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@castdotapp

Automating #CustomerSuccess using personalized content and videos generated directly from data. A @techstars company. #automation

San Francisco, CA Katılım Mart 2019
296 Takip Edilen130 Takipçiler
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Annette Franz, CCXP
Annette Franz, CCXP@annettefranz·
Stop calling it context engineering buff.ly/2OzKpPv Four disciplines hiding under one buzzword — why most teams only do two of them, and what to ask before you build or buy. @castdotapp
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Annette Franz, CCXP
Annette Franz, CCXP@annettefranz·
Digital Customer Success is NOT just "Tech Touch" | @castdotapp buff.ly/E8TfkYH The industry is blatantly lying to you. True "Digital" isn't about sending more emails; it's about cloning your best CSM.
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Annette Franz, CCXP
Annette Franz, CCXP@annettefranz·
Why Customer-Centric Companies Need a Scale Mindset, Not a Headcount Habit buff.ly/dPDX77k We don’t talk about this enough in CS and SaaS: Most companies don’t have a customer experience problem. They have a headcount habit. @castdotapp
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Annette Franz, CCXP
Annette Franz, CCXP@annettefranz·
Scaled Customer Success: Stop Building "Pools," Start Building Capacity. buff.ly/dZUXzut More Accounts = More CSMs? Break the cycle and deliver 1:1 CSM quality to 100% of stakeholders at 100% of accounts. @castdotapp
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Annette Franz, CCXP
Annette Franz, CCXP@annettefranz·
How AI Supercharges B2B Growth Strategies: Product-Led, Sales-Led, Referral-Led, and Beyond buff.ly/o5CyKRt AI isn’t a new “growth strategy.” It’s the force multiplier that supercharges every growth motion you already run (PLG, SLG, MLG, CLG, RLG, etc.) @castdotapp
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Annette Franz, CCXP
Annette Franz, CCXP@annettefranz·
Customer Success AI Agents Podcast buff.ly/p5BiJTy Be sure to listen! The discussion involves the game-changing role of AI agents in customer success. @castdotapp
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Annette Franz, CCXP
Annette Franz, CCXP@annettefranz·
FOBU-to-Trust buff.ly/Ct1WGuV Customers aren’t afraid of your product. They’re afraid of your intentions. FOBU (Fear of Being Upsold) is real, and it quietly erodes even the strongest relationships. When customers brace for the pitch, trust evaporates. @castdotapp
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Annette Franz, CCXP
Annette Franz, CCXP@annettefranz·
Introducing the 6-Point Agentic Autonomy Scale: From AI Tool to Full Agency buff.ly/1nkHVza "Agentic" has morphed into a buzzword; many cos tout their "agency" w/o understanding it/being upfront abt what they deliver. Marketers/investors fan the flames. @castdotapp
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Annette Franz, CCXP
Annette Franz, CCXP@annettefranz·
How open agent protocols (MCP, MPB, ACP, A2A, A2H) erase integration debt and future-proof your stack. buff.ly/49dqVQy If you’re building for scale, retention, or operational leverage, this isn’t a technical trend. It’s a strategic inflection point. @castdotapp
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Annette Franz, CCXP
Annette Franz, CCXP@annettefranz·
Your First CX MCP Server: The Missing Link Between AI Agents and Trusted Human Handoffs buff.ly/grw5vDK AI agents don’t fail because they’re “not smart enough.” They fail because they’re not trusted enough. @castdotapp
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Annette Franz, CCXP
Annette Franz, CCXP@annettefranz·
AMA 2.0: The 68% Problem in B2B Customer Conversations buff.ly/LZuA0UQ 68% of B2B post‑sales conversations hit the same wall: “Let me get back to you.” @CastDotApp’s new AMA 2.0 tackles that head‑on
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Annette Franz, CCXP
Annette Franz, CCXP@annettefranz·
LLM Data-Masking Does Not Work buff.ly/EnAs1QQ Sharing data with external LLMs such as OpenAI, Claude, and Gemini raises substantial security concerns for your business, particularly when you share your and your customers’ data. @castdotapp
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Annette Franz, CCXP
Annette Franz, CCXP@annettefranz·
Agentic AI for CX: Real Agents vs Slideware | buff.ly/tuYXnT5 If an AI can’t follow rules, respect permissions, show its reasoning, and reliably move renewals/expansions… it’s not an agent. It’s a UI with good marketing. @castdotapp
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Annette Franz, CCXP
Annette Franz, CCXP@annettefranz·
How to Be Your Customers’ CFO’s Favorite Partner: Share ROI Alongside Strategic Value buff.ly/tZRARsU Strategic value is important, but pairing it with clear ROI figures can make your customers’ Chief Financial Officers your biggest advocates. @castdotapp
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Annette Franz, CCXP
Annette Franz, CCXP@annettefranz·
10x Your Customer Success Using The CRM + AI buff.ly/iFIbBro Most CS teams say they want to “scale.” Very few actually do it. Because their CRM becomes a 10x multiplier only when AI turns data into action—not analysis. @castdotapp
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cast.app retweetledi
Annette Franz, CCXP
Annette Franz, CCXP@annettefranz·
Why Customer-Centric Companies Need a Scale Mindset, Not a Headcount Habit buff.ly/YjmC5rB Why customer-centric companies need a scale mindset, not a headcount habit @castdotapp
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Annette Franz, CCXP
Annette Franz, CCXP@annettefranz·
QBR in 2026: From Quarterly Meetings to AI Business Reviews buff.ly/maCKrbX In 2026, Business Reviews become continuous, persona-aware, and agent-led—turning a retention ritual into a growth engine. @castdotapp
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cast.app retweetledi
Annette Franz, CCXP
Annette Franz, CCXP@annettefranz·
Why Cast Is Narrowing MCP’s Role for Select Agent Use Cases buff.ly/5ps7eJZ AI teams are finally admitting what many of us have felt in production: not every agent use case needs a giant MCP tool surface.
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