Cathal Boyle

It's 1 year since Current Clock was launched 🌊 If you're buying a gift for someone who loves the sea this Christmas - get them a gift they'll ACTUALLY use! Current Clocks track the position of high and low tide throughout the day featuring artwork of Irish swim locations!

Don't spread yourself too thin 😬 A common pitfall for new brands. When starting with paid ads, brands are often working with a tight ad budget. In the early stages, it is critical that it has an impact. In a bid to be proactive, brand managers are tempted to stretch a tight budget across multiple advertising channels: Meta Ads, Google Search, TikTok, YouTube, Brand Collaborations and others. Finding a winning formula on just one platform can be a challenge. Trying to perform on several at once is a recipe for poor ROI. Large brands often credit a multi channel approach as key to their success. However, less is more in the early stages. There are two standout reasons for this: 1. Budget fragmentation results in insufficient data and machine learning on each platform. 2. The assets and skillsets required to perform on multiple platforms are diverse - this can stretch resources. What should brands do instead? 🤔 Be selective. Focus attention and resources on one or two. Figure out what performs for your brand and continue to test new angles, creatives, and tactics. Be patient. Allowing for ad platforms to learn and hit their stride can take time - especially with tighter budgets. Scale incrementally as campaigns hit their stride. Only as the brand scales and budgets increase should new platforms start to be tested.

I'm currently seeking high-quality UGC creators based in either in either Ireland or the UK for a number of projects 🤳 Drop a reply or send a DM with your portfolio /website✉️ #ugccreatorsneeded #ugc #usergeneratedcontent

By taking this approach, this is ad bound to resonate with a much wider audience.

However, what is more commonly known is that oranges have vitamin C, bananas are potassium-rich, and fish are full of omega-3. Instead of simply listing the numerical nutritional quantities, like so many food and supplement brands do, Huel relates the nutrition quantities of the product to foods everyone can conceptualize: "All the vitamin C of an orange" "More omega-3 than a salmon fillet" "More potassium than a banana"

When it comes to nutrition and daily amounts, the numbers and quantities needed are often overwhelming to the average person who doesn't study nutrition. While consumers are a bit more savvy when it comes to protein content these days, knowing exactly how many micrograms of potassium, vitamin C, Omega-3 your body needs per day is not common knowledge.

This is a great ad by Huel, and I'd bet it's a top-performing ad creative 🥇 Here's why:

Between TikTok search and ChatGPT, Google now has two new credible threats to their search dominance. This trend should blend the lines between SEO and social strategy for brands that take advantage. 3/3

The users using tiktok for search tend to be Gen Z, so this ad campaign seems feature Milennials and Gen X audiences. No doubt in a bid to nudge change in their patterns of using traditional search engines. 2/3

It’s really interesting to see TikTok leaning into search with their new “It Starts on TikTok” ad campaign. TikTok’s rise to prominence as a search engine is arguably just as impressive as their feed algorithm. 1/3

Flags at half-mast today.

@adrianweckler Crazy not to mention the writers strike when looking at this. Several blockbuster films postponed into 2024, definitely had a major effect on the box office numbers.

Ireland’s cinemas still struggling to recapture public habits. Box office in 2023 broke €100m (based partly on Barbie) but that’s still behind almost every pre-pandemic year in the last decade. People’s regular cinema-going habits may just have changed independent.ie/irish-news/bar…

And there you have it, a fool-proof plan to ensure your Meta campaigns are fruitless. If, for some bizarre reason, you're interested in generating revenue using Meta ads, flip everything on its head and do the opposite! #ecommerce #ecommercetips #metaads #digitalmarketing

6. Add as many interests to your campaign as possible. You want your campaign to reach a really small and highly specific audience.

How to ENSURE Your Meta Ads Generate NO SALES 🙅‍♂️ If you want to run meta campaigns that generate a terrible return on investment then this post is for you...

Did you learn or observe anything new from BFCM 2023? 🤔 - Drop a DM or reply, would love to hear.

3. The Ripple Effect 🌊 Brands that didn't actively participate in sales or offer discounts still benefited from the heightened shopping frenzy. BFCM influences the entire retail landscape, not just the discount-driven segments.

3 Insights from BFCM 2023 🛍️ Here are my top three takeaways from working directly with e-commerce clients in 2023: