Colourtext

Following a recent Twitter storm attacking the Ehrenberg Bass Institute, I thought it was time to break down the arguments around the value of Binet & Field's popular 60/40 Rule versus the EBI's critical scientific approach to marketing effectiveness. the-media-leader.com/why-people-mis…

ICYMI our latest #whitepaper is a deep dive into what makes for effective creative in #radio campaigns, created by @Colourtext, the audience research experts, analysing data from @Radiogauge and Audiotrack. Download it here hubs.li/Q01HDF5m0 #audio #advertising #media

ICYMI our latest #whitepaper is a deep dive into what makes for effective creative in #radio campaigns, created by @Colourtext, the audience research experts, analysing data from @Radiogauge and Audiotrack. Download it here hubs.li/Q01HDK8X0 #audio #advertising #media

Interesting to hear Jason Brownlee from @Colourtext talking about the impact word-count has on audio ad effectiveness, based on analysis of @Mediatel_'s Audiotrack data and our Big Audio Datamine research #FoAudio Read more: radiocentre.org/research/big-a…

In this insightful article @TheMediaLeader interviews @Goodstuffers's Sam Austin, @MSIXagency's Demi Abiola, @Starcom_UK's Devora Mateeva and @Colourtext's Jason Brownlee on why radio’s digital journey has reached a critical stage. All at #FoAudio 2023! hubs.li/Q01BkMc_0

Great to present at #mrgconf2022 with Jason @Dollywaggon @Colourtext today, showcasing unique audio insights from @Mediatel_ Audiotrack dataset and the implications of word count on the impact of audio adverts

Interesting to hear @Mediatel_ and @Colourtext talk about word counts on audio ads and that creative standout drops with more words. Particularly relevant with @global decision to “relax” the need for ts&cs #mrgconf2022

The MRG London Conference, our first one in 3 years in-person promises to be special! Papers include @Colourtext @Addverve @viacbsinsights @SonyPictures Thanks to our sponsors @SavantaGroup @UKOMAPS and @Kantar for helping put on this fantastic event mrg.org.uk/events/215

Colourtext developed a case study with attribution platform Adalyser to understand 3 types of TV ad response buff.ly/3Kzgxae

The Big Audio Datamine study is making waves across the Atlantic. "World’s Largest Radio Ad Effectiveness Study Reveals AM/FM Radio Advertising Helps Brands Create And Convert Demand: buff.ly/3QH3RQ8

"This is another great tool from Radiocentre...it's based on a big dataset and uses variables that are proven to make a difference to campaign effectiveness...more tools like this please. More! More! More!" buff.ly/3Tr3UC0

Our home is in England’s beautiful Lake District near the border with Scotland. We don't have many metropolitan thought bubbles around here! buff.ly/3JqTexY

"Audio is sexy, it's hot once again!" The premiums for podcast ad spots are x5 times higher in the US than rates paid for regular radio airtime. Pierre Bouvard explains to Colourtext why this is so buff.ly/3mpgAcR

The Big Audio Datamine study is making waves across the Atlantic. In this short video Pierre Bouvard, Chief Insights Officer of US radio giant Cumulus Media Westwood One, reviews our study: buff.ly/3TClEum

Colourtext partnered with TV attribution platform Adalyser to find out how much website traffic a TV campaign can generate buff.ly/3Kzgxae

We combine deep knowledge of research methodology, survey design and data analysis with a distinctive storytelling and visual aesthetic that brings research insights to life. Learn more here buff.ly/3nQhU8R

The Curators are music Fanatics with interests that tend to reflect backwards in time. They are passionate about artists that have achieved classic status and are keen to fill any remaining gaps in their already impressive music collections. Learn more buff.ly/35VtmeL

The Festival Parents are music Casuals with busy lives. They dislike pop that feels cheesy or manufactured and reject anything that appears too mainstream. Learn more about The Festival Parents here: buff.ly/35VtmeL

The Kitchen Disco are music Casuals that are regular fun loving parents. Familiar hits are really important to this group because they are the songs everyone knows and that can act like a bridge between the generations. Learn more here: buff.ly/35VtmeL

As the cost of fuel bills rise and rise we used Revealed-Preference & Regression Analysis to find the gaps between public posture and private priority on issues like Net Zero buff.ly/3mz9xi4