Chris Lukehurst

Black Boxes and Rollercoasters... ...are you looking at the emotional shift that your brand creates for your consumers, or are you actually understanding it? chrislukehurst.wordpress.com/2019/06/21/bla…

Of cause your product works, what is important is that your consumer believes that it works... chrislukehurst.wordpress.com

"95% of companies today make the mistake of believing that they are able to understand consumers through big data. Today we have tons of data, but no information: the data can not grasp the rational aspect of people, at least not yet.” - #WMSFMI, @MartinLindstrom 👍🏽

Do you need to own the Customer Journey or just lead the organisation to deliver the best journeys? Detailed customer understanding is the opportunity for marketers to lead the way. wordpress.com/post/chrisluke…

Are you blaming everyone else because you don’t really understand your consumer? Knowing how your consumers behave is not the same - or as powerful - as knowing why. wordpress.com/post/chrisluke…

Do your staff really think like your customers? Don't fool yourself that just because your staff use your product that they understand your customers... chrislukehurst.wordpress.com/2018/06/05/do-…

Is your product dying on your watch? Don't just allow it to happen! chrislukehurst.wordpress.com

Do you really understand Why consumers eat/drink/use your product?... Understanding your Consumer Journeys. chrislukehurst.wordpress.com/2018/05/25/und…

The importance of Faith in Brands Our Brands rely on the consumers' belief in them, but does the customer experience build this belief or undermine it... chrislukehurst.wordpress.com/2018/03/12/the…

Consumers' perceptions of what is "good" for them have little to do with logic and a lot to do with their unconscious mind. Yet so much research is based in looking at behaviours rather the understanding the drivers behind that behaviour. chrislukehurst.wordpress.com/2018/01/29/wil…

Sustainability - finding the competative advantage chrislukehurst.wordpress.com/2017/09/26/sus…

Irresistible Superiority – Delivering Superior Brand Communications wordpress.com/stats/day/chri…

Do you Understand your Customers’ Emotional Responses to your Websites and Apps? chrislukehurst.wordpress.com/2017/04/24/do-…

A very interesting article from Tim Lang on the sustainability of the current food system. theconversation.com/why-consumers-… via @ConversationUK

Understanding the Story of your Brand wordpress.com/stats/day/chri…

Understanding the Difference between Consumer Wants and Needs chrislukehurst.wordpress.com/2017/03/06/und…

Why many Marketers do not truly Understand their Consumers. chrislukehurst.wordpress.com/2017/01/16/why…

Customer attrition is expensive, understanding your customer is much less so... wordpress.com/stats/insights…

Don’t just look at the Trends, Understand the Consumers’ Emotional Needs Behind the Trends. chrislukehurst.wordpress.com/2016/09/05/don…

Challenging but also Valuing our Prejudices... Do we do this at work as well as at home? chrislukehurst.wordpress.com/2016/07/11/cha…