Competitive Circuit
165 posts

Competitive Circuit
@CompeteCircuit
Competitive Content & Coverage // Analytics & Final’s Maps Producers



Only 3 clubs have an XXL booth at EWC Paris, namely @KarmineCorp 🇫🇷, @gentlemates 🇫🇷, and @TeamVitality 🇫🇷 The arrival of EWC in France unlocks this type of opportunity for our 3 biggest FR clubs. It's a huge opportunity for 3 reasons 👇 - Reach an international fanbase. Indeed, EWC Paris means over 100,000 tickets sold, from all corners of the planet. Fans will inevitably stop by the booths at some point, and having such a showcase is a real advantage over other clubs. As we know, developing an international audience is a major challenge for any esports club. - Create business opportunities Having a booth of this size allows for hosting esports decision-makers, who are present in droves at this type of event. It's also the occasion to showcase on-site sponsorship activations (e.g., Leclerc with @TeamVitality) with some of the club's sponsors, which can attract new ones. - Sell merchandise Finally, the most obvious but highly effective one: selling club products. It's the perfect moment to sell merch to the many fans who will pass by the booth. Merchandising is hugely important in a club's revenue mix, and these events should serve as a lever to sell even more. We notably see @KarmineCorp with its TCG. On top of that, Vitality is also leveraging the VHIVE (Boulevard de Sébastopol) to organize meet & greets, or even host members from other esports clubs (like, for example, @NasteLjp, the CEO of @RC_REJECT 🇯🇵) In conclusion, clubs absolutely must ride this golden opportunity and get the maximum benefit out of it in terms of visibility at the very least.




















