Comscore

As AI continues to evolve, brands and advertisers alike are moving quickly to capitalize on the opportunities that are reshaping consumer discovery while needing a trusted view into the application of these tools. Download our AI Intelligence report: comscore.com/Insights/Prese…

How quickly AI is transforming the consumer journey was in the spotlight today at the ARF’s CSI conference in Chicago. Proximic by Comscore’s Jessica Trainor took to the stage, sharing some of Comscore’s latest AI Intelligence insights comscore.com/Insights/Prese…

The TV of Tomorrow Show next week will bring together thought leaders from across media measurement to explore the TV marketplace. Comscore's Joe Ruthruff will join the ‘Measurement Grand Finale’ panel alongside the Media Rating Council, Fox, Publicis Media and more.

Changing currency providers is not something that happens overnight, as Comscore’s EVP Commercial, Tara Gotch, shared with The Current recently. Read the article thecurrent.com/streaming-niel…

As AI-led discovery continues to disrupt the path to purchase, Comscore will take to the stage at the ARF’s Commerce and Shopper Intelligence conference next week to unpack the latest data-driven insights for brands. comscore.com/Insights/Event…

The biggest POSSIBLE yet is underway in Miami, and we’re excited to connect with so many of our partners and clients this week. If you haven’t connected with us yet, there’s still time to join us poolside, reach out via this link:comscore.com/Insights/Event…

While the NAB Show is underway in Las Vegas, Comscore has announced that local measurement continues to grow as a strategic foundation for national investment. Read the news at this link comscore.com/Insights/Press…

🎬 Comscore's Movies division is marking 50 years of innovation and global leadership in theatrical data. We’re celebrating the studios, exhibitors, and storytellers who bring films to audiences around the world comscore.com/Insights/Press…

CinemaCon has kicked off in Las Vegas with Comscore’s @PDergarabedian leading the panel discussion "Understanding 2026 Audiences: Gen Z and Emerging Trends” with content creator Jeremy Jahns and, GKIDS’ Chance Huskey. Connect with our team in Vegas via comscore.com/Insights/Event…

In a recent interview with EMARKETER’s Ross Benes, Comscore's Tara Gotch commented on the evolving role of currency in the connected marketplace. She explained that currencies “shouldn’t be looked at as a singular item in a silo". Read the analysis emarketer.com/content/ad-mea…

Comscore and Yahoo DSP have announced a partnership to enhance political advertising effectiveness across Connected TV (CTV) with the launch of Proximic Political Audiences. Read the announcement comscore.com/Insights/Press…

Comscore will take the stage at @the_ARF's AUDIENCExSCIENCE in New York next month and we’d love to see you there. Catch our first session on Wednesday March 18 'Synthetic Data, Privacy, and AI in Media' with presenters Caitlin Leffers and Michael Vinson.

The conversation around cross-media measurement continues at the Beet Retreat in San Juan later this month. Join Comscore's Tara Gotch for this panel discussion on Feb 27 if you're heading to San Juane, for details visit comscore.com/Insights/Event…

Happy Holidays to our valued clients, partners and industry friends, from all of us at Comscore. Wishing you a joyous holiday week and an energizing start to the New Year. 🥂 Here's to even greater collaborations together in 2026.

Comscore’s flagship cross-platform campaign measurement suite has expanded its capabilities to social and audio. As a result, Comscore Campaign Ratings is now known as Cross-Platform Campaign Results (CCR). Read the details: comscore.com/Insights/Press…

It’s almost showtime in Vegas and the momentum is building. If you haven’t reserved time with Comscore at the ARIA, now’s the perfect moment to jump in. Let’s connect on the trends rewriting the year ahead, book a meeting here: comscore.com/Insights/Event… #CES2026 #Comscore #CES

It’s been a breakthrough year for consumer use of AI. Comscore's AI Intelligence Report highlights the scale of adoption, and what it means for brands and media leaders navigating this moment of transformation. 💥 Download the report comscore.com/Insights/Prese…

Comscore’s first AI Intelligence Report confirms what many have felt: AI adoption isn’t just rising, it’s accelerating. Dive into the coverage from The Measure’s Jon Lafayette themeasure.net/comscore-repor… Or download the full report comscore.com/AI-Intelligenc…

It’s your last chance to register for Comscore’s 2025 State of Streaming webinar. Tomorrow, Nov 18, we’ll break down how CTV audience behaviors and ad innovation are evolving, and how those shifts can guide your 2026 planning. Register now here: comscore.com/Insights/Prese…

The role of AI across the consumer journey is intensifying. It is no longer playing an exploration role but is a key driver of decision making. At the ANA member meeting in NYC, Comscore's Smriti Sharma and Joyce Wing Yeung Sao Sao outlined the exponential growth in the trend.