Clematis Street

Saturday plans: GreenMarket. ✅ 31st season, 130+ vendors, waterfront vibes—fresh produce, artisanal coffee/tea, flowers, specialty foods & sweet treats.8:30 a.m.–1:30 p.m. #WPB #WestPalmBeach #GreenMarket #ShopLocal #ClematisStreet

Honoring those who sacrificed and served with gratitude 🙏❤️ 📍 Jupiter, FL 📷 @sojournstyle #ThePalmBeaches #LOVEThePalmBeaches #MemorialDay

Series secured 🫡

@boringlocalseo LocalRank

Are we going to pretend paying for rented leads is business as usual in the AI age? Here's the math that finally broke a plumbing company's brain (and it should break yours too): They were paying: - $2,400/mo to a lead marketplace - ~$85 per lead - 20% close rate So they needed ~141 leads/year just to cover the marketplace bill. Except the marketplace was selling the SAME lead to 4 other plumbers. So their real cost wasn't $85. It was $85 + the time spent racing strangers to the phone. Meanwhile, the last 10 customers they closed? All said some version of: "I asked Google/ChatGPT who to call and you kept coming up." This is the shift: - old playbook: buy access to demand - new playbook: get cited where demand forms If you're an agency, the opportunity isn't "rank them #1". It's: build an owned lead engine they can't lose overnight. If you're a business owner, the goal isn't perfect SEO. It's reducing your dependence on a middleman that can raise prices any time. We use localrank.so to map the exact pages you need to be mentioned on to become the default recommendation. Comment "LOCALRANK" + bookmark this and I'll DM you the rented-lead replacement SOP.

⚽ Skip the traffic and take Tri-Rail to ride with diehard @InterMiamiCF fans this #MemorialDay Weekend as the team takes on the Philadelphia Union on Sunday! 🚆

Take the @GoBrightline south to #MiamiBeach to enjoy this activation… #fifa #futbol #thingstodo

Tri-Rail will operate a Weekend/Holiday Schedule on Monday, May 25 in observance of Memorial Day. 🇺🇸 Be on the lookout for these posters onboard our trains and at stations as we celebrate our great state and nation! @America250

NEW: Florida Governor Ron DeSantis has signed Senate Bill 178 (Teddy Bridgewater Act) into law. Allowing middle and high school coaches to use up to $15k of their own funds to support student-athletes with food, transportation and recovery services. Read: on3.com/high-school/ne…

@_toddanderson #genius

GBP rankings do NOT equal SERP rankings. You need two different strategies, for two different algos. And in some cases, different sites (if you have the resources) This is EXACTLY how we're concurring both for a home service rollup right now: (Bookmark to copy later) The SERP algorithm rewards site architecture, link authority, content depth, and technical health. The local algorithm rewards proximity, review velocity, brand mentions, social signals, and the relationship between physical addresses and search intent. Different signals. Different strategies. For this campaign, we're rolling out two strategies for the different sectors. To target SERP rankings: clean architecture, schema, kill the crawl budget bloat, build location page clusters and TONS of links. For the local pack: a satellite network of GBPs tied to local content. The satellite play: Since the client is PE-backed with HVAC, electrical, and plumbing divisions, we built standalone niche sites for adjacent service-area combinations. Think of them as rank-and-rent properties except they're owned by the parent brand and funnel leads to the same CRM. This is because the algorithm performs differently in this regard than it does for SERPs You need a defined strategy that caters to the different signals. Each node has its own domain, branded with city plus service keywords, with real reviews aggregated from the network. These nodes target highly specific location verbiage to lock down specific regions in the market. In their case, they're building dozens of these across their network now for each service and area they want to target with the local algorithm. This is a 6-12 month strategy and with their review velocity the should be able to capture about 25% of the market for each service this year. Most agencies we compete with only focus on one of the two algorithms. But the reality is you can't split both into the campaign if you want true dominance, thats why we split it up for the highest impact when we have the budget for it. This creates ironclad rankings that can't be matched by an agency with a linear strategy.

Some great events happening in and around @Clematis_Street - Support your local watering hole this #memorialday weekend #nba #restaurants #nightlife

WATCH: Hard Rock Stadium in Miami Gardens is one of just 16 North American sites hosting @FIFAWorldCup next month. It's the latest big-time event for a stadium that has become a premiere big-game venue @WPBF25News

First look at Inter Miami’s rumored 2026 Third Kit via Footy Headlines. The retro Adidas Trefoil logo paired with the pink, black, and teal Miami Vice accents is clean! How are we feeling about this one? Drop your thoughts below! #InterMiamiCF #Messi

For those of you attending the Miami Dolphins vs Green Bay game , here’s information for a tailgate and group seats:

Enjoy your #humpday blues over a whiskey at #GreaseWPB and while you’re there… get a burger. #thingstodo #restaurants #westpalmbeach

Rainy day in The Palm Beaches? ☔🌴 Explore museums, shopping, breweries, indoor adventures & more across Palm Beach County while you wait for the sun to shine again. Read more: bit.ly/4ca2nZE

@nikitabier Slim Jim or Dunkin’ donuts

Next week I’m headed to Tokyo to meet with the X Japan team. What is the most American thing I can bring them?

Don’t make Thursday night plans, West Palm — we've got you covered! 🎶 Join us tomorrow for Clematis by Night featuring Spider Cherry! Front man Nathan Mercado is bringing a high-energy blend of soul, funk, and rock to the Waterfront. From powerful vocals to unforgettable piano, this is a live performance you won't want to miss! 📍 Thursday, May 21 🕕 6–9 p.m. 💸 Free to attend! 🎶 Spider Cherry: spidercherry.com Bring your friends, grab a spot, and kick off the weekend early! #WestPalmBeach #DonwntownWPB #LiveMusic

“These changes will likely further decimate Google referrals to publishers, which have already been suffering from declining referrals due to AI Overviews. This has put some ad-dependent media operations out of business, and now things will likely get worse.” techcrunch.com/2026/05/19/goo…

Seaside house sells for $36M on 'Billionaires Row' in Palm Beach palmbeachdailynews.com/story/business…

Tile Roof Cost in Palm Beach County – 2026 Complete Installation Pricing Guide. 561roofers.com/tile-cost/ #roofing #roofingcompanies #tileroofcost

@lilyraynyc What about a 3rd party website? thoughts?

Funny enough I am working on the same research now. Seems like putting your brand first in a listicle is now a NEGATIVE factor for being recommended in AI Overviews. I’m seeing the same pattern in my data. And no, I don’t think “ranking yourself 2nd or 3rd” is the workaround.