John Lawson
98.3K posts

John Lawson
@ColderICE
John Lawson is the best-selling author & international speaker. Chief Marketer at ColderICE Media awarded one of the 50 Most Influential in SMB Marketing
Atlanta, Georgia Katılım Nisan 2008
21.1K Takip Edilen44.7K Takipçiler

I built a Claude Cowork OS that replaces OpenClaw and runs on autopilot.
Manages my business & personal life tasks. I created the whole playbook so you can re-build it tonight.
What's inside:
• The exact foundation prompt
• 3 level orchestration map
• Memory template for global context
• Routing table for file management
• Starter workstations (finance, content, community, habits)
• Project file structure
• Single prompt that builds the entire folder tree
Follow + Comment 'OS' and follow. I'll DM it to you.

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Claude DESTROYS ChatGPT for leads gen on LinkedIn.
I put together the Claude LinkedIn Prompt Vault (below)
Claude is by FAR the best at building funnels and copy.
I use my info combined with my prompts to build out entire lead magnet funnels, write posts, optimize my profile and more.
My prompts are INSANE and replace entire content teams.
I compiled ALL my Claude prompts into one vault:
• Custom Notion System Prompt
• The Premium LinkedIn Profile Prompt
• Reddit ICP Problem Research Prompt
• The LinkedIn Content System Prompt
• Sales Calls Into Problem Aware Content Prompt
• Long Form → Short Form Repurposing Prompt
• Carousel / Infographic Creation Prompt
• LinkedIn Outbound Acquisition System Prompt
• Lead Magnet Post Generator Prompt
• Lead Magnet Funnel Build Out Prompt
Want access to this vault?
→ Comment "Claude"
→ Follow me and I'll DM the vault!

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Claude = 550 videos/day
Fully realistic UGC ads — cinematic lighting, natural human motion, clean pacing — powered by AI agents.
- UGC cost: $0
- Production time: minutes
- Scale: instant
One AI engine that creates, tests, and scales short-form ads automatically — nonstop.
Comment + RT “V2” and I’ll DM you the full workflow.
(Must be following)
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Streamlining Document Updates with AI Collaboration via Claude CoWork youtu.be/r4kxVKcFUnc?si… via @YouTube

YouTube
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Clawdbot + Kling = 550 videos/day
No actors.
No inventory.
No creators to chase.
No missed deadlines.
Just TikTok Shop sales — on autopilot.
Here’s the wild part:
One prompt → 550+ cinematic, product-ready UGC ads daily.
It feels like running Facebook Ads in 2008…
But organic.
And CPMs are lower.
⚙️ The AI Creator Agent System:
• Finds trends + winning angles
• Clones competitor ads instantly
• Generates UGC with AI avatars
• Localizes + repurposes automatically
• Cleans compliance
• Posts across hundreds of profiles
No bottlenecks.
No manual work.
No burnout.
Just an AI swarm selling 24/7.
Results so far:
• $0.10 CPMs
• Thousands of daily organic views
• Real conversions from realistic AI content
This replaces entire creative teams.
I packaged the full AI V2 workflow so you can deploy it for your brand.
Comment “AGENT” and I’ll DM it free.

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Nano Banana + Make UGC + Veo 3 = AI Content Factory
No marketing degree
No production school
No prior experience
Here’s what I did:
- One AI runs in the background
- Content posts 3× daily, automated
- Niches with proven demand
- Winning styles recreated with AI
Monetized with affiliates + brand deals.
Set it up once.
Let AI run it.
Comment “VEO” and I’ll send it to you.
(Must be Following)

