Chair 10 Marketing, a SmartBug Company

Pay-per-click is an important tool to build brand awareness. Read on to learn our tips for growing brand awareness through PPC advertising. ow.ly/i2Nu50Nwjy1

Working with a marketing agency to deliver on your paid digital campaigns can make a positive impact on your Higher Education Institution. ow.ly/wcCC50NrEe9

Learn how discovery ads can help your educational institution reach new audiences, build brand awareness, and remarket to valuable customers.  ow.ly/XW0k50MFMJX

Non-traditional students are a valuable part of higher education communities and customized digital marketing efforts can help diversify your student body.  ow.ly/XeuQ50MzqEO

There is a consistent flurry of information about privacy and how ad platforms will have to adapt in the coming months. Read on to learn a few concrete things you can do now to help prepare so that your growth goals aren’t rocked by privacy policy changes. ow.ly/Wji950LSPlv

Google PPC Ads are a great way to get started advertising for your business. However, it’s not the only advertising option that Google offers. If you want to get more out of your Google Ads, Local Service Ads are an effective way to grow your business. ow.ly/tkbE50KkpvN

Your bidding strategy has a huge impact on the success of your Google Ads. There are both manual and smart bidding strategies, each with different benefits and drawbacks. Learn more about the most popular and effective bid strategies for search campaigns: ow.ly/ANOQ50JrNT4

Custom intent audiences are a great way to expand audience targeting to reach the most qualified potential customers. If you’re hoping to expand targeting in a strategic and targeted way, read on to learn more about custom intent display campaigns. ow.ly/IrLP50JpnZA

Search ads are a highly effective and valuable frontline approach to advertising, but they’re not the only way you can leverage Google to reach potential customers. Let’s explore the differences between Google Search and Google Display campaigns. ow.ly/zEcP50ISU6O

We’re thrilled to share Chair 10 Marketing has once again been named a Google Premier Partner. Learn about the perks we enjoy as a Google Premier Partner agency and how those benefits are passed on to our clients! #googlepremierpartner #ppcexpert ow.ly/SMEo50IxErP

Value-Based Bidding is a new Google strategy that allows you to assign value to different types of conversions. The result? You can drive more of your highest-value conversions or optimize directly towards revenue growth. ow.ly/fvxv50I9GQh

LinkedIn is the place to be for higher education institutions looking to grow their student body and market their programs. Here are some of the best ways to maximize your marketing presence on LinkedIn: ow.ly/58ON50HV5RB

In digital marketing, your landing page is just as important as your ads. Here are our tips for building and testing landing pages to reach optimal performance: ow.ly/f4f250G7a7w

Digital marketing, like many fields, has its own set of terminology. There are many specific words that we use to describe processes, tools, and data. Here’s our guide to some of the most common digital marketing acronyms and what they mean. ow.ly/JObV50FWG8b

Search impression share is a useful metric for determining whether you could improve the reach of your ad campaigns, but it can be hard to know exactly what it is and what it means. Here’s our breakdown of search impression share: ow.ly/ri6J50FGBtq

Great advertising strategies make sure your business is readily appearing when customers are looking for you - even if they don’t know it yet! Here are the best methods you can use to maximize your business' presence on Google's search results page: ow.ly/W8lL50FiUWp

Search Engine Optimization is one of the most important facets of online marketing awareness, and requires careful planning and ongoing maintenance to boost performance and website traffic. Here are 3 best practices for successful SEO strategies: ow.ly/Rjvc50FgmCk

Google Ads offers a specific program for nonprofit organizations. If you want to make the most of your Google Ad Grant, our digital marketing experts at Chair 10 Marketing can help! Read our overview of Google Ad Grants for nonprofits on our blog: ow.ly/HEdC50EY8md

Amazon is not only an online marketplace, but also a powerful search engine – the perfect place to market and sell your business’ products. Amazon Ads may be a powerful next step for growing your business. Here’s the basics of getting started: ow.ly/znX950EC2gv

Google Ads offers a variety of tools and methods to help optimize your ads. One such tool is Ad Extensions, which broadens your digital ad and encourages users to choose your business. Here's a guide to some of the most commonly used ad extensions: ow.ly/cPpu50EtCZ1