Colleen Novielli

Mac just had its best launch week ever for first-time Mac customers. We love seeing the enthusiasm!

MacBook Neo is new, exciting, original, and HERE! With a beautiful aluminum design, 13-inch Liquid Retina display, 16 hours of battery life, and the power of Apple silicon, you’ll fly through everyday tasks. It’ll be love at first Mac.

The all-new MacBook Pro with M5 Pro and M5 Max pushes the boundaries of what you can accomplish from anywhere. Run advanced large language models on device and unlock capabilities that can't be done on any other laptop—all while maintaining exceptional battery life!

Powerful and durable…yet thin and light. The new MacBook Air with M5 just got even better with exceptional performance and AI capabilities.

Amazing performance. Extraordinary battery life. Introducing the all-new 14-inch MacBook Pro with M5, delivering the next big leap in AI performance on the Mac.

Say hello to the new MacBook Air! The world’s most popular laptop now features M4, Apple Intelligence capabilities, and a beautiful new color—sky blue.

Even more powerful. Even more pro! The new MacBook Pro features the M4 family of chips: M4, M4 Pro, and M4 Max, Thunderbolt 5 ports with M4 Pro and M4 Max, and Apple Intelligence to really redefine what a laptop can do.

More mighty, more mini! Our all-new Mac mini is tiny but powerful, coming in at 5 by 5 inches, completely redesigned around Apple silicon, and built for Apple Intelligence. Plus it’s our first carbon neutral Mac!

Mac changed everything when it was introduced 40 years ago, and through the years it has done so again and again and again. Today’s Mac lineup is the best in the history of the personal computer, and it’s built on decades of revolutionary innovation. Happy birthday Mac!