Campaign Middle East

Are you a radio station network, podcast platform or sonic branding agency? Do you want to be a part of the handbook for marketers, agencies and media looking at setting their audio/ radio strategy? Send your listings: campaignme.com/call-for-listi… #listings #audio #radio #middleeast

Dubai-founded social and creator marketing agency @mkvdigitaltweet has expanded into Saudi Arabia alongside a strengthened leadership structure. Read more about the expansion here: campaignme.com/mkv-digital-ex…

GP Inc. has launched of Aurum Advisory, a specialist advisory firm that helps businesses understand, organise and commercialise their first-party data. Read all about it here: campaignme.com/gp-inc-launche…

Brazen MENA, which is ranked among the 100 Best PR Agencies in the World, has officially launched in the Asia Pacific region, with offices in Singapore and Kuala Lumpur, and the appointment of Angeline, Leng Ean Tan as General Manager, APAC. campaignme.com/brazen-mena-ex…

FAST, a Dubai-headquartered marketing technology group, has appointment of Hashim Mahmood as Head of People and Culture. Find out more here: campaignme.com/fast-appoints-…

@Atharfestivalsa Voices on @CampaignME: "Saudi advertising is in that exciting phase where the canon has not fully hardened. The list of work that a young creative in Riyadh or Jeddah may study is still being written," says @Google's Ali Cheikhali. campaignme.com/athar-voices-o…

"Digital has never been more important for our consumers, but we need to remember that on the other side of the screen is a person, not an algorithm," says @Sitecore's Mohammed AlThaher. Read the full article here: campaignme.com/the-digital-au…

ICYMI: @CampaignME has covered @Annahar Newspaper's 'The Displaced Edition', which highlights the displacement of thousands of families in Lebanon in a thought-provoking manner. More about the campaign by @Impact_BBDO : campaignme.com/annahar-unhcr-… Ali Rez | Nayla Tueni

Audi Abu Dhabi and Al Ain, in partnership with C2comms, has revealed a social-first campaign that launched the new Audi Q3 by making a familiar name feel newly desirable. Read more about the campaign rollout here: campaignme.com/audi-ali-sons-…

Publsh Group's Emma Procter discusses the need to use AI, but with taste and discretion, differentiating between speed and quality. Read the full piece here: campaignme.com/in-this-ai-era…

@McDonaldsKSA has revealed the success of its nationwide campaign, launched in partnership with independent creative and branding agency them again. Find out more here: campaignme.com/mcdonalds-ksa-…

Dubai’s @Worldsportsads has revealed details about the OOH campaign that it delivered for SAP, an Official Team Partner of the Mercedes-AMG PETRONAS Formula One Team. campaignme.com/dubais-world-s…

JWI's Charli Wright says that in an industry built on creativity, expertise and trust, investing in people is not just a culture strategy, but also a business strategy. Read the full article here: campaignme.com/people-and-cul…

.@AssemblyMENA's Bipul Markan examines why brands should look beyond seasonal visitors and focus on the residents as the UAE becomes a resident economy. Read more: campaignme.com/why-residents-…

.@FuseIntegrated's Abdulelah Al-Nahari says that the days of accepting hand-me-down creative strategies from 5,000 miles away are over in Saudi Arabia. Read more: campaignme.com/why-im-done-wi…

Karim Shams, Chief Commercial Officer at OUTSITE Billboards, explains why share of view and not share of voice is becoming the metric that matters most for DOOH success. Read more: campaignme.com/why-share-of-v…

Olfa Messaoudi, Chief Digital and Marketing Officer, @LOrealGroupe Middle East, and Antoine Challita, UAE Country Head at @Snap, discuss what brands must do to unlock the full-funnel benefits of creator partnerships. Watch the full video podcast here: campaignme.com/podcast-loreal…

In a world where podcasting is more accessible than ever, The Inhouse Agency’s Rasha Hamzeh outlines how creators and brands can stand out when everyone has a microphone. #opinion campaignme.com/podcasting-in-…

Ras Al Khaimah Tourism Development Authority’s Serdar Senay explains why domestic tourism marketing has become a destination branding imperative. #opinion campaignme.com/the-case-for-d…

"What I find most compelling about destination marketing is that, at its best, it is about connection. It closes the gap between people who have never met and places they have never imagined," writes Karim Al Halabi, Associate Media Director, dentsu KSA. campaignme.com/why-destinatio…

Ali Zein, Executive Creative Director, Saatchi & Saatchi Middle East has been recognised on Campaign Middle East’s 40 Over 40, which honours leaders who have shaped the regional brand and marketing industry over the past 15 years and more. campaignme.com/campaign-middl…