
What makes a brand endure through changing markets?
For Monica Nassif, founder of Mrs. Meyer’s Clean Day and Caldrea, the answer began with authenticity, grit, and a story powerful enough to reshape a category.
In our upcoming Leading Strategic Growth and Change program this June 15–19, 2026, Nassir joins us for “I Bottled My Mother: Grit, Grime and Growing a Business,” a featured session on building brands with meaning, momentum, and staying power.
Inspired by her mother, Thelma Meyer, she transformed a bold idea into a beloved household name—proving that enduring growth is built not only on market opportunity, but on clarity, conviction, and deep consumer trust.
Join us to learn from Nassir's journey and explore what it takes to lead growth and change with impact.

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