Stop chasing the next “winning product” instead, chase the next “winning angle” with a NEW UMS of an existing product with proven demand
Instead of selling a traditional plastic toothbrush
go ahead and sell a “premium” stainless steel toothbrush.
Uniqueness is what scales 🤝
@Chimi_FN You are doing well my friend
But that 25% drop is likely to be time based because the competition in evening in the US is absolute peak
I have a question
Is the creative running at 8 PM EST the same one you ran at 8 AM EST? Because that fatigue is costing you some profit
Road to $1M - Day 346:
Highest profit/revenue day ever.
1st prod WW campaign CPA halved OVERNIGHT.
2nd prod ended at 2Roas, launched new batches of ads for it.
I guess i have been over complicating a lot of shit, and not test enough. It's literally just broken down into few simple step.
1. Test 2. Learn 3. Test again using previous learnings. 4. Learn and so on...
1 new concept a day, and keep it consistent.
Launching 1 new concept, and a few TOF statics tonight.
Cya tmr
Woke up to a new top spender not converting at all. Turned it off for a bit while making an advetorial for it then relaunched it a few hours later. My other winning ad carried me back to being profitable. Canada still needs some optimising. 10%
@Darrentheadsguy is that possibly a reason why my cpa was worse today? My winning ad went from $12 yesterday to $20 today. Or is that just cope.
I’ve been using post purchase upsells and that’s been helping a lot
@Chimi_FN No probs, also the quickest way to wreck performance is constant price changes so careful on big movements.
I would always try focus on AOV backend increase rather than move a lot price in front end constantly
@Chimi_FN You do know increasing AOV signals meta and your CAC will also increase. Keep an eye on it.
So scale on different parameters based on AOV increase if it holds
Best day so far, aiming for consistent 4k days by next week. WW cooking , US cooking , new ads cooking. Found a new product to test and this has a lot of potential. Ads and PDP will be ready by tn. 28% margin
Day 59
20% net profit.
Looking good again today, cracked a 3k day.
Have just uploaded my first desires test on min spend within an adset in my main cbo, so we'll see how that performs.
I also need to start testing MRR again and building some subs.
Hope y'all are killing it.
GN.
@Chimi_FN I wouldn’t fully drop the UK. Pausing makes sense with zero sales, but the UK often recovers around BF as competition settles. Once CPM drops a bit, it’s worth running a small re-test to see if conversions return.🧐
WW went very well today gonna doube budget and turning of UK since I got no sales with full spend. US was also good as new ads are starting to cook. Gonna bump US also. 25% margin