The Great White

The problem with big markets is that there are often other games in town/other things to do, and golf is barely a blip on the radar. A very sleepy first few days at Doral

Cam Young played in front of more people On the KFT.

Defenders were scarce when Saudi-backed golf first emerged, beyond DP World Tour CEO Keith Pelley, who greenlit a government partnership, and players pocketing millions. We may live in fractured times where moral lines blur, but some boundaries remain unmistakable. People with actual consciences could see them clearly. Then came the manufactured confusion. Bot armies flooded social media. A critical mass of players became regime mouthpieces. Bad-faith actors deployed endless whataboutism. Stakeholders made catastrophic decisions. An artificial divide emerged where clarity had once existed, and apathy set in. The pattern makes sense. Sportswashing and soft-power diplomacy are often misconstrued, believing they are designed to distract you from what’s really going on. On that front, LIV Golf has failed spectacularly. Everyone still knows exactly what Saudi Arabia is. But the real victory came slowly, almost imperceptibly. Professional golf surrendered to exhaustion. Players, fans, media, leaders—all grew so weary they accepted peace at any price. The moral outrage of 2022, briefly reignited during the surprise framework agreement a year later, dissipated into fatigue. Golf's audience had no appetite for a conflict that had consumed endless discourse, especially when confronted with murky global economics and relentless speciousness. Sports are supposed to offer escape, not force confrontation with reality's horrors. Many fans just wanted their sanctuary back. This is sportswashing's true power. It doesn't defeat resistance; it wears you down until you're numb.

Folks Bryson and Feherty and all these guys are just liars.

‘Guys went because they believed in something different’ We saw Rahmbo’s belief system on it laid bare … Not for me Not for me Not for me $400m … get me that Letterman jacket I’ve no fundamental issue with that but let’s just admit the payment was the first factor

LIV Golf is the only reason anyone cares about professional golf outside of the 4 Major Championships. Professional golf was an afterthought before LIV came onto the scene.

LIV was a sportswashing project that used greed and fading careers to lure big names into a propaganda machine for a country trying to distract the world from its human rights record. To pretend otherwise is just disingenuous.

This thing about LIV losing their sugar daddy ie Saudi Fund. If it’s true, and I’d say it probably is, I’d make every player that left the PGA Tour earn their way back. No exceptions, no excuses.

LIV golf disappearing is going to be the single best thing to ever happen to a sport in history.

Doral is a dreadful golf course