Comscore

Our first AI Intelligence Report for 2026 has been released, showing where the next wave of consumer disruption is heading. To read all the insights, download Comscore's Q1 2026 AI Intelligence Report: comscore.com/Insights/Prese…

Big news! Proximic by Comscore is bringing transcript-level podcast targeting to Spotify, Triton Digital, SiriusXM, and Acast. Read the full announcement to learn more: comscore.com/Insights/Press…

Search answers one query, but AI provides a conversation - that's one of the factors transforming the purchase journey, as Comscore's Smriti Sharma and Joyce Sao shared in the Comscore session at the ANA's member event. For more insights visit comscore.com/Insights/Prese…

When the Black Eyed Peas released “Where is the Love?” in 2003, the need to confirm whether or not it was created by humans - or AI - wouldn’t have crossed their minds. Today will.i.am says there should be Proof Of Life 🎤youtube.com/watch?v=DmBDtL…

How we think about discovery, purchase and the curation of our lives as consumers is changing at a rapid pace with the influence of AI assistants and creators. The brands that succeed will understand how these two ecosystems work together. WATCH youtube.com/watch?v=49dOTj…

With the final countdown on until Cannes, we’re proud to announce the lineup of incredible talent joining our panel and roundtable session at SPORT BEACH: ‘Creators Are Moving Culture, Is Your Spend Keeping Up?' To request an invite 🇫🇷 visit go.comscore.com/meet-in-cannes

As creators head to the Croisette 🇫🇷 during Cannes Lions to discuss how they can scale their collaborations with brands, today we’ve announced The Creators List to help them connect. To access The List visit this link 🎯 thecreatorslist.com

Comscore’s latest AI assistant rankings are a call to action for brands and advertisers wanting to maintain their influence and visibility with consumers. Read the latest blog from Comscore’s Chris Blakely for all the analysis comscore.com/Insights/Blog/…

There was agreement across the TVOT 'Measurement Grand Finale' panel yesterday as Comscore’s Joe Ruthruff, Ph.D. shared his perspective that the media industry should "see AI as an accelerant and not a silver bullet” for solving advertising challenges.

What did Upfronts 2026 reveal about the framework for modern measurement? Comscore’s Tara Gotch shares her insights in this latest blog about where the industry needs to move to meet the growing opportunities in today's media mix. Read it at this link comscore.com/Insights/Blog/…

Comscore’s monthly AI Chatbot Usage rankings show continued momentum across major AI assistant platforms in the U.S. Major consumer AI chatbot platforms reached a combined 44.4 million unique visitors in March 2026. comscore.com/Insights/Press…

How quickly AI is transforming the consumer journey was in the spotlight today at the ARF’s CSI conference in Chicago. Proximic by Comscore’s Jessica Trainor took to the stage, sharing some of Comscore’s latest AI Intelligence insights comscore.com/Insights/Prese…

The TV of Tomorrow Show next week will bring together thought leaders from across media measurement to explore the TV marketplace. Comscore's Joe Ruthruff will join the ‘Measurement Grand Finale’ panel alongside the Media Rating Council, Fox, Publicis Media and more.

Changing currency providers is not something that happens overnight, as Comscore’s EVP Commercial, Tara Gotch, shared with The Current recently. Read the article thecurrent.com/streaming-niel…

As AI-led discovery continues to disrupt the path to purchase, Comscore will take to the stage at the ARF’s Commerce and Shopper Intelligence conference next week to unpack the latest data-driven insights for brands. comscore.com/Insights/Event…

The biggest POSSIBLE yet is underway in Miami, and we’re excited to connect with so many of our partners and clients this week. If you haven’t connected with us yet, there’s still time to join us poolside, reach out via this link:comscore.com/Insights/Event…

While the NAB Show is underway in Las Vegas, Comscore has announced that local measurement continues to grow as a strategic foundation for national investment. Read the news at this link comscore.com/Insights/Press…

🎬 Comscore's Movies division is marking 50 years of innovation and global leadership in theatrical data. We’re celebrating the studios, exhibitors, and storytellers who bring films to audiences around the world comscore.com/Insights/Press…

CinemaCon has kicked off in Las Vegas with Comscore’s @PDergarabedian leading the panel discussion "Understanding 2026 Audiences: Gen Z and Emerging Trends” with content creator Jeremy Jahns and, GKIDS’ Chance Huskey. Connect with our team in Vegas via comscore.com/Insights/Event…

In a recent interview with EMARKETER’s Ross Benes, Comscore's Tara Gotch commented on the evolving role of currency in the connected marketplace. She explained that currencies “shouldn’t be looked at as a singular item in a silo". Read the analysis emarketer.com/content/ad-mea…