Chris Erb

Wanta Armor Glow-Up? ✨ Step 1: Drink @Fanta 🥤 Step 2: Scan the QR code and redeem your code 📲 Step 3: Suit up in your Fantastic Spartan Armor when Halo: Campaign Evolved launches on Xbox Series X|S, PlayStation 5, and Steam! 🧡

Fanta halo campaign evolved reward game was neat You solve a forerunner puzzle to spell fanta in under 60 seconds Some of you unfortunately are too brainrotted to be able to complete this

Halo and @Fanta are bringing the Fantastic Spartan Armor to Halo: Campaign Evolved when you purchase specially marked Fanta cans. Get all the details in our latest blog.

We're playing co-op with Fanta! Get your hands on the most delicious rewards starting April 6 💥

Level up Cooking with @LodgeCastIron! 🍳 Each pan includes a code to claim an exclusive Cinder Kitten companion pet. Learn more: bit.ly/4sCbRoZ

In partnership with Trolli and to celebrate the 25th anniversary of Xbox, IGN Rewards is giving away four ROG Xbox Ally, a PC handheld gaming device that allows you to take your supported Xbox games on the go, with game saves, add-ons, and achievements also carrying over. bit.ly/4syVutj

If you’re going to PAX East this week, come by the Trolli Sour House to watch live episodes of Game Scoop! and Podcast Unlocked. There will be free Trolli Sour Brite Crawlers and we’ll give away in-game content and other prizes. bit.ly/40W5VLt Presented by @Trolli_USA

The Masters has released a trailer for its feature on Ken Griffey Jr., who shot Rory McIlroy's win at Augusta last year as a credentialed photographer. "Photographer No. 24" will premiere April 5 on NBC.

George Lucas traded $350,000 in directing salary for something Fox executives thought was worthless: the right to sell Star Wars toys. It was 1976. Over 40 studios had already passed on his script, including Disney. Fox only greenlit the project because they wanted Lucas for other films. Nobody at the studio expected to make money on a space opera with no stars, so when Lucas offered to cut his directing fee from $500,000 to $150,000 in exchange for merchandising and sequel rights, Fox said yes on the spot. Movie merchandise was a dead business. Fox had lost money on Doctor Dolittle lunchboxes a decade earlier. They thought they were getting the better deal. Lucas couldn’t even find a toy company that wanted in. Kenner, a division of cereal company General Foods, finally bought the licensing for a flat $100,000. Then Star Wars opened. Between 1977 and 1978, Kenner sold $100 million worth of toys off that $100,000 investment. They couldn’t make enough for Christmas ’77, so they sold empty boxes with IOUs inside, promising to mail the action figures later. Parents paid real money for cardboard and a promise. Nobody around the production saw any of this coming. Alec Guinness, who played Obi-Wan, privately called the script “fairy-tale rubbish.” But he was shrewd enough to negotiate 2.25% of royalties instead of a flat fee. About 20 minutes of total screen time earned his estate somewhere between $50 million and $100 million. Lucas himself was so convinced the film would flop that he offered Spielberg a bet while visiting the Close Encounters set: swap 2.5% of each other’s profits. Spielberg took it. That handshake has paid him around $40 million. And then the money started compounding. Lucas poured his Star Wars profits into ILM, the effects house he’d built for the film. When its computer graphics division got too expensive to maintain, he sold it to Steve Jobs in 1986 for $10 million. Jobs renamed it Pixar. Disney bought Pixar twenty years later for $7.4 billion. Then in 2012, Disney came back for the rest, buying Lucasfilm itself for $4.05 billion. Total franchise revenue today sits around $46.7 billion, over $20 billion from merchandise alone. The filmmaker 40 studios passed on is now worth $5.3 billion according to Forbes. Fifty years ago today, cameras rolled on a desert in Tunisia. The $350,000 pay cut that made it all possible might be the best trade in business history.

@rotomikebarner Your kind of room @itsgeoffwilson.

New signed Dream Team jerseys are hung up. Collection almost complete!

PREACH!

@AlexArnold88 @IndianaJones @HeroComplexArt @Lucasfilm Those look sooo good. 👏🏼👏🏼👏🏼 @HeroComplexArt!

Incredible. Absolutely incredible work of art. @IndianaJones set of three 24x36 Metallic Variant Edition of 25 by Barret Chapman from @HeroComplexArt and now happily residing in my museum. This set is number 5 of only 25 made. The metallic is gorgeous in person even though it’s hard to see jn pictures. #indianajones #raidersofthelostark #templeofdoom #lastcrusade #theindyguy

Japan awaits! Wishlist Forza Horizon 6 + submit an entry form for your chance to win a super-charged trip to Japan ✈️ xbx.lv/4tIYiFg No Purchase Necessary. 21+. Ends 3/23/26. Rules: xbx.lv/4sbgciz

Beautiful sentiment. Couldn’t agree more. Thank you @XboxP3.

What I hope isn’t lost in today’s news about Xbox is Phil Spencer’s incredible career in gaming. Phil is a passionate competitor and a big gamer. You may not have always agreed with the calls, but this industry is better thanks to his involvement.

👀👀👀

I love @BillSimmons, but this is amazing. He was a believer in Seattle all year but was blinded by his Pats passion. We forgive you Bill! 😂💙💚🏆

CAA Taps Video Game Veteran Christopher Erb For Post In Brand Consulting Division deadline.com/2026/02/caa-vi…

@MLozada Thank brother!

@ChrisErb Congrats! 👏🏼

This is a really big day for the entire Tripleclix team. We are so excited to be joining CAA and the amazing people in the CAA Brand Consulting group!