Campaign Middle East

Dr. Manfred Bräunl shares why @Porsche Middle East and Africa has accelerated towards experiential marketing, why it has prioritised community and fan engagement, and why authenticity is key to brand-building. Watch full podcast here: campaignme.com/podcast-porsch…

“Our objective is not simply to promote a product, but to address a need that holds meaningful relevance in consumers’ lives,” says Reshma Bhatia, Head of Marketing – Personal Health, Middle East, Africa, Pakistan and Head of Sales, Saudi Arabia, @Philips. campaignme.com/philips-reveal…

"Value today lives in clarity when everything feels unstable, in cultural intelligence over trend-chasing, and in helping brands make bold, considered choices," writes Lara Safar, Chief Operations Officer and Partner, Interesting Times. campaignme.com/industry-snaps…

@OmnicomMediaGrp, an @Omnicom connected capability, has appointed Ellen Griffin Martens as Global Brand President of OMD effective immediately. Find out more about Griffin and her new role here: campaignme.com/omnicom-media-…

Adpro& Group has been appointed by Fine Levant – Fine Hygienic Holding’s Levant Markets – to lead the creative, social and media mandate for its flagship brands Fine Tissues following a competitive multi-agency pitch. Find out more here: campaignme.com/adpro-group-wi…

@facebook and has revealed a major crackdown on spammy content, copycats and impersonators, as well as updates to its content guidelines to clarify what it means to be ‘original’ on Facebook. Find out more about it here: campaignme.com/meta-cracks-do…

OKHTEIN’s 'In Between’ campaign offers an intimate look at modern Arab womanhood, exploring identity, sisterhood and the layered realities women navigate every day. #campaign campaignme.com/okhteins-in-be…

Pinterest has released its 2026 Parenting Trend Report, with new data pointing to a growing shift towards more intentional, experience-led parenting. #insights campaignme.com/pinterest-maps…

Dodo Pizza UAE’s Ramadan campaign links customer orders to Iftar boxes for delivery couriers, aiming to support more than 4,000 riders during the holy month. #campaign campaignme.com/dodo-pizza-uae…

In partnership with Ruder Finn Atteline, @PRCA_MENA hosts its second annual Ramadan Food Drive with contributions from member agencies. campaignme.com/600-meals-dist…

Idea Farm's Lewis Davey shares his thoughts on work from Hardee's, Mobily, FAB Misr and e&, Royal Jordanian and du for Campaign Middle East's monthly Private View: campaignme.com/private-view-b…

After the launch of NapTime™ – the Middle East’s first gym class designed to help people fall asleep – GymNation is taking the concept to new heights with a sleeping billboard, featuring a real bed and a real person taking a nap. Find out more: campaignme.com/gymnation-take…

@JoMaloneLondon's latest campaign film, Drifted Dreams, produced in Dubai at @pixojam Virtual Production, uses virtual production to transition between physical performance and digitally constructed worlds. Watch the campaign video on the link below: campaignme.com/sneak-peek-int…

@TheTradeDesk's Terry Kane on how advertising has become part of the infrastructure that keeps information accessible, businesses resilient and economies moving forward. Read the full article here: campaignme.com/the-vital-role…

@madamediaDXB has granted of naming rights for the @nationalpaints Metro Station. The event was attended by officials from the @rta_dubai, Mada Media DXB and @Hypermedia_me, a subsidiary of W Group Holding. Read the full article here: campaignme.com/mada-media-hol…

“We wanted to remind people just how important that connection is during this challenging time," said Donna Benton, Founder and CEO of the ENTERTAINER. campaignme.com/the-entertaine…

“With ‘Ramadan is Calling’, the clarity of vision and openness from the team at @VIDA_HOTELS and Resorts played a fundamental role in shaping the direction of the work,” said Lama Accary Bibi, Managing Director, Means Design. campaignme.com/vida-hotels-an…

Hamnet, produced by Neal Street Productions Ltd, a company of All3Media within the RedBird @IMI portfolio, has received widespread international recognition including at the Oscars 2026. Read all about it here: campaignme.com/imi-marks-firs…

@RotanaMedia Group has renewed of its partnership with EXTEND GROUP, which will continue as the exclusive advertising representative responsible for managing and selling advertisements across Rotana’s television channels. Find out more here: campaignme.com/rotana-media-g…

"As Saudi Arabia accelerates its AI ambitions, communications professionals are being asked to do far more than shape messages; they are being asked to build trust, interpret risk and help institutions remain credible," says ORA's Mohammed Al Hasan. campaignme.com/why-communicat…