Caring.com B2B Mktg

Key Takeaways from Peter Droubay in @homecarepulse #GrowthSummit2020: Traditional marketing losing ground to Internet. Think beyond your website. Have good brand image everywhere. Help online "shoppers". Communicate early, often, over time. Get offline to engage. Know ROI.

10 Keys to Success in Converting Online #HomeCare Leads: (10) Employ nurture campaign; keep them involved. Online shoppers are demanding, fickle. If not happy w/ service, they'll switch. That's challenge to you. -Peter Droubay in @homecarepulse #GrowthSummit2020

10 Keys to Success in Converting Online #HomeCare Leads: (9) Contact Depth is Critical. 8 calls to reach consumer. Not even in game until outreached 4x (heard name, talked, texted). “The money is in the later contacts.” -Peter Droubay in @homecarepulse #GrowthSummit2020

10 Keys to Success in Converting Online #HomeCare Leads: (8) Move Them Offline – No hiding behind the Internet/phone. Do in-home assessment. Meet at office. Host seminars/trainings. BUT must add value for consumer. -Peter Droubay in @homecarepulse #GrowthSummit2020

10 Keys to Success in Converting Online #HomeCare Leads: (7) Have Good Scripts & Be Prepared to Handle Brush-offs. -Peter Droubay in @homecarepulse #GrowthSummit2020

10 Keys to Success in Converting Online #HomeCare Leads: (6) Other Contact Methods Besides the Phone. 1 & Done: Not applicable. Multiple attempts, multiple channels (be creative, match to prospect, even snail mail can work). -Peter Droubay in @homecarepulse #GrowthSummit2020

10 Keys to Success in Converting Online #HomeCare Leads: (5) High Contact Cadence and Multiple Contact Methods (not just phone). -Peter Droubay in @homecarepulse #GrowthSummit2020

10 Keys to Success in Converting Online #HomeCare Leads: (4) Speed to Lead > Sooner you make 1st contact, the more likely to close as client. Particularly important w/ Internet leads. -Peter Droubay in @homecarepulse #GrowthSummit2020

Help #HomeCare Prospect Make Decisions > Offer Checklists, Assessment in Home, Articles, Videos, etc. - Be 3rd Party Authority. Build Trust. Be the Resource They're Looking For. -Peter Droubay in @homecarepulse #GrowthSummit2020

10 Keys to Success in Converting Online #HomeCare Leads: (3) Recognize They're Shoppers: Offer to Help Them Make Decisions! Don't Assume They're Already a Client. -Peter Droubay in @homecarepulse #GrowthSummit2020

Before "Mary" looks at #HomeCare agency website, she sees: Social networking site, review sites, 3rd party sites & directories, articles, listing summaries (also in "map pack"), videos/podcasts - NOT JUST YOUR WEBSITE. -Peter Droubay in @homecarepulse #GrowthSummit2020

Online #SeniorCare Searcher "Mary" > adult daughter, busy, often still working/#SandwichGeneration, prompted by medical sitch, educated/independent, researches #HomeCare agency b4 calling, loves consumer reviews. -Peter Droubay in @homecarepulse #GrowthSummit2020

10 Keys to Success in Converting Online #HomeCare Leads: (2) Make Online Image Strong. Not Just Your Website. Get to Know "Mary" - #SeniorCare Searcher Online. -Peter Droubay in @homecarepulse #GrowthSummit2020

#HomeCare Agency Ask: What spent to acquire? What's new client worth? Gross profit margin from each marketing method? -Peter Droubay in @homecarepulse #GrowthSummit2020

10 Keys to Success in Converting Online Leads: (1) Run the Numbers to Define Success. Online isn't same sales process as other channels. -Peter Droubay in @homecarepulse #GrowthSummit2020

More & More People Going Online First - Even When Referred by Pro's: Check #HomeCare Agency Online. -Peter Droubay in @homecarepulse #GrowthSummit2020

A Shift in the Sources of #HomeCare Business > 50% or more of agencies' business is now online. -Peter Droubay in @homecarepulse #GrowthSummit2020

The @Caring session in the #HomeCare #GrowthSummit2020 with @homecarepulse is beginning now! bit.ly/2sIGMHb

NEWS > 149 #SeniorLiving communities named #CaringStars2020: mcknightsseniorliving.com/home/news/149-… via @Lois_Bowers on @_McKnightsSL | @SrCareReviews

@Caring Announces Best #SeniorLiving Communities for 2020 - #CaringStars2020 > prweb.com/releases/carin…