Artist Jordan Wolfson for Prada Spring/Summer 2026. Prada’s continual investigation of the meaning of fashion is matched by an exploration of the ever-evolving role of images. A chapter two of the SS26 advertising campaign, “I, I, I, I am...” is a project featuring unnamed, unreal, and dreamlike creatures imagined by artist Jordan Wolfson, as they interact with the SS26 campaign cast, including Prada Ambassadors Nicholas Hoult, Damson Idris, Carey Mulligan, Hunter Schafer, alongside Liu Wen, John Glacier, and Levon Hawke. Discover more: tinyurl.com/mr3ynfnf Creative Directors: #MiucciaPrada and #RafSimons Artwork: Jordan Wolfson Campaign Creative Direction: #FerdinandoVerderi Cast: #NicholasHoult #DamsonIdris #CareyMulligan #HunterSchafer #LiuWen #JohnGlacier #LevonHawke The artwork incorporates photographs by #OliverHadleePearch #PradaSS26 #Prada
