Celucolo Dludlu

“It is very difficult to take seriously any business that does not take intellectual property seriously” … #IP, the #innovation and #economy catalyst

Thirty years later, I’m back at Waterford KaMhlaba. The landscape has changed; the amphitheater is a good addition for serenading music, music dept much bigger… But the spirit UWC spirit remains. In the immortal words of King Sobhuza: sibaKamhlaba.

@WIPO The right to be named as an inventor on a patent specification is a hard-won &deeply respected right. While businesses often own the technology, the individuals behind the invention are rarely heard about. That’s why seeing more women named as inventors on patents is encouraging

💡 Women create. 💡 Women invent. 💡 Women innovate. Yet, only 18.1% of inventors named in international patent applications are women. With better support for women inventors, we can unlock the full potential of innovation. #IWD2026

Had a great time at the Nedbank Business Watch on EswatiniTV, dissecting the economic importance of Intellectual Property in the Business of Fashion, a program by the EIPO #IPrunway

Build big brands

The business of music runs on IP - from studio to stage to store. Copyright earns royalties. Trademarks build artist brands. Designs drive merch value and enhance performances. Patents protect the tools & tech. EIPO: protects the sound, the brand, the look, the technology.

The Makoti Festival is a Swazi cultural celebration honouring women and tradition in style. With EIPO registration, it is now fully protected by the State against infringement. The Ministry of Commerce, Industry and Trade continues to safeguard brands and protect consumer trust.

Creativity, certified. instagram.com/p/DTlW41AjMCcC…

“Stealth Misfire” born

“Stealth Misfire” born

Why did #WIPO’s Daren Tang, Saudi IP Head & the fine gentleman try pottery? Because clay, craft & creativity go hand in hand with IP. Pottery is big business, and Eswatini’s world-class clay is ready to make its mark. #EIPO #DesignLaw #IPandInnovation #MadeInEswatini

Limited situations of using IP without permission or payment… after all IP is a balancing act between interests creator and ‘enlightened’ user.

For fascinating bedside reading, grab the latest edition of @Inside_biz where they also feature yours truly. I share a snapshot of how Eswatini is set to take on the world, the creative economy world, that is, using IP.🌍🎨 facebook.com/InsideBiz.co.s…

🎀 This particular Barbie® crew is high-maintenance. ♻️ In Eswatini, artisans are turn waste into handcrafted trademarked dolls & accessories for exports. Protect your creations & grow your brand—visit EIPO! #EIPO #Upcycle #Branding #HandicraftDepartment

A Moment with the Registrar: The making of a great brand - hear from Dr Thebe Ikalafeng @ThebeIkalafeng one of Africa's most influential individuals and branding icon. The Moment Episode 12 youtu.be/NWsmC9w_qBw?si… via @YouTube

Processing fluency: the fancy branding term for why simple names (Coke, Nike, Apple) feel safe, credible, and trustworthy to customers + investors. Keep it short. Keep it sticky. Now you know. #EIPO #InnovatorsAssociationOfEswatini #BrandBuilding

📢 The Ministry of Commerce, Industry and Trade recently hosted a “Brands That Matter” Masterclass for the creative ecosystem - engaging practitioners at the early stages of the lifecycle of creations that ultimately find protection at the Eswatini Intellectual Property Office

Bheki Nhleko & Sanele Simelane drumming session, turned recording session. Copyright ownership in spontaneous compositions?? Creativity can be serendipitous. If in doubt who owns the copyright in your music creations, ask the good guys at EIPO or ESWACOS. youtube.com/shorts/OeIlLeg…

Chatting with the UNESCO Sec-Gen At EIPO, collaborations matter — they help us protect & commercialize Eswatini’s creativity, from heritage to cutting-edge research. Together we’ll empower creators & drive sustainable growth. That’s worth smiling about. 🌍✨ #IP #EIPO #UNESCO

Sometimes the most valuable IP is knowing what not to do. Competitors waste time on mistakes you already know to avoid - negative knowhow .

Intellectual property is exactly that, property.