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I reversed engineered every skill in digital marketing and then trained my AI on all of them.
Here’s how I did it...
Oh, and I’m giving away all 84 marketing skill files at the end of this post.
This all took place over 5 days.
Step 1: The Skill Tree
I started by working with @ManusAI because I knew I was going to need their almost infinite context window.
My first request was for Manus to create a skill tree starting with the base skills of earned media, paid media, and owned media.
Aka paid traffic, free traffic, and your own subscribers.
We started cookin up branches and branches of skills from those 3 base skills.
Step 2: Teams of Experts
I noticed Manus was struggling to think outside of the basics so I started asking it to embody expert after expert.
For example:
“Embody Neil Patel and critique this skill tree for what’s missing.”
“Embody Frank Kern and critique this skill tree for what’s missing.”
“Embody Russell Brunson and critique this skill tree for what’s missing.”
After I brought in 12-15 virtual experts to critique the skill tree we (me & my pal manus) had over 1900 individual tactics mapped out across 152 unique categories of skills.
Step 3: Coworking with Claude
At this time Manus hadn’t released their skills feature yet. But Claude had a skill creator skill.
First I filled in Claude on the details of the project and the goal.
Because context.
The other reason for using Claude was because with Claude Desktop in Claude Cowork mode you can work directly with files and folders on your computer.
This was key to the organization, context, and memory for this project.
Once Claude was up to speed I asked it to remove overlapping skills and tactics. Stuff like SEO for Google vs SEO for Bing.
We came up with 84 total skills that would need to be created that would encompass all 1900(ish) individual tactics.
For example the media buying and planning skill includes writing headlines, customer personas, keyword research, copywriting etc.
And then we locked in…
Step 4: Best Practices Ranked
For each of the 84 skills I had Claude go into deep research mode and create a report on the best practices for that skill.
This means each skill was based on reading no less than 300 articles about that skill.
Then I would review the skills with my own 20yrs of experience overlooking what it found.
When I felt it was shallow on something I would ask Claude to embody a specific topic expert to enhance that skill.
Giving us 84 best practice documents that were extremely thorough, human reviewed, and expert enhanced.
Next I sent these docs back to Manus for its wide research mode. Manus can do up to 150 tasks in parallel. Essentially running 150 prompts at once.
I told Manus to rank every tactic in these best practice reports from S-tier (always do) to D-tier (never do).
This created huge context and rulings that would be necessary for our final skill files.
Step 5: Creating Skill Files
Back to Claude.
One by one I asked Claude to use the skill creator skill with my best practice reports and the S-tier rankings.
My wife kept the coffee flowing while I grinded these out.
For some like the long form sales letters skill I even included examples as reference files.
And then I loaded all 84 skills onto a directory I vibe coded into my website.
All 84 of these skills + an 85th I’m working on are available for free.
Just comment “skills” and I’ll DM you the link. Can’t post it because algo will throttle this post.
Bookmark this so you have a recipe for creating your own skills too.
Follow @IMJustinBrooke for more wallets fattening tips on using AI for marketing.

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I just spent 12 hours stress-testing Gemini Pro 3.0.
The results were startling.
The barrier between "technical" and "non-technical" is gone.
I didn't write code. I didn't hire a dev. I didn't open n8n.
I just used plain English.
So let's look at what happened...
The Clean Up:
I pasted a description of a broken lead-routing process.
Gemini spotted the bottleneck.
It redesigned the logic flow.
It wrote the SOPs for my team.
The Analysis:
I uploaded raw, messy sales transcripts.
I asked for patterns.
It found a pricing objection I had missed for months.
That one insight is worth five figures.
The Build:
I requested a client portal architecture.
It gave me the database schema.
It mapped the user journey.
It defined the error handling.
Most people use this tech to write emails.
That is a waste of horsepower.
It’s not a chatbot, it’s a 24/7 operator.
But it only works if you know how to speak to it.
I documented everything I did in those 12 hours.
I call it the Gemini Prompting Playbook.
Inside:
- 40+ Operator-grade prompts
- My exact SOP frameworks
- Templates to turn data into decisions
I’m giving it away for free.
Reply "GEMINI" below.
I’ll DM you the link.
(Must be following so I can message you)

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Whop has processed $1,826,803,473 for creators so far
Proof that digital info is still one of the most profitable businesses on the planet
If you wanna make your first mill next year - here’s how it’s done:
- build a faceless funnel
- sell digital offers (low → high ticket)
- automate content with ai
- reinvest profits into scale
I built a system that does this using 100 faceless TikTok pages posting daily
RT + Comment "B" and I’ll dm you more info (must be following)

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i tested over 1000+ veo3 prompts in the last 2 months
most of them sucked - random lighting, uncanny faces, weird camera angles, wrong emotions... but some gave amazing results
so i spent weeks figuring out why - why some look cinematic and others suck
then i built a full prompt framework that fixed 90% of the issues
it gives you scene structure, camera direction, emotion cues and realistic details that make the ad feel human
like, rt + reply “VEO” and i’ll send you the framework (must follow so i can dm)
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