Commerce Roundtable

We’re coming to a city near you ✈️ The Retention Roadshow, a Commerce Roundtable tour presented by @omnisend, is hitting 4 cities across the U.S. this June. New York — June 5 Miami — June 8 Los Angeles — June 10 Austin — June 12 One day. Highly tactical. Built for brand and agency marketers focused on retention. 75–100 people in the room. The kind of sessions you actually take back and implement immediately. Spots are intentionally limited to keep the experience high-value and curated. 🎟 Get 25% off with code EARLYBIRD (ends May 15): commerceroundtable.com

Run this math on your own brand: Take your number of customers from last year. Multiply by your average order value. Now multiply that by 0.01. That's what one extra percentage point of retention rate is worth to you annually. For a brand with 20,000 customers and a $75 AOV, that's $15,000 a year. From 1%. Now think about how much you spent on ads last month trying to get new customers. Retention is the highest ROI thing most eCom brands are underfunding right now. The problem is that most teams don't know where to start. They know their numbers are okay but not great. They know the flow could be better. They just don't have a clear picture of which specific thing to fix first. That's what the @CommerceRound Retention Roadshow is built for. It's a one day hands on workshop series coming to four cities this June, built for the people actually running retention programs. 75-100 people per city. Email, SMS, and lifecycle marketing with AI focus. Real operators sharing what's actually moving the needle. Experts joining us from city to city. NYC June 5 Miami June 8 LA June 10 Austin June 12 6 hours of hands on learning in all things retention, including practical AI + breakfast/lunch and networking. Get the details and grab a seat here: commerceroundtable.com/roadshow Note: This is for brand and agency marketers only.

Still dreaming about last week in Austin 🤠 Two days of real playbooks, packed rooms, and nonstop conversations with the best in eCommerce. We’re bringing it back to San Diego Sept 21–22. Use code EARLYBIRD for 50% off tickets (Expires 4/30). Grab your ticket: commerceroundtable.com

.@CommerceRound - Day 2 Interviews Play-by-play with the sharpest founders, marketers, and operators in DTC at Austin’s event of the year. MEGATHREAD 🧵

.@CommerceRound - Day 1 Interviews Play-by-play with the sharpest founders, marketers, and operators in DTC at Austin’s event of the year. MEGATHREAD 🧵

Has it only been 4 days since Commerce Roundtable Austin?! Taking my dogs for a long walk in silence, grateful for the incredible week we had and thankful for the community Thank you to everyone who attended from around the world Thank you to the amazing speakers who crushed it Thank you to the incredible team who made it happen Thank you to our incredible MC @iamshackelford Thank you to the sponsors who supported us Thank you to all the event vendors and helpers Thank you to all our partners Thank you to the City of Austin Proud to say we did it again I appreciate the supporters, the haters and the lurkers. You all make me better❤️ Going to get much needed R&R this weekend See you in San Diego: Sept 21-22 for CR San Diego! Have an amazing weekend everyone ✌️

The feedback from @CommerceRound Austin has been incredible. Great way to start my Friday.. Scoring in at 5/5 so far, here's a few of the many testimonials we received: - Honestly, the best conference I've been to. The whole event delivered value from start to finish. Talks were direct, focused, and immediately actionable, and the overall flow and vibe made it the perfect environment for learning. - As a first-time ecommerce event attendee, I had a great experience at Commerce Roundtable. The venue and food were both excellent, but the biggest highlight was the networking. It was incredibly valuable to connect with other founders and operators in a setting that felt both high-quality and approachable. I left with new relationships, useful ideas, and a strong desire to come back again. - Awesome event! Tons of value in person that you can’t get on a screen - I love Commerce Roundtable. The quality of insights and connections is unmatched by any other event in our industry. I don't go to a lot of events, and this is one I don't miss. - Amazing place, cool people, great food lots to learn. - Loved the energy at CR. Got many solid takeaways and met a lot of great people who were genuinely open to helping and sharing their experience. - Commerce Roundtable is hands down the best e-commerce event I've attended. The talks are super actionable, the founders in the room are doing real volume, and the energy is unlike anything else. Second time attending, won't be my last. - I spent several years in e-commerce as a vendor, and then I spent the last year as a brand. I've seen all these different events. I've been to Shop Talks, GROW, Manifests and e-tails and Expo Wests. I learned more in two days of coming to this event and met more viable contacts than I have at any of these other events that I spent five to 10x to attend, really just such a valuable conference. I really think my brand is going to benefit because of it. Big shout out to my partner @iamshackelford who leads the content and community for his relentless efforts to ensure we deliver the best event in DTC. San Diego: Sept 21-22. 750+ people ON the water. Tickets are now on sale...

