consumers using voice-enabled speakers like Alexa and Google Home, it's more important than ever to optimize your business for local search. hubs.ly/H0n85vt0

Each phase has its distinct purpose, and the attention given to each phase can make or break the success of your website project. hubs.ly/H0n87Tv0

There's nothing worse than walking away from a long and unproductive team meeting when you have a mile long to-do list: hubs.ly/H0n84tb0

To outline a solid PR strategy, you must develop an operational plan based on previously defined goals: hubs.ly/H0n85vm0

Filming interviews is a great way to explain your brand and put a personable face to your company’s name. hubs.ly/H0n846k0

When is the last time you completed a SWOT analysis? Before you get to work on your 2020 marketing plan, use this free template we created to conduct your SWOT analysis. hubs.ly/H0n89Vj0

In this Calypso Vlog episode, "The Power of Honesty in Branding," Jesse urges us to stop sugarcoating messaging and start getting real. hubs.ly/H0n84t70

User interface, user experience, and now viewer experience. No longer are we making digital content purely to serve keywords and fill space. Intentional, audience-based creation is the way of the future. hubs.ly/H0n86xw0

Whether you're being interviewed over the phone, on the radio, or in front of a live film crew, giving a media interview can be a high-stress moment. Especially if your company's reputation depends on your response. hubs.ly/H0n86xv0

With a strong public relations strategy in place, your team should be able to address these challenges and more. hubs.ly/H0n88x90

Marketing campaigns can fail for many reasons; sometimes they are just happening on the wrong channels or at a bad time for the market. In general, though, failed campaigns can be tracked to three issues. hubs.ly/H0n88x80