Clever Content DK

@PlayerFM @Robert_Rose So true. That's what we should all strive for.

"Content marketing is more expensive, more difficult and takes longer than any other marketing tactic. And that's why it works and why you should do it!" @Robert_Rose #ccdk18

Our goal with content marketing should be an addressable audience, plain and simple, says @Robert_Rose #ccdk18

Audiences are assests. So we should aim to gain their trust. @Robert_Rose #ccdk18

If your video doesn't work for mobile, change it! Great point from @chriskubby #ccdk18

"Be bold to stop the scroll!" @chriskubby #ccdk18

When creating videoes for Youtube, frontload your keywords, @chriskubby points out. #ccdk18

Do more video. That's the only way you can know what your audience wants! @chriskubby #ccdk18

Maaan, @chriskubby just #rickrolled the audience! #ccdk18

If nothing else, let's stay curious! Thank you @jonburkhart #ccdk18

Mr. @jonburkhart wants us to get QUIET! -that is to focus on Questions, Imagination, Empathy, Testing #ccdk18

We have to ask the right questions, to come up with the right content, says @jonburkhart #ccdk18

Pillar page - Cluster page - Internal link. There you have it. The recipe from @larsdamgaard from @Brand_Movers #ccdk18

VELUX found that when promoting a new app, awareness is extremely important. But it may not cause people to download right away. #ccdk18

"Invite sales to participate in content creation - they are used to answering questions from customers," says Lars Damgaard from @Brand_Movers #ccdk18

"When you answer the questions, your potentiel customers ask, you become a thought leader. And you attract high quality traffic." Great advice from Lars Damgaard, COO at @Brand_Movers #ccdk18

VELUX is starting out strong with merc #ccdk18

You're not finished when you push the post-button on Facebook. You have to test it, says @Skrumsager from @Bilbasen

"Document your content marketing strategy, or it doesn't exist." So true, Irina @SAP #ccdk18

Make sure you're making entertaining content if you want to reach beyond your core audience, says @Skrumsager from @Bilbasen #ccdk18