Causeway Solutions

HMPS delivered this year! Full rooms, meaningful conversations, one clear message: AI is reshaping marketing operations AND how patients find care. The ones using data and AI as a strategic tool are already ahead. #HMPS2026 #HealthcareMarketing #AI

Heading to Salt Lake City next week for #HMPS2026 Tim, Patrick, and Catharine will be on the ground. If you are attending, send us a note. Would love to connect. Safe travels to everyone heading out!

What is actually stopping your patients from listening? For one health system it was a belief problem that turned into a behavioral problem. We identified the barrier before spending a single dollar on reach. Growth in Primary Care followed. Full post: hubs.li/Q04dSgt10

More from #MASHSMD26! Causeway won the 2026 Excellence Gold Award for Innovative Strategies and Campaigns for the Confused Campaign with UPMC. Patients had stopped listening because they thought UPMC was out of network. We reframed it. 17.8% growth in Primary Care followed.

Baltimore delivered. 🙌 Most teams aren't short on data. They're short on clarity. Tim and Marcos brought that message to MASHSMD yesterday and the room felt it. #MASHSMD #DataStorytelling

52% of patients choose their provider based on bedside manner. Most hospital ads lead with awards and technology. That is not a messaging problem. That is a targeting problem. Causeway's Drivers of Care model fixes it. Full breakdown hubs.li/Q04d0YQp0

Endocrinology isn't just diabetes and thyroid anymore. GLP-1, hormones, and weight management are all in the funnel. Most campaigns treat it as one audience. It's not. New post on what the data says about segmentation, messaging, and channel mix: hubs.li/Q04cqGcx0

Public trust in healthcare is down. Cost per acquisition is up. Those two things are connected. Read our latest post on it ➡️ hubs.li/Q04bj6SX0 #HealthcareMarketing #PublicAffairs #HealthcareStrategy #PatientAcquisition

Private equity doesn't show up like a competing health system. It shows up in cardiology. In orthopedics. In outpatient care. Hosting a conversation about it Thursday. 📅 April 9 | 1PM ET Register here: hubs.li/Q04b2ys00

Results Roundtable registration: share.hsforms.com/1GdV_ZysrRDWEW…

PE isn't disrupting healthcare broadly. It's targeting specific service lines, in specific markets, quietly. Cardiology is one of them. We dug into 3 Ohio markets. Here's what the data shows — and four things health system leaders should do now: hubs.li/Q049tdkD0

160M Americans believe having a PCP is essential. Most campaigns treat them like they all want the same thing. They don't. Our latest piece breaks down who the PCP Loyalist is and how to reach them. ➡️ hubs.li/Q048wP-40 #HealthcareMarketing #AudienceIntelligence

Traditional persuasion is saturated. The reinforcement gap is real. And 22.2 million people are sitting outside conventional targeting models. Part 3 of #TheNewPersuasion is live. When a policy hits the household budget, loyalty gets complicated. ➡️hubs.ly/Q047zSwW0

What if the people you need to reach are already on your side? 22.2M voters. Aligned. Registered. Never Activated. This is a data problem, not a persuasion problem. Part Two by Alexis is live ↓ and Part Three is coming next week. hubs.li/Q046q2nq0 #TheNewPersuasion

Most advocacy programs optimize around persuasion. But persuasion is the most saturated part of the strategy. There is a larger opportunity most programs never see. Introducing #TheNewPersuasion. Part One is live. Next week: the reinforcement gap. 🔗 hubs.li/Q045Bxxs0

For anyone interested in where AI, search shifts, and marketing operating models are heading, this is worth a read: adweek.com/brand-marketin…

When content and media execution become automated, the real edge comes from deciding where to invest and when to move. AI scales output. It doesn’t automate judgment. Execution is scaling. Strategy differentiates through better anticipation of consumer behavior. #AIStrategy

Healthcare growth isn’t consumer-led or referral-driven. It’s a continuum. If access is difficult, patients pivot. For marketers, the question isn’t demand. It’s how decisions are actually being made. More here: hubs.li/Q043TF9z0

Consumers are becoming the “CEO” of their health decisions. What does that mean for referral models and growth strategy? We’re discussing it tomorrow at our Results Roundtable. 1:00 PM ET Register: hubs.li/Q042GKTg0 #healthcaremarketing #growthstrategy

Super Bowl weekend is here.🏈 Millions will be watching, but not all attention carries the same weight. Big moments concentrate attention. What matters is relevance. Attention isn’t the same as influence. However you’re watching, the contrast is worth noticing. #SuperBowl