Uber impressed with the DTC Partay @iamshackelford & @yojimmykim put on at Commerce Roundtable. DTC feels like it is very much so back. Incredible people, incredible vibes and incredible speakers. Well done 🫡

@yojimmykim @CommerceRound By far has become THE Ecom event. Thanks for the invite 🙏🦬

Recap of the big themes & learnings from @CommerceRound : 1. We're all freaked out about AI, but we probably shouldn't be AI is analogous to any other tech that has trended in this space: it's not a plug and play business solution, and you get the best results applying it strategically @deancbrennan gave one of my favorite talks about using AI as a real time, data-informed leadership coach. AI amplifies everything you do. If you can't prioritize, or if you consistently choose the wrong priorities, it will only help you fail faster. 2. TikTok Shop & organic short form (was this event secretly sponsored by @NotZainAgain ?) We got the download on @Frostbuddy_ 's insane growth on the platform, which was enabled by the co-founder grinding at TikTok organic for close to a year, figuring out how to make the product go viral. We also got an amazing deep dive from @theisaacmed about what it takes to grow a Youtube channel to a million views from scratch. The bar for winning attention has never been higher. Most brands still write off organic, but cracking organic is also the key to cracking paid. Being good at this is actually "alpha" right now, because most folks are simply too scared to get on camera and be cringe. 3. Retention & CRO Maturing There were two great talks in the retention and CRO space that acknowledged something I've been saying for years: Maxing out revenue per session (CRO) or campaign conversion rate (email) often has the downstream result of nuking customer LTV and diluting overall customer quality. I'm grateful that the industry is starting to move beyond chasing dumb numbers, even though some of you reading this are not. Side note–it was so cool to meet so many of you in person. It expanded my thinking and inspired me to be more ambitious, especially with my AI learning/ experiments. Thanks again to @yojimmykim and @iamshackelford for organizing such an amazing event and inviting me to speak.

Oh man, what an energizing couple of days in Austin for @CommerceRound! The CR team really executed an amazing conference... Standing Ovation for @yojimmykim, @iamshackelford, @caitlinkhutch, Greg, Madison, Kiana, and Ava! CR is bigger than just the conference; it's the community that it has cultivated that really takes this to the next level! Great to see and spend time with people like - Walter, Brian, Scott, @EricRausch, @DTCbromozi, @theericcarlson, @RytisLauris, @SteveLeq30, @ecomchasedimond, Craig, Chris, Andriy, Andrei, Matthew, Ian, Landon, and @AmerGrozdanic! SAN DIEGO UP NEXT IN SEPTEMBER!

What happens when you put 365 ecommerce and DTC Founders, Executives, Operators, Marketers and Agencies.. This is Commerce Roundtable Austin 🤠

Two incredible days in Austin Texas with 365 ecommerce and DTC Founders, Executives, Operators, Marketers and Agencies.. This is @CommerceRound👇

Finished Commerce Round Table -Hosted a dinner with a Michelin ⭐️chef -Convinced them to add @drinkbrez to the menu. -Got everyone high -One prospect even had to leave cause she was tripping 10/10 an experience to remember

I didn't know I was speaking @CommerceRound until I was tagged in a post with other speakers. And these are people that I've looked up to and admired since the first years I was in ecom. So when I heard via post the news and confirmed with @iamshackelford, I felt floored, excited, nervous, and grateful for the opportunity all at once. I was given a platform that people know and trust and gave it my all debating live on stage. With what I'd say my mentor & friend @bryandstarck hosting and others that I've looked up to for years gassing me up pre & post talk (@_phoenixha @SarahLevinger @noahwhaynes @ecomchasedimond), overfilled with joy is an understatement. Thank you all for your support <3 Little did most of you now that I was not only shaking on stage but literally doing a 4x4 box breathing technique to chill myself out. PC @_phoenixha

@CommerceRound Round Up 💐 After 3 years of attending, this one did NOT disappoint. From value packed keynotes to insane prizes and yummy foods I couldn't wait for, this one is for the books. Thank you to @yojimmykim & @iamshackelford & many more for organizing. And thank you 2x for nominating me to be on stage for my first ever panel with @maxwellcopy. Such a blessing to find another excuse to meet y'all IRL again: @_phoenixha @SarahLevinger @ecomchasedimond @noahwhaynes @bryandstarck @EricRausch @KodyNordquist @dtcwithzach @SteveLeq30 And thank you 2x for those that gassed be up before I went on stage and gave me feedback after 🥰

Me waiting for @SarahLevinger to drop the sauce from her keynote here from @CommerceRound What I took away were prime examples from Vacation, Liquid Death, and Fish Wives who won on not only brand but also creating a culture that was undeniable to recognize as a consumer. And also the importance of trust created from value and brand perception. The type that obviously looks and feels like they GET you. And whatever place you do feel that way, you're inclined to stay.

LFG @CommerceRound is trending on X!

I’m proud of myself 😊 thank you @iamshackelford and @yojimmykim and the whole @CommerceRound team for inviting me to come speak this week, it’s honestly a dream come true every time I get to speak.

@yojimmykim and @iamshackelford just put on the best dtc event of the year. I’ve spent the last two years building alone, struggling to get in the right rooms, and learn from killer operators. @CommerceRound is that room. Thank you to everyone who put on the event. Here are my biggest takeaways: 1. Dtc is fun 2. Meta is getting a lot harder for some people and a lot easier for others 3. Ai is a multiplier, but can also be an equalizer. 4. I need to level tf up Let’s go