Logan Gott
72.5K posts

Logan Gott
@LoganTGott
The "LinkedIn guy". LinkedIn GTM Funnels for SaaS & AI companies. Founder @ Gott Content | Co-Founder @ Scribe (AI Content that sounds like you) | Christian
Katılım Eylül 2023
939 Takip Edilen18K Takipçiler

A 5-step outbound system closed a multi 6-figure deal.
(For a client). Here is exactly how it works:
1. Build a qualified lead list before sending a single connection request.
Use Sales Navigator. Filter by industry, geography, role, and company size.
For this client: SaaS companies, US-based, founders and CEOs only, companies generating meaningful revenue.
You can analyze if they're generating revenue by hovering over their company page once saved to your lead list.
2. Max out 200 connection requests per week without exception.
That's 40 per day, Monday through Friday.
At roughly 50% acceptance, you're getting into about 400 DMs per month.
Most won't be ready to buy right now, which is exactly why the follow-up sequence matters.
3. Send a first DM that proves you actually looked at their profile.
Skip the pitch and the vague "love what you're building."
Reference something specific about their company, then briefly cover who you are, what you do, and what you've done for similar companies.
Close with a soft CTA like "if you're looking to do X, happy to jump on a call."
3-4 sentences max. Long first DMs signal desperation.
4. Run 2 follow-ups on everyone who doesn't respond.
First follow-up goes out a few days later. Keep it light. Assume they missed it, not that they ignored you.
That framing keeps the tone relaxed.
Second follow-up is the closer: "Last time I'll message you. If you're ever interested in X, just let me know, no problem either way."
Then leave it.
That second follow-up is the one that closed this deal for my client.
5. Post consistent content so your profile backs up your DM.
This prospect never engaged with my client's content before responding.
But when someone gets a DM from a stranger, the first thing they do is click the profile.
My client had been posting consistently for about a month.
Specific content about SaaS websites and what separates high-converting sites from ones that leak pipeline.
When the prospect clicked through, he saw someone who clearly knew the space.
What does your outbound system look like right now?
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LinkedIn system for B2B founders raising their first round:
1. Start posting 6 months before you open the round. Investors check your profile more than you think
2. Post weekly build-in-public content with real numbers because it creates a public track record of execution
3. Write weekly category-defining posts so you own the narrative in your space
4. Build a featured section with your traction post, product demo, and a one-pager investors can actually click
5. Repurpose every customer win, hire, and milestone into a post because investors screenshot these during diligence
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@LoganTGott Will they not unfollow us, and people like us with just 6k followers is not that a risky move
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Logan Gott retweetledi
Logan Gott retweetledi

@robtlnolan0189 They read nothing like AI haha
This post was “written with ai”
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@LoganTGott I understand it's just fine. You are degrading the value of the platform.
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@LoganTGott As I add a connection in my network, within an hour, I send them an initial DM
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The people who are already excellent and closest to the conventional workflow are amplified with AI.
Logan Gott@LoganTGott
The people that can utilize AI the best are the ones that are the best at their industry.
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Logan Gott retweetledi

How to Build A LinkedIn Lead Generation System:
1. Define your ICP before you touch anything else.
Pull your last 10-20 sales call recordings, transcribe them, and paste them into Claude.
Ask it what problems come up most and what language people use to describe their pain.
That language becomes the foundation for every post and every DM you write.
2. Rebuild your profile like a landing page.
Your banner should communicate your core result in one sentence with client logos.
Your bio should name who you help and what outcome you deliver.
Your featured section needs three links: one for buyers ready now, one top post for the curious, one lead magnet for everyone else.
3. Run 3 content layers.
• Growth content fills the top of funnel
• Nurture content positions you as the authority
• Conversion content captures people who are already warm
4. Build lead magnets tied directly to your service.
Frame them around outcomes, not deliverables.
When someone comments, DM the resource manually with a question that starts a conversation.
5. Stack a funnel behind every lead magnet.
Send them to an opt-in page, not the doc directly.
After they submit, they land on an offer page with a CTA to book a call.
Then a 3-email sequence hitting your top objections.
6. Run outbound alongside content every week.
Qualify manually.
When you DM, reference something specific about their business and lead with results you've driven for similar companies.
Three follow-ups after.
7. Batch the entire week in one 3-hour block.
Ideation through Taplio and your swipe file.
Drafting through Claude.
Visuals in Canva.
Schedule everything out, then 30-45 minutes daily for engagement and outbound.
What part of this system are you missing right now?
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@LoganTGott I already know to look at the logo on a macbook. I can tell that AI always scales the Y-axis up 0.5%, you don't have to show me.
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