The Uncrustables brand is somehow headed for $1B in annual sales and its timeline is wild:
▫️1995: Two dads in North Dakota invent frozen crustless PB&J sandwiches and sell them to the local school district
▫️1998: Acquired by Smuckers for $1m
▫️1999: A US patent is issued for a “sealed crustless sandwhich”
▫️2004: Sales hit ~$30m
▫️2008: US Patent Office rescinds the patent for a “sealed crustless sandwhich”
▫️2021: Smuckers invests $1.1B to build a plant in Alabama
▫️2022: Sales hit $500m+ and the brand launches meat, cheese and taco versions
▫️2023: Smuckers plans to put real marketing push behind brand to get to $1B (previously was word-of-mouth because it didn’t have factories to meet demand)