Campaign Asia

Campaign Asia-Pacific continues to bring live events, awards, training, news and analysis to APAC's marcomms community this year! We are excited to join forces with more marketers and industry experts to shape the future of the industry!

From indie to holdco and back again: RGA’s PE-owned independence. RGA's global CEO Robin Forbes and CCO Tiffany Rolfe talk about the agency’s first year of returning to independence buff.ly/Ouneh2K

The Trade Desk-Publicis Groupe fallout: Ramakrishnan Raja on why the programmatic industry's transparency problem was never about inefficiency and what CMOs must demand before they spend another dollar on the open web. buff.ly/II1Bxxo

The PR Awards Asia-Pacific is calling for all PR talents to enter: bit.ly/4cOroNo. The standard entry deadline is 23 March. Our judge, Stephanie Yu, Asia Pacific Communications Leader at Lenovo, is looking forward to reading entries where AI is the standard.

The week in hires and business wins. Ogilvy PR, Snap Inc., dentsu, Havas, Special and more in this week’s industry shuffle. buff.ly/f9S2k3w

HSBC revives its iconic 1980s passbook ad in Hong Kong. The throwback glows with the charm of a bygone era to promote a shift to integrated mobile banking. buff.ly/pwrGbnf

OpenAI owns the AI conversation and Anthropic's 'good guy' play isn't changing that: study The ChatGPT parent leads global AI narrative as rivals trail significantly, per CARMA's research. buff.ly/QPHeiw5

APAC's creative power map: what three years of Spikes data shows. Australia, Japan, India and New Zealand still lead but data suggests the balance of creative power is starting to tilt. buff.ly/WVoxak2

The remarkable power of AI has rewritten marketing. But as McDonald's Margot Torres and Kantar's Irene Joshy explain, the real challenge is practicing creative bravery for outstanding results. ow.ly/6gsC50Yw8hV Partner content with Google

The countdown is on! The final entry deadline for Women Leading Change Awards Asia-Pacific 2026 is closing soon next Wednesday, 25 March at 6:00 PM (UTC/GMT+8). Don’t miss this opportunity to celebrate excellence. Seize your final chance to enter: bit.ly/4qkWErt.

The standard entry for PR Awards Asia-Pacific is closing in 6 days! Make sure to enter before the deadline: bit.ly/4qOdCi2. Want to know how to stand out? Gain insights from Simon Kenny, Head of Impact and Communications at McDonald's New Zealand!

In an industry captivated by the "new", experience remains a vital anchor. New final deadline for #50overFifty2026: 10 April, 6 PM HKT. Nominate the mentors and innovators who've mastered the fundamentals "the hard way" now: bit.ly/3YvD8MI #50overFifty

Only 10 days to go! The highly anticipated Campaign China Summit is happening next Thursday on 26 March! Don’t miss this exclusive opportunity to gain cutting-edge insights! Registration is closing soon—secure your spot now: bit.ly/47tC6EI.

If your campaign solved a tough problem, connected in a new way, or delivered unexpected ROI — the Campaign360 community wants to learn from you. Submit your campaign to win a chance to present it in front of 1,000 brand marketers on 20-21 May in Singapore!

We’ve unveiled the winners of the inaugural #CampaignAsiaPacific #30Under30Indonesia Awards. Meet the exceptional young leaders redefining the industry with vision & local insight: bit.ly/4mXuctD Huge congratulations to all!

Celebrating 25 years of PR excellence! The PR Awards Asia-Pacific has been recognising outstanding work, talent, and organisations shaping the industry. Now, the next chapter begins with you. Submit your entries before the standard deadline on 23 Mar: bit.ly/4qOdCi2.

Catch up on this week's moves and wins. Here's the latest people news from Thrive PR + Communications, Pizza Hut Australia, McCANN Singapore, Monks, Mandai Wildlife Group, LePub, BBDO Hong Kong, Havas Moonfolks, and more. buff.ly/fwY3kzd

#CreativeMinds: Nguyen Suong crashed a client lunch and turned it into a 17-year ad career. After spending over a decade cutting her teeth at Grey and Cheil Worldwide, Nguyen founded the indie shop BGENCY VIETNAM in her hometown, Ho Chi Minh City. buff.ly/DQn5lE3

#OpEd | WPP's Elevate28 is a white flag, not a victory flag. The $676 million savings plan is an exercise in juniorisation, centralisation and using AI as a shield to cut senior staff, writes a veteran of the "now-defunct holdco model." buff.ly/uqGujZC

#SpikesAsia2026 | India, Singapore, and New Zealand led the winners’ circle, while Motion Sickness Auckland won Independent Agency of the Year, and Uzbekistan broke through with a standout debut. buff.ly/9rbz89e

The stage is set for you! Submit your entries for PR Awards Asia-Pacific to showcase your excellence: bit.ly/4qOdCi2. Gain insights from one of this year's judge, Marietta LI. She’s looking for work that drives meaningful change and makes a real impact.