Campaign Middle East

“We should value professionals that challenge the brief, question the metrics and push for bolder approaches,” writes Mohammad Aljuhani, Senior Manager – Marketing and Communications. campaignme.com/saudi-report-2…

"The real competitive advantage is the ability to connect data, content distribution and decision-making into something continuous rather than episodic – something that learns and adapts," writes Krinio Christaras, Head of Consumer Experience MENAP, @MDLZ. campaignme.com/consumers-have…

OMD MENA’s Saleh Agha explores why brands must look beyond birth years and into culture, context and the emerging ‘third space’ to build meaningful cross-generational growth. #opinion campaignme.com/why-generation…

Saudi Tourism Authority’s Arcan Murshid reveals why destination marketing is about giving travellers a hint of the kind of memories they want to take home with them. #opinion campaignme.com/saudi-report-2…

C&B's Ahmad Itani explores why credibility, cultural instinct and market-specific insight are becoming the defining advantages in the Kingdom’s next era of brand-building. #opinion campaignme.com/industry-snaps…

"Effective marketing requires moving beyond assumptions and investing in real audience intelligence," writes Amit Nayak, Managing Director, Middle East & Africa, @BBGMedia. campaignme.com/industry-snaps…

The @clio_awards has revealed the winners of its most prestigious awards at a live ceremony hosted by actor, writer and producer Keegan-Michael Key. Agencies from MENA claimed 22 awards, including 1 Gold Clio, 5 Silver Clios, and 16 Bronze Clios. campaignme.com/mena-campaigns…

ACES of SPACE has appointed Rohma Theunissen as Brand Strategy Director, marking a significant step in the agency’s continued evolution as a global design and branding consultancy operating across strategy, identity and experience. campaignme.com/aces-of-space-…

@thamma_al_masar has launched as a Saudi-registered strategy and business consultancy with a long-term commitment to fostering a genuinely Saudi business and nurturing local talent. Read more here: campaignme.com/thamma-al%e2%8…

Ahead of Eid Al Adha, @yasisland Abu Dhabi is setting a celebratory tone with a vibrant new song created in collaboration with Abu Dhabi Media (ADM) Company. Watch the video here: campaignme.com/yas-island-rev…

"When we approached Daredevil: Born Again, we weren’t thinking about a traditional launch campaign. We wanted to create something that made fans feel immersed in the world of the series itself,” said Tamim Fares, Director of @DisneyPlus in MENA. campaignme.com/disney-connect…

@annalect, @OmnicomMediaGrp MENA’s data and analytics division, has announced a new initiative across MENA, supported by its integration with @Snowflake to deliver advanced martech, AI and measurement solutions for Omnicom Media clients in the region. campaignme.com/omnicom-medias…

What does a brand do when one of its products has been off the menu for 6 years and customers have been asking for it ever since? @SUBWAY and @wwsaatchi decided to bring the product back, but not before making the customers wait a little longer. campaignme.com/subway-saatchi…

The first look at the speakers for the Campaign Breakfast Briefing: Retail & Commerce Media on Friday, May 22 at 8 a.m. at the Westin Dubai Mina Seyahi have been revealed. campaignme.com/speakers-revea…

Brought to life in collaboration with Purple Brain, the AFC Asian Cup Saudi Arabia 2027 campaign frames “Ahlan Asia” as a cultural invitation rooted in hospitality, unity and shared experiences through football. campaignme.com/saudi-turns-ah…

@SOCIAL_EYEZ's Tarek Esper shares how agencies that will stay competitive are those able to combine deep local understanding with faster execution, stronger cultural relevance and global thinking standards. Read more: campaignme.com/socialeyezs-ta…

The pitches that deliver the most value are the ones in which both sides treat the process as the start of a partnership, not a transaction, writes @OMGMENA's Daniel Shepherd. Read more: campaignme.com/in-the-defence…

Through the partnership, CamelAds will support Platformance’s activity across sectors including real estate, automotive, FMCG and retail in the North Africa region. campaignme.com/platformance-n…

“The goal was to build anticipation around the opening of Westfield Saudi Arabia, while giving people a glimpse of what they can expect from the destination,” said Dany Azzi, Executive Creative Director, @agaadk. campaignme.com/westfield-saud…

“This is the inside-out shift: subject matter experts building from first principles, for their exact needs," writes Abeer Al Qadi, Chief Marketing Officer, @HUMAIN. Read more: campaignme.com/saudi-report-